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Health And Medical Public Relations

Author: Myc Riggulsford
Publisher: Routledge
ISBN: 1136501266
Size: 57.35 MB
Format: PDF, ePub
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Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice. Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.

Public Relations In Health Care

Author: Kathleen Larey Lewton, MHA, APR
Publisher: Jossey-Bass
ISBN: 9781556481437
Size: 72.30 MB
Format: PDF, ePub, Docs
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This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.

Handbook Of Public Relations

Author: Robert L. Heath
Publisher: SAGE
ISBN: 9781412909549
Size: 62.95 MB
Format: PDF, Docs
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Health Care Marketing Management

Author: Montague Brown
Publisher: Jones & Bartlett Learning
ISBN: 9780834203020
Size: 54.29 MB
Format: PDF
View: 4310
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This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.

Public Relations In The Nonprofit Sector

Author: Richard D. Waters
Publisher: Routledge
ISBN: 1317636910
Size: 68.52 MB
Format: PDF, ePub
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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Cases In Health Care Marketing

Author: John L. Fortenberry
Publisher: Jones & Bartlett Learning
ISBN: 0763764485
Size: 16.94 MB
Format: PDF, ePub, Mobi
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Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

The Routledge Handbook Of Critical Public Relations

Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 131791886X
Size: 62.51 MB
Format: PDF, Mobi
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Innovations In Health And Medicine

Author: Jenny Stanton
Publisher: Routledge
ISBN: 1134543654
Size: 38.72 MB
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This volume brings together cutting edge research by historians from Britain, Germany, France, the US, Japan and New Zealand. Innovative in its approach to innovation, it focuses on diffusion and resistance, and organization as well as technology. The collection features issues such as control and compliance, professional power and economic constraint, cultural divides, 'configured users' and ingenuity. The introductory essay relates the collection to history and sociology of innovation and technology, asking 'what is distinctive about medicine and health?' Explorations of recent cases, along with deeper probing of the past century, call into question how the past relates to the future. Health policy makers and analysts, practitioners, users and historians will find the editor's claims for the uses of history provocative. With its emphasis on clarity of writing, its mix of empirical details and analysis, and its rich bibliography, this volume offers rewards to academic and health service readers alike.

Deadly Spin

Author: Wendell Potter
Publisher: Bloomsbury Publishing USA
ISBN: 9781608193509
Size: 57.66 MB
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That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.