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Graphic Design The New Basics

Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616894555
Size: 46.41 MB
Format: PDF, Docs
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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design The New Basics

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781616893255
Size: 73.57 MB
Format: PDF, Docs
View: 6039
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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.

Graphic Design

Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616893443
Size: 55.81 MB
Format: PDF, Kindle
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How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Graphic Design Thinking

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568989792
Size: 48.25 MB
Format: PDF, Kindle
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Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

D I Y Design It Yourself

Author: Ellen Lupton
Publisher: Princeton Architectural Press
ISBN: 9781568985527
Size: 76.74 MB
Format: PDF, ePub
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Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.

Graphic Design

Author: Stephen Eskilson
Publisher: Yale University Press
ISBN: 0300172605
Size: 19.64 MB
Format: PDF, ePub
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This 2nd edition of the history of graphic design explores its evolution from the late nineteenth century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing, as well as the influence of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the style of the period it describes, and more than 550 illustrations throughout the volume provide a visual record of over one hundred years of creative achievement in the field. This edition includes a new chapter on nineteenth-century design, and expanded sections on Swiss Style, Postmodernism, and contemporary design.

Type On Screen

Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 161689346X
Size: 20.80 MB
Format: PDF, Kindle
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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.

Graphic Design Basics

Author: Amy Arntson
Publisher: Cengage Learning
ISBN: 0495912077
Size: 69.18 MB
Format: PDF, Docs
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GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.