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Rhetorik Und Stilistik Rhetoric And Stylistics Halbband 1

Author: Ulla Fix
Publisher: Walter de Gruyter
ISBN: 3110211408
Size: 55.18 MB
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The series Handbooks of Linguistics and Communication Science is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction.

From Language To Communication

Author: Donald G. Ellis
Publisher: Routledge
ISBN: 1135676429
Size: 24.89 MB
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From Language to Communication focuses on the structure of texts and on the social and psychological aspects of language. Utilizing current thinking and research, this volume provides an overview of issues in linguistics, sociolinguistics, cognition, pragmatics, discourse, and semantics as they coalesce to create the communicative experience. As a unique examination of the relationship between language and communication, key features of the second edition include: * material on the biological bases of language, * models of the mind and information processing, * discussions of semantics and the creation of new words, * conversation analysis with practical applications, and * a chapter on sociolinguistics, including language and groups, dialects, and personal styles. Designed as an introduction to language and communication study, this text is appropriate for use in undergraduate and graduate courses in discourse and related courses in language, meaning, and messages. It also makes an excellent companion volume for courses in theory or interpersonal communication. ADDITIONAL COPY FOR MAILER More readable and practical than its predecessor, this second edition contains major additions: * A more general introduction to language and communication, including new material on the biological bases of language as well as a table of species comparisons and brain comparisons. * New models of the mind and how you process information, including more on the role of short and long term memory. It also includes a section on the features of messages that aid in comprehension--in other words, how people use the messages of another to build meaning and comprehension. * A new section on semantics, new words and how they come about, and a more interesting treatment of meaning and how it works. The section on new words details the many ways that new words come into being. The examples are interesting and engaging for the student. * A new focus on pragmatics with a major new section on conversation analysis which includes very practical ways to apply the principles with numerous examples. * A new chapter on sociolinguistics includes material on language and groups (including gender, African-American English, and social class) dialects, personal styles, and related issues.

Public Health Communication

Author: Robert Hornik
Publisher: Routledge
ISBN: 1135671451
Size: 78.50 MB
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This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results, some approaches to developing communication interventions, and alternative methods for evaluation of public health communication projects. Including studies based on communication programs in the United States, as well as projects done elsewhere in the world, including Europe, Africa, Asia and Latin America, this book: *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs, using data gathered from individuals and from archives; and *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. As such, it is required reading for scholars, students, practitioners, and policymakers in public health, health communication, health psychology, and related areas.

The Routledge Handbook Of Language And Intercultural Communication

Author: Jane Jackson
Publisher: Routledge
ISBN: 1136649522
Size: 10.22 MB
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The Routledge Handbook of Language and Intercultural Communication constitutes a comprehensive introduction to the multidisciplinary field of intercultural communication, drawing on the expertise of leading scholars from diverse backgrounds. The Handbook is structured in five sections and covers historical perspectives, core issues and topics, and new debates in the field, with a particular focus on the language dimension. Among the key themes addressed are: the foundation of intercultural communication; core themes and issues; putting intercultural communication theory into practice; new debates and future directions. The Handbook includes an introduction and overview by the editor, which provides readers with an indication of the focus of each section and chapter. The Routledge Handbook of Language and Intercultural Communication is the ideal resource for advanced undergraduates and postgraduate students of applied linguistics, TESOL/TEFL and communication studies.

The Routledge Handbook Of Language And Professional Communication

Author: Vijay Bhatia
Publisher: Routledge
ISBN: 1317916433
Size: 79.99 MB
Format: PDF
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The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.

The Routledge Handbook Of Language And Digital Communication

Author: Alexandra Georgakopoulou
Publisher: Routledge
ISBN: 1317439309
Size: 37.60 MB
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The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.

