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Harvesting External Innovation

Author: Donal O'Connell
Publisher: Routledge
ISBN: 1317123557
Size: 48.89 MB
Format: PDF, ePub, Mobi
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A fundamental change in the way organisations approach innovation is taking place. It is driven by the simple realisation that not all the smart people work for just one organisation. Few intellectual property books concentrate on external innovation and more particularly on dealing with external inventors and handling their inventions. Harvesting External Innovation begins by examining the broad subject of innovation, stressing the need to understand its forms and phases, ways and means to encourage innovation. It then addresses the growing phenomenon of external innovation. A number of different approaches to engaging with the external innovator community are then considered, together with real life case studies. Harvesting External Innovation discusses in depth how best to handle intellectual property matters, how to actually work with these external inventors and how to handle their inventions, including a suggested process and check list.

Intellectual Property Rights And Climate Change

Author: Wei Zhuang
Publisher: Cambridge University Press
ISBN: 1107158087
Size: 65.60 MB
Format: PDF, Kindle
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This book provides legal interpretation of the TRIPS Agreement for facilitating innovation of and access to environmentally sound technologies.

Harvesting Intangible Assets

Author: Andrew J. SHERMAN
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814416993
Size: 41.41 MB
Format: PDF, Docs
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Whether you call it 'harvesting intangible assets' or 'intellectual property management,' organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.

Edison In The Boardroom Revisited

Author: Suzanne S. Harrison
Publisher: John Wiley & Sons
ISBN: 111817013X
Size: 18.77 MB
Format: PDF, Kindle
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A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center Level Updates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.

Profiting From External Knowledge

Author: Maarten Batterink
Publisher: Wageningen Academic Pub
ISBN: 9086861016
Size: 47.84 MB
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Innovation managers and innovation scholars increasingly emphasize the open innovation model, introduced by Henry Chesbrough in 2003. This model postulates that the innovation process should be flexible and cross organizational boundaries, which enables the transfer of knowledge and capabilities between organizations. However, until now, it remained unclear which types of firms apply open innovation, whether it realy raises their performance, and how this can be managed in the best way. This book addresses the important issue how innovative firms profit from external knowledge to improve their innovation performance.Using large scale empirical evidence from the Dutch industry, this book shows that especially Small and Medium sized Enterprises (SMEs) and firms from low-tech sectors have increasingly adopted open innovation strategies over the period 1994-2004, and are clearly catching up large and high-tech firms. The results indicate that firms pursuing an open innovation strategy perform better with regard to innovation than firms that innovate exclusively in-house. In contrast to the common opinion that large Mergers & Acquisitions (M&As) are bad for innovation, it turns out that M&As have a positive impact on long-term innovation performance. In times of economic cricis this can be an extra argument for governments to back large scale M&As.Large (medium) high-tech M&As in the life sciences industry were analysed in-depth, to investigate the dynamics of post M&A integration. This book shows the different types of innovation synergies that can be expected from M&As and how they can be realized by systematic post M&A integration. Finally, this book studies how innovation brokers fulfill essential roles in innovation networks of SMEs in the agri-food sector. It provides guidelines for managers in innovation networks to improve the performance of these networks.

Improve Your Marketing To Grow Your Business

Author: Hunter Hastings
Publisher: FT Press
ISBN: 0132161621
Size: 20.20 MB
Format: PDF, ePub, Mobi
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“Marketing is part art and part science. The 'art era' was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value: Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more New insights from today's top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette How to create a marketing culture of accountability, and empower change throughout your organization Indispensable reading for every marketing leader, manager, and business strategist For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.

Inside The Patent Factory

Author: Donal O'Connell
Publisher: John Wiley & Sons
ISBN: 9781119995265
Size: 75.85 MB
Format: PDF, ePub, Mobi
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The book is a coaching guide for anyone interested in intellectual property and those wanting to embark on or develop patent creation. It draws on the authors’ extensive experience and insights from change projects, management and leadership at Nokia. The book guides the reader through each stage of setting up a successful unit, inviting active involvement by asking vital questions about their needs and aims. Focusing on key issues and themes involved, it provides examples, diagrams and models to illustrate how they can be out in to practice. Critical chapters include the core activities of patent creation, possible organisational models, costs, quality and the comparison of external and internal allocation of tasks. Discussion concentrates on how to such define roles and responsibilities and the management techniques of external resources. The book encourages the reader to challenge their current organisational structure and strategy by introducing various methods and tactics that can be deployed when considering patent creation, then offering advice into the pros and cons of techniques and how such methods can be assessed. The book highlights how knowledge and innovation can be utilised and protected, which due to the increased importance of intellectual property rights, especially the use of patents, is essential for every business.

Intellectual Property Strategy

Author: John Palfrey
Publisher: MIT Press
ISBN: 026229799X
Size: 28.61 MB
Format: PDF, ePub, Mobi
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Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.

Successful Technology Licensing

Author:
Publisher: WIPO
ISBN: 9789280512076
Size: 34.22 MB
Format: PDF, Mobi
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This practical guide for business persons, researchers and lawyers gives the basics of how to prepare for and conduct a technology license negotiation. It includes an explanation of how to succeed in licensing, a step-by-step approach for preparing for licensing, as well as a description of the "four clusters" of key terms in a licensing agreement and a form term sheet to be used as a tool for preparation. This guide can be used to train trainers in connection with WIPO's Successful Technology Licensing training toolkit.