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Fostering Sustainable Behavior

Author: Doug McKenzie-Mohr
Publisher: New Society Publishers
ISBN: 9781550924626
Size: 36.46 MB
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The highly acclaimed manual for changing everyday habits--now in an all-new third edition!

Fostering Sustainable Behavior

Author: Doug McKenzie-Mohr
Publisher: New Society Publishers
ISBN: 0865716420
Size: 33.47 MB
Format: PDF, ePub, Docs
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The highly acclaimed manual for changing everyday habits—now in an all-new third edition!

Fostering Sustainable Behavior

Author: Doug McKenzie-Mohr
Publisher: New Society Pub
ISBN: 9780865714069
Size: 18.16 MB
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Preface xChapter 1 - Fostering Sustainable Behavior 1Regulation 8Information 8Changing Attitudes to Influence Behavior 9Promoting Economic Self-Interest 11Community-Based Social Marketing: An Overview 15Chapter 2 - Uncovering Barriers and Benefits 19Three Steps for Uncovering Barriers and Benefits 201. Literature Review 20Conducting a Literature Search 212. Qualitative Research 23Observational Studies 23Observational Example: Recycling in a Public Area 23Focus Groups 27Example: What questions matter? 283. Survey 30Some Closing Thoughts 43Chapter 3 - Commitment: From Good Intentions to Action 46Understanding Commitment 48Commitment and Sustainable Behavior 49Building Commitment into Your Program 53A Checklist for Using Commitment 58Examples: Using Commitment to Foster Sustainable Behavior 59Waste Reduction 59Energy Conservation 59Water Conservation 59Transportation 60Chapter 4 - Prompts: Remembering to Act Sustainably 61Prompts and Sustainable Behavior 61Prompts and Source Reduction 64Building Prompts into Your Program 65A Checklist for Using Prompts 66Examples: Using Prompts to Foster Sustainable Behavior 67Waste Reduction 67Energy Conservation 68Water Conservation 69Transportation 70Chapter 5 - Norms: Building Community Support 71Social Norms and Sustainable Behavior 73Using Norms Effectively 76A Checklist for Using Norms 80Examples: Using Norms to Foster Sustainable Behavior 80Waste Reduction 80Energy Conservation 81Water Conservation 81Transportation 81Chapter 6 - Communication: Creating Effective Messages 82Use Captivating Information 84Suggestions for Presenting Information Vividly 86Know Your Audience 87Use a Credible Source 89Frame your Message 90Carefully Consider the Use of Threatening Messages 90Decide on a One-Sided versus Two-Sided Message 92Make your Message Specific 93Make Your Message Easy to Remember 93Provide Personal or Community Goals 95Emphasize Personal Contact 95Model Sustainable Behavior 96Foster Social Diffusion 96Community Block Leaders 97Provide Feedback 99A Checklist for Effective Communications 101Chapter 7 - Incentives: Enhancing Motivation to Act 103Incentives and Waste Reduction 103User Fees and Waste Reduction 104Beverage Deposits 105Incentives and Energy Efficiency 106Incentives and Transportation 107Creating Effective Incentives 110Closely Pair the Incentive and the Behavior 110Use Incentives to Reward Positive Behavior 110Make the Incentive Visible 111Be Cautious about Removing Incentives 111Prepare for People?s Attempts to Avoid the Incentive 112Consider the Size of the Incentive 113Examples: Using Incentives to Foster Sustainable Behavior 114Waste Reduction 114Energy Conservation 114Water Conservation 114Transportation 115Chapter 8 - Removing External Barriers 116Examples of External Barriers to Sustainable Behaviors 119Waste Reduction 119Energy Conservation 120Water Conservation 121Transportation 121Chapter 9 - Design & Evaluation: Building Effective Programs 122Design and Evaluation: An Example 123Focus Groups 125Pilot 126Community Implementation and Evaluation 128Design and Evaluation Principles 129Guidelines for Selecting Consultants 131Public Consultation 133The Final Report: Getting the Word Out 135Chapter 10 - Concluding Thoughts 136Overcoming Resistance in Yourself 136Overcoming Resistance Among Colleagues 137Going Forward 139References 140Quick Reference: Community-Based Social Marketing 150Identifying Barriers 150Tools of Befavior Change 153 Design and Evaluation 159About the Authors 161

