Download gays lesbians and consumer behavior theory practice and research issues in marketing monograph published simultaneously as the journal of homosexuality vol 13 nos 1 2 in pdf or read gays lesbians and consumer behavior theory practice and research issues in marketing monograph published simultaneously as the journal of homosexuality vol 13 nos 1 2 in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get gays lesbians and consumer behavior theory practice and research issues in marketing monograph published simultaneously as the journal of homosexuality vol 13 nos 1 2 in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Gays Lesbians And Consumer Behavior

Author: Daniel L. Wardlow
Publisher: Psychology Press
ISBN: 9781560247616
Size: 33.77 MB
Format: PDF, ePub, Mobi
View: 7481
Download and Read
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing. In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplace The research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior's scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike. Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.

Papas Freund

Author: Michael Willhoite
Publisher:
ISBN: 9783928951081
Size: 20.12 MB
Format: PDF, ePub, Docs
View: 2292
Download and Read
A boy discusses his divorced father's new living situation, in which the father and his gay roommate share eating, doing chores, playing, loving, and living.

Gilles Deleuze F Lix Guattari

Author: François Dosse
Publisher:
ISBN: 9783851328714
Size: 45.51 MB
Format: PDF, Docs
View: 2288
Download and Read
François Dosse zeichnet Leben und Werk der beiden Autoren Gilles Deleuze (1925-1995) und Félix Guattari (1930-1992) nach. BEider Wege sind eng miteinander verknupft: Deleuze und Guattari verfassten uber 20 Jahre hinweg gemeinsam philosophische und psychoanalytische Bucher, deren Einfluss auf die Geistesgeschichte heute unbestritten ist. DAbei verstanden sie es, eine schopferische Art des Denkens mit einem neuen Stil zu verbinden. Dosses Buch stellt keine einzige, sondern eine Mannigfaltigkeit von Biographien dar, sofern Leben, theoretische und politische Praxis des einen wie des anderen parallel behandelt werden, um eine dritte, doppelt gespannte Linie intellektuellen Engagements hervortreten zu lassen. SO gelingt es dem Autor, ein materialgesattigtes Denkbild jener Zeit in Frankreich zu liefern, die von den fruhen 30er Jahren uber den Mai 68 bis hin zu den Umwalzungen Ende der 80er Jahre reicht.

Medien Und Kommunikation

Author: Paddy Scannell
Publisher: VS Verlag für Sozialwissenschaften
ISBN: 9783531165943
Size: 76.88 MB
Format: PDF
View: 5696
Download and Read
Paddy Scannells Buch bietet eine faszinierende, erhellende und sehr gut verständliche Einführung in die Medien- und Kommunikationstheorie. Scannell entwickelt anhand der historischen Entwicklungen in Nordamerika und Europa eine sehr zugängliche, systematische und gleichzeitig differenzierte Analyse der verschiedenen Zugänge der Beschäftigung mit Medien- und Kommunikation. Immer wieder schöpft er aus verschiedenen Disziplinen und fordert so insgesamt die Leserinnen und Leser heraus, sich mit Kommunikation und Medien in ihren Gesamtzusammenhängen auseinander zu setzen. Das international vielfach beachtete Werk des bekannten britischen Wissenschaftlers und Professors für Kommunikationswissenschaft an der University of Michigan liegt nun endlich in deutscher Sprache vor.

Qualitative Interviews

Author: Sabina Misoch
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110354616
Size: 43.22 MB
Format: PDF, ePub, Mobi
View: 6819
Download and Read
Qualitative interviews are a key tool in modern research practice. What are the different forms of the qualitative interview? Which method is suitable for which situation? How does one conduct qualitative interviews in practice? The book answers these and other questions by presenting methodological principles and different interview methods with schemata, figures, and examples, along with a discussion of their advantages and disadvantages.

Ash

Author: Malinda Lo
Publisher:
ISBN: 9783426283448
Size: 24.91 MB
Format: PDF, ePub, Mobi
View: 7769
Download and Read