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Harvesting External Innovation

Author: Donal O'Connell
Publisher: Routledge
ISBN: 1317123557
Size: 14.78 MB
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A fundamental change in the way organisations approach innovation is taking place. It is driven by the simple realisation that not all the smart people work for just one organisation. Few intellectual property books concentrate on external innovation and more particularly on dealing with external inventors and handling their inventions. Harvesting External Innovation begins by examining the broad subject of innovation, stressing the need to understand its forms and phases, ways and means to encourage innovation. It then addresses the growing phenomenon of external innovation. A number of different approaches to engaging with the external innovator community are then considered, together with real life case studies. Harvesting External Innovation discusses in depth how best to handle intellectual property matters, how to actually work with these external inventors and how to handle their inventions, including a suggested process and check list.

Intellectual Property Rights And Climate Change

Author: Wei Zhuang
Publisher: Cambridge University Press
ISBN: 1107158087
Size: 30.21 MB
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This book provides legal interpretation of the TRIPS Agreement for facilitating innovation of and access to environmentally sound technologies.

Business Innovation And Responsibility

Author: Sophie Pellé
Publisher: John Wiley & Sons
ISBN: 1119341116
Size: 66.47 MB
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Responsible Innovation. For some, this expression is only an oxymoron or, worse, a means of masking with a sheet of virtue economic practices that would otherwise appear selfish and self-interested. For others, theorists and actors of innovation, this expression represents a formidable lever of action and a rich conceptual source from which to draw new ways of innovating. The articulation between different levels of norms – economic and ethical, to which we can add the legal dimension – is not new, and is the subject of an in-depth reflection, decades old, around the idea of Corporate Social Responsibility (CSR). By taking up some debates on CSR, most of which are foreign to the current authors of responsible innovation, this book examines the various justifications that CSR brings in order to convince economic players, subject to powerful market forces, of their responsible commitment. But these are not enough. The book also explores the specific contribution of the concept of responsible innovation to coping with the technological, social and political breakthroughs generated by innovation, and is based on philosophical resources such as the ethics of virtue and the ethics of “care”.

Edison In The Boardroom Revisited

Author: Suzanne S. Harrison
Publisher: John Wiley & Sons
ISBN: 111817013X
Size: 70.76 MB
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A revised and expanded edition of the groundbreaking Edisonin the Boardroom, highlighting the winning strategies today'sbiggest companies use to maximize the value of their intellectualproperty Now fully revised and expanded, Edison in the Boardroom,Second Edition takes an in-depth look at the revolutionaryconcept of intellectual asset management (IAM). Incorporatingstories and teachings from some of the most successful companies inthe world—such as Hewlett-Packard, IBM, Procter & Gamble,Rockwell, Dow, Ford and many others—Harrison and Sullivanhave made an exhaustive study of IAM and its implications fortoday's businesses. Features updated interviews of companies, and a new treatmentof the Profit Center Level Updates stories and teachings from some of the most successfulcompanies in the world Showcases a hierarchy of best practices that today's companiescan integrate into their own business philosophies to gain the bestreturn from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealthof knowledge and successful stories that illustrate how farbusinesses have come in their ability to leverage and monetizetheir intellectual assets.

Improve Your Marketing To Grow Your Business

Author: Hunter Hastings
Publisher: FT Press
ISBN: 0132161621
Size: 16.97 MB
Format: PDF, Kindle
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“Marketing is part art and part science. The 'art era' was ok in the 20th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value: Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more New insights from today's top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette How to create a marketing culture of accountability, and empower change throughout your organization Indispensable reading for every marketing leader, manager, and business strategist For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results. Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations…learn faster, act faster, and drive maximum value from every marketing investment you make.

Oslo Manual

Author: Organisation for Economic Co-operation and Development
Publisher: Publications de l'OCDE
Size: 19.87 MB
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The Oslo Manual is the foremost international source of guidelines for the collection and use of data on innovation activities in industry. This third edition, published in October 2005, has been updated to take into account the progress made in understanding the innovation process and its economic impact, and the experience gained from recent rounds of innovation surveys in OECD member and non-member countries. For the first time, the Manual investigates the field of non-technological innovation and the linkages between different innovation types. It also includes an annex on the implementation of innovation surveys in developing countries.

Opportunity Recognition

Author: Andreas Engelen
Publisher: Springer-Verlag
ISBN: 3658094184
Size: 46.79 MB
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Das Fachbuch beinhaltet eine umfassende Darstellung von Tools, mit deren Hilfe systematisch innovative Ideen für neues Unternehmenswachstum generiert werden können („Opportunities“). In der Praxis lässt sich beobachten, dass Unternehmen erhebliche Anstrengungen unternehmen, Ideen für Innovationen zu identifizieren, die ihre Branche entscheidend prägen können. Grund dafür ist nicht zuletzt das Wissen, dass eine verpasste Innovationswelle zu großen Problemen für das gesamte Unternehmen führen kann. Eine zentrale Erkenntnis der betriebswirtschaftlichen Forschung ist, dass Ideen zur Generierung zukünftiger Wachstumschancen oft kein Zufallsprodukt sind, sondern Ergebnisse systematischer Analysen. Die Autoren bieten eine strukturierte und umfassende Übersicht der wichtigsten Tools zur Erkennung neuer Wachstumschancen. Sie unterscheiden zwischen unternehmensbezogenen, marktbezogenen und umweltbezogenen Ansätzen, binden zahlreiche praktische Beispiele ein und geben anwendungsorientierte Hilfestellungen für die Anwendung dieser Tools.