Oralit T Und Literalit T

Author: Walter J. Ong
Publisher: Springer-Verlag
ISBN: 3658109726
Size: 51.28 MB
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Walter J. Ongs Standardwerk erweist sich vor dem Hintergrund des heutigen Wandels von Medien, Kultur und Gesellschaft als relevanter denn je: Es bietet in anschaulicher Weise Einblicke in den Charakter mündlicher und schriftlicher Gesellschaften und führt damit vor Augen, welche zentrale Bedeutung der Transformation von Kommunikation für die gesellschaftliche und kulturelle Entwicklung zukommt. Ong zeichnet nach, wie tiefgreifend unsere gesamte Kultur durch den Übergang von der mündlichen zur schriftlichen und dann zur elektronischen Kommunikation, durch die Entwicklung des Schreibens und Druckens umgestaltet worden ist. Dieses Buch zeigt eindrucksvoll die unterschiedliche Bedeutung mündlicher und schriftlicher Kommunikationsweisen und hilft, die ‚zweite Oralität’ einer digitalen Medienumgebung zu verstehen. Es beantwortet Fragen wie: welchen Stellenwert hat gesprochene Sprache in einer schriftbasierten Gesellschaft? Wie haben sich Kulturen durch immer leistungsfähigere Aufzeichnungstechniken verändert? Und in welchem Spannungsverhältnis befinden sich Oralität und Literalität im elektronischen Zeitalter?

Communication In The Age Of Virtual Reality

Author: Frank Biocca
Publisher: Routledge
ISBN: 1135693579
Size: 21.29 MB
Format: PDF
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This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered an expert team of engineers, social scientists, and cultural theorists for the first extensive treatment of human communication in this exciting medium. The first part introduces the reader to VR's state-of-the-art as well as future trends. In the next section, leading research scientists discuss how knowledge of communication can be used to build more effective and exciting communication applications of virtual reality. Looking ahead, the authors explore pioneering approaches to VR narratives, interpersonal communication, the use of 3D sound, and the building of VR entertainment complexes. In the final section, the authors zoom out to view the big picture -- the psychological, social, and cultural implications of virtual reality. Thought-provoking discussions consider important communication issues such as: * How will virtual reality influence perception of reality? * What are the legal issues defining communication in virtual reality? * What kind of cultural trends will this technology encourage?

The Routledge Handbook Of Language And Health Communication

Author: Heidi Hamilton
Publisher: Routledge
ISBN: 1317932331
Size: 67.52 MB
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The Routledge Handbook of Language and Health Communication consists of forty chapters that provide a broad, comprehensive, and systematic overview of the role that linguistics plays within health communication research and its applications. The Handbook is divided into three sections: Individuals’ everyday health communication Health professionals’ communicative practices Patient-provider communication in interaction Special attention is given to cross-cutting themes, including the role of technology in health communication, narrative, and observations of authentic, naturally-occurring contexts. The chapters are written by international authorities representing a wide range of perspectives and approaches. Building on established work with cutting-edge studies on the changing health communication landscape, this volume will be an essential reference for all those involved in health communication and applied linguistics research and practice.

Exploring Digital Communication

Author: Caroline Tagg
Publisher: Routledge
ISBN: 1317539109
Size: 32.63 MB
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Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies or taking an introductory MA course, as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative ‘practice to theory’ approach, with a ‘back-to-front’ structure. This leads the reader from real-world problems and issues, through a discussion of intervention and how to engage with these concerns, before finally relating these practical issues to theoretical foundations. Exploring Digital Communication aims to discuss real-world issues pertaining to digital communication, and to explore how linguistic research addresses these challenges. The text is divided into three sections (Problems and practices; Interventions; and Theory), each of which is further divided into two subsections which reflect linguistic issues relating to digital communication. The author seeks to demystify any perceived divide between online and offline communication, arguing that issues raised in relation to digital communication throw light on language use and practices in general, and thus linguistic interventions in this area have implications not only for users of digital communication but for linguists’ general understanding of language and society. Including relevant research examples, tasks and a glossary, this textbook is an invaluable resource for postgraduate and upper undergraduate students taking New Media or Communication Studies modules within Applied Linguistics and English Language courses.