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Gays Lesbians And Consumer Behavior

Author: Daniel L. Wardlow
Publisher: Psychology Press
ISBN: 9781560247616
Size: 17.82 MB
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Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing. In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplace The research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior's scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike. Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.

The Health Of Lesbian Gay Bisexual And Transgender People

Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309210658
Size: 36.72 MB
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At a time when lesbian, gay, bisexual, and transgender individuals--often referred to under the umbrella acronym LGBT--are becoming more visible in society and more socially acknowledged, clinicians and researchers are faced with incomplete information about their health status. While LGBT populations often are combined as a single entity for research and advocacy purposes, each is a distinct population group with its own specific health needs. Furthermore, the experiences of LGBT individuals are not uniform and are shaped by factors of race, ethnicity, socioeconomic status, geographical location, and age, any of which can have an effect on health-related concerns and needs. The Health of Lesbian, Gay, Bisexual, and Transgender People assesses the state of science on the health status of LGBT populations, identifies research gaps and opportunities, and outlines a research agenda for the National Institute of Health. The report examines the health status of these populations in three life stages: childhood and adolescence, early/middle adulthood, and later adulthood. At each life stage, the committee studied mental health, physical health, risks and protective factors, health services, and contextual influences. To advance understanding of the health needs of all LGBT individuals, the report finds that researchers need more data about the demographics of these populations, improved methods for collecting and analyzing data, and an increased participation of sexual and gender minorities in research. The Health of Lesbian, Gay, Bisexual, and Transgender People is a valuable resource for policymakers, federal agencies including the National Institute of Health (NIH), LGBT advocacy groups, clinicians, and service providers.

Consumer Behaviour

Author: Michael Solomon
Publisher: Pearson Higher Education AU
ISBN: 1442564997
Size: 37.26 MB
Format: PDF, ePub, Mobi
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Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

Learning From Resilient People

Author: Morley D. Glicken
Publisher: SAGE
ISBN: 9781412904841
Size: 26.11 MB
Format: PDF
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Resilience is a human trait that is key to understanding how people successfully cope with crisis and trauma. This book will explain the inner self-healing processes of resilient people and will help people training in the helping professions to learn to use these processes in working with their clients.

The Handbook Of International Advertising Research

Author: Hong Cheng
Publisher: John Wiley & Sons
ISBN: 1118378458
Size: 64.29 MB
Format: PDF, Docs
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Harm And Offence In Media Content

Author: Andrea Millwood Hargrave
Publisher: Intellect Books
ISBN: 1841502383
Size: 37.37 MB
Format: PDF
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Children and teenagers are often the first to adopt new media technologies, and parents and policy makers continue to be concerned about the widespread use of diverse media and its potential effects on young people. Harm and Offence in Media Content presents a significant and comprehensive analysis of the benefits and dangers posed by both established and emergent technologies. Newly updated, this balanced, critical account examines all media, including interactive games, social networking and mobile phones. Many examples specifically focus on the United States, noting the ways in which young people are using new technologies and the partnerships this has given rise to between state governments, media regulators and Internet service providers. This informative guide to a controversial field of study will be a useful resource for scholars in media, communication, psychology, sociology and education.

Critical Marketing

Author: Pauline Maclaran
Publisher: Routledge
ISBN: 1136412921
Size: 22.18 MB
Format: PDF, ePub
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Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.

Child And Family Advocacy

Author: Anne McDonald Culp
Publisher: Springer Science & Business Media
ISBN: 1461474566
Size: 29.42 MB
Format: PDF, ePub, Docs
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Current statistics on child abuse, neglect, poverty, and hunger shock the conscience—doubly so as societal structures set up to assist families are failing them. More than ever, the responsibility of the helping professions extends from aiding individuals and families to securing social justice for the larger community. With this duty in clear sight, the contributors to Child and Family Advocacy assert that advocacy is neither a dying art nor a lost cause but a vital platform for improving children's lives beyond the scope of clinical practice. This uniquely practical reference builds an ethical foundation that defines advocacy as a professional competency and identifies skills that clinicians and researchers can use in advocating at the local, state and federal levels. Models of the advocacy process coupled with first-person narratives demonstrate how professionals across disciplines can lobby for change. Among the topics discussed: Promoting children's mental health: collaboration and public understanding. Health reform as a bridge to health equity. Preventing child maltreatment: early intervention and public education Changing juvenile justice practice and policy. A multi-level framework for local policy development and implementation. When evidence and values collide: preventing sexually transmitted infections. Lessons from the legislative history of federal special education law. Child and Family Advocacy is an essential resource for researchers, professionals and graduate students in clinical child and school psychology, family studies, public health, developmental psychology, social work and social policy.

Without Condoms

Author: Michael Shernoff
Publisher: Routledge
ISBN: 1135416834
Size: 77.21 MB
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After years of activism, risk awareness, and AIDS prevention, increasing numbers of gay men are not using condoms, and new infections of HIV are on the rise. Using case studies and exhaustive survey research, this timely, groundbreaking book allows men who have unprotected sex, a practice now known as "barebacking," to speak for themselves on their willingness to risk it all. Without Condoms takes a balanced look at the profound needs that are met by this seemingly reckless behavior, while at the same time exposing the role that both the Internet and club drugs like crystal methamphetamine play in facilitating high-risk sexual encounters. The result is a compassionate, sophisticated and nuanced insight into what for many people is one of the most perplexing aspects of today's gay male culture and life style. Michael Shernoff digs deep and forces us to see that the AIDS epidemic is not over. We must now ask the hard questions and listen to the voices that answer. The stakes are too high to ignore.

Sex In Question

Author: Lisa Adkins
Publisher: Taylor & Francis
ISBN: 1135746842
Size: 72.29 MB
Format: PDF, Kindle
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First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.