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The Long Tail

Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Size: 65.11 MB
Format: PDF, Mobi
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What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Playing With Power In Movies Television And Video Games

Author: Marsha Kinder
Publisher: Univ of California Press
ISBN: 0520077768
Size: 45.46 MB
Format: PDF
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"A very productive, thought-provoking analysis of new transformations in today's narrative media and their interpretations of the child-spectator."—Dana Polan, Editor,Cinema Journal

Communicating Across Cultures

Author: Stella Ting-Toomey
Publisher: Guilford Press
ISBN: 1462508766
Size: 60.46 MB
Format: PDF
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From high-level business negotiations to casual conversations among friends, every interpersonal interaction is shaped by cultural norms and expectations. Seldom is this more clearly brought to light than in encounters between people from different cultural backgrounds, when dissimilar communication practices may lead to frustration and misunderstanding. This thought-provoking text presents a new framework for understanding the impact of culture on communication and for helping students build intercultural communication competence. With illustrative examples from around the globe, the book shows that verbal and nonverbal communication involves much more than transmitting a particular message--it also reflects each participant's self-image, group identifications and values, and privacy and relational needs. Readers learn to move effectively and appropriately through a wide range of transcultural situations by combining culture-specific knowledge with mindful listening and communication skills. Throughout, helpful tables and charts and easy-to-follow guidelines for putting concepts into practice enhance the book's utility for students.

Annuaire Des Organisations Internationales

Author:
Publisher:
ISBN:
Size: 17.77 MB
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Edition for 1983/84- published in 3 vols.: vol. 1, Organization descriptions and index; vol. 2, International organization participation; vol. 3, Global action networks.

The Cyberspace Handbook

Author: Jason Whittaker
Publisher: Routledge
ISBN: 1134703600
Size: 14.61 MB
Format: PDF, Mobi
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The Cyberspace Handbook is a comprehensive guide to all aspects of new media, information technologies and the internet. It gives an overview of the economic, political, social and cultural contexts of cyberspace, and provides practical advice on using new technologies for research, communication and publication. The Cyberspace Handbook includes: *a glossary of over eighty key terms *a list of over ninety web resources for news and entertainment, new media and web development, education and reference, and internet and web information * specialist chapters on web design and journalism and writing on the web *Over thirty illustrations of internet material and software applications. Jason Whittaker explores how cyberspace has been constructed, how it is used and extends into areas as different as providing us immediate news or immersive games and virtual technologies for areas such as copyright and cybercrime, as well as key skills in employing the internet for research or writing and designing for the Web.

Riding The Bullet

Author: Stephen King
Publisher: Simon and Schuster
ISBN: 0743204670
Size: 11.15 MB
Format: PDF, ePub, Docs
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From international bestseller Stephen King the first ebook ever published—a novella about a young man who hitches a ride with a driver from the other side. Riding the Bullet is “a ghost story in the grand manner” from the bestselling author of Bag of Bones, The Girl Who Loved Tom Gordon, and The Green Mile—a short story about a young man who hitches a ride with a driver from the other side.