Navigating Environmental Attitudes

Author: Thomas A. Heberlein
Publisher: Oxford University Press
ISBN: 0199773459
Size: 80.83 MB
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The environment, and how humans affect it, is more of a concern now than ever. We are constantly told that halting climate change requires raising awareness, changing attitudes, and finally altering behaviors among the general public-and fast. New information, attitudes, and actions, it is conventionally assumed, will necessarily follow one from the other. But this approach ignores much of what is known about attitudes in general and environmental attitudes specifically-there is a huge gap between what we say and what we do. Solving environmental problems requires a scientific understanding of public attitudes. Like rocks in a swollen river, attitudes often lie beneath the surface-hard to see, and even harder to move or change. In Navigating Environmental Attitudes, Thomas Heberlein helps us read the water and negotiate its hidden obstacles, explaining what attitudes are, how they change and influence behavior. Rather than necessarily trying to change public attitudes, we need to design solutions and policies with them in mind. He illustrates these points by tracing the attitudes of the well-known environmentalist Aldo Leopold, while tying social psychology to real-world behaviors throughout the book. Bringing together theory and practice, Navigating Environmental Attitudes provides a realistic understanding of why and how attitudes matter when it comes to environmental problems; and how, by balancing natural with social science, we can step back from false assumptions and unproductive, frustrating programs to work toward fostering successful, effective environmental action. "With lively prose, inviting stories, and solid science, Heberlein pilots us deftly through the previously uncharted waters of environmental attitudes. It's a voyage anyone interested in environmental issues needs to take." -- Robert B. Cialdini, author of Influence: Science and Practice "Navigating Environmental Attitudes is a terrific book. Heberlein's authentic voice and the book's organization around stories keeps readers hooked. Wildlife biologists, natural resource managers, conservation biologists - and anyone else trying to solve environmental problems - will learn a lot about attitudes, behaviors, and norms; and the fallacy of the Cognitive Fix." -- Stephen Russell Carpenter, Stephen Alfred Forbes Professor of Zoology, University of Wisconsin-Madison "People who have spent their lives dealing with environmental issues from a broad range of perspectives consistently abide by erroneous assumption that all we need to do to solve environmental problems is to educate the public. I consider it to be the most dangerous of all assumptions in environmental management. In Navigating Environmental Attitudes, Tom Heberlein brings together expertise in social and biophysical sciences to do an important kind of 'science education'-educating eminent scientists about the realities of their interactions with the broader public." --the late Bill Freudenburg, Dehlsen Professor of Environment and Society, University of California, Santa Barbara

The Young Activist S Guide To Building A Green Movement And Changing The World

Author: Sharon J. Smith
Publisher: Ten Speed Press
ISBN: 1607740168
Size: 67.41 MB
Format: PDF, Docs
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If you want to make a significant and sustainable impact on the health of our planet, this powerful and practical guide can help. Author and activist Sharon J. Smith shares proven strategies and lessons learned from the winners of Earth Island Institute’s Brower Youth Awards—America’s top honor for young green leaders. Here are all the tools you need—from planning a campaign and recruiting supporters to raising money and attracting media attention—to turn your ideas into actions and make changes that matter. All author proceeds from the sale of this book go to Earth Island Institute’s Brower Youth Awards to support the next generation of young activists. From the Trade Paperback edition.

Organizational Risk Management And Sustainability

Author: Robert B. Pojasek
Publisher: CRC Press
ISBN: 1315353512
Size: 45.58 MB
Format: PDF, ePub
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This book offers a practical and reliable approach to how an organization can move beyond all of the separate initiatives and hype associated with sustainability. It shows how to build in what is already in place, in order to create a sense of stewardship that protects the environment, creates a sense of social well-being, and shared value within the organization.

Conservation Psychology

Author: Susan Clayton
Publisher: John Wiley & Sons
ISBN: 1118874641
Size: 56.47 MB
Format: PDF
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People are inseparable from natural ecosystems, and understanding how people think about, experience, and interact with nature is crucial for promoting environmental sustainability as well as human well-being. This is the new edition of what is now the leading textbook in conservation psychology, the field that explores connections between the study of human behavior and the achievement of conservation goals. Completely updated, this book summarizes theory and research on ways in which humans experience nature; it explores people’s conceptions of nature and environmental problems, their relationship with nature, and their moral lenses on nature; and examines ways to encourage conservation-oriented behavior at both individual and societal levels. Throughout, the authors integrate a wide body of research demonstrating the role of psychology in promoting a more sustainable relationship between humans and nature. New sections cover human perceptions of environmental problems, new examples of community-based conservation, and a “positive psychology” perspective that emphasizes the relevance of nature to human resilience. Additional references are to be found throughout this edition along with some new examples and a reorganisation of chapters in response to reader feedback. This fascinating volume is used for teaching classes to senior undergraduate and graduate students of Conservation Psychology, Environmental Psychology and Conservation Science in departments of Psychology, Geography, Environmental Science, and Ecology and Evolution. It is equally suitable as a starting point for other researchers and practitioners - psychologists, conservation biologists, environmental scientists, and policy-makers - needing to know more about how psychological research can inform their conservation work.

Consensus Oriented Decision Making

Author: Tim Hartnett
Publisher: New Society Publishers
ISBN: 1550924818
Size: 50.18 MB
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A step-by-step guide to the most efficient and effective method for participatory group decision-making

The Last Mile

Author: Dilip Soman
Publisher: University of Toronto Press
ISBN: 1442616644
Size: 67.93 MB
Format: PDF, Mobi
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Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile, Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational, Richard Thaler and Cass Sunstein’s Nudge, or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

Leading Sustainable Change

Author: Rebecca Henderson
Publisher: Oxford University Press, USA
ISBN: 0198704070
Size: 62.29 MB
Format: PDF, ePub, Docs
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The business case for environmental sustainability is becoming increasingly compelling - but persuading well-established organizations to act in new ways is never easy. This book is designed to support business leaders and organisational scholars who are grappling with this challenge by pulling together leading-edge insights from some of the world's best researchers as to how organisational change in general - and sustainable change in particular - can be most effectively managed.