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Health And Medical Public Relations

Author: Myc Riggulsford
Publisher: Routledge
ISBN: 1136501258
Size: 75.43 MB
Format: PDF, Docs
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Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice. Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.

Public Relations In Health Care

Author: Kathleen Larey Lewton, MHA, APR
Publisher: Jossey-Bass
ISBN: 9781556481437
Size: 13.53 MB
Format: PDF, Docs
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This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.

Deadly Spin

Author: Wendell Potter
Publisher: Bloomsbury Publishing USA
ISBN: 9781608193509
Size: 66.26 MB
Format: PDF
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That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine practices of the insurance industry, policies that amounted to a death sentence for thousands of Americans every year. In Deadly Spin, Potter takes readers behind the scenes of the insurance industry to show how a huge chunk of our absurd healthcare expenditures actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits. With the unique vantage of both a whistleblower and a high-powered former insider, Potter moves beyond the healthcare crisis to show how public relations works, and how it has come to play a massive, often insidious role in our political process-and our lives. This important and timely book tells Potter's remarkable personal story, but its larger goal is to explain how people like Potter, before his change of heart, can get the public to think and act in ways that benefit big corporations-and the Wall Street money managers who own them.

International Public Relations

Author: Ian Somerville
Publisher: Routledge
ISBN: 1317507908
Size: 20.83 MB
Format: PDF, Kindle
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International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

Media Relations For Public Safety Professionals

Author: Leo Brown
Publisher: Jones & Bartlett Publishers
ISBN: 1449679358
Size: 55.60 MB
Format: PDF, Mobi
View: 1695
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As most public safety professionals are aware, the events that require emergency response personnel also frequently attract members of the news media. Covering such essential topics as press releases, the types of media, and interviewing techniques, this book provides public safety professionals with the tools necessary to successfully interact with the media, from the department rookie to the seasoned Public Information Officer.

Talking About Health

Author: Roxanne Parrott
Publisher: John Wiley & Sons
ISBN: 140517756X
Size: 51.89 MB
Format: PDF, ePub
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Written by an award-winning researcher and professor whose workstraddles the fields of communication and healthcare, TalkingAbout Health explores the importance of health communication inthe 21st century, and how it affects us all. Organized around six key questionsabout health and communication: How ‘Normal’am I? What are My ‘Risk’ Factors? Why Don’t WeGet ‘Care’? Is the Public Good ‘Good’ forMe? Who Profits from My Health? and What’s Politics Got to Dowith It? Provides readers with specific tools which which to betternavigate the healthcare system Translates what we know about communication and health intouseful guidelines for everyday practice Includes discussions of politics and healthcare, genetictesting, and alternative care The author's blog http://whyhealthcommunication.com/whc_blog/ focuseson why communicating about health can make a difference in ourhealth and our quality of life

Writing Speaking Communication Skills For Health Professionals

Author: Stephanie Barnard
Publisher: Yale University Press
ISBN: 9780300088625
Size: 18.20 MB
Format: PDF, Kindle
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Strong communication skills are required of today's health care practitioners. This guide contains practical advice on a broad range of essential communication skills for health-care practitioners.

A Marketer S Guide To Physician Relations

Author: Kriss Barlow
Publisher: HC Pro, Inc.
ISBN: 1601460740
Size: 78.49 MB
Format: PDF, ePub, Docs
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Position your physician sales program for maximum growth There's no question that physician referrals are mission-critical to your hospital or health system's bottom line. But increasing or maintaining referrals requires more than just an occasional visit to the practice. A successful physician sales program must promote quality and solidify your hospital as "the" hospital of choice for their patients.Kriss Barlow gives you the keys to successful physician sales! Take your physician relations program to the next level with "A Marketer's Guide to Physician Relations: ""Best Practices for Successful Sales Programs." HealthLeaders Media has teamed up with healthcare marketing superstar Kriss Barlow to bring you this new, must-read guide for developing, positioning, and enhancing your physician sales program.Real-world advice and examples from your peers Packed with real-world examples and healthcare-specific advice, this comprehensive resource offers more than 250 pages of content that will help physician sales leaders: Create and sustain focus and build on momentum Identify and hire the best salespeople Build internal support for the program Differentiate your organization from the competition Measure the ROI of your efforts Increase bottom-line referral revenue Backed by years of in-the-field experience, Barlow offers numerous tips and examples from your healthcare peers who have implemented successful physician sales programs, and are reaping the rewards.The eight best practices you need for success Take a look at the detailed, focused information you'll find in the pages of "A Marketer's Guide to Physician Relations" Best Practice Attribute # 1: Focus Best Practice Attribute #2: Senior Leadership Involvement Best Practice Attribute #3: Capable Staff Best Practice Attribute # 4: Ability to Measure Outcomes Best Practice Attribute #5: Momentum Best Practice Attribute # 6: Planned Integration Best Practice Attribute# 7: A Physician-Centric Culture Best Practice Attribute# 8: Ability to Differentiate Put these proven techniques and strategies in place at your hospital to increase referrals, revenue, and your overall market share. Order your copy of "A Marketer's Guide to Physician Relations" today!Who needs this book? Healthcare professionals in charge of physician relations and sales and anyone in the organization charged with growing programs will benefit from this valuable knowledge. Specific titles include: Director or VP of physician relations/physician outreach/physician sales Director or VP of marketing, communications, and public relations Director or VP of business development/business relations Director or VP of strategic planning and marketing Service line directors and C-suite leaders

Your Child Does Not Have Bipolar Disorder

Author: Stuart L. Kaplan
Publisher: ABC-CLIO
ISBN: 0313381348
Size: 29.80 MB
Format: PDF, ePub, Mobi
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An eminent child psychiatrist provides an insider's, whistle-blowing perspective on the promotion of a diagnostic entity that does not exist. * Arresting case histories * A reference section

Healthcare Mergers Acquisitions And Partnerships

Author: David Jarrard
Publisher: Healthleaders Media
ISBN: 9781615692491
Size: 10.66 MB
Format: PDF, Kindle
View: 2445
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Based on the experience of communicating critical healthcare mergers, this book is a practical guide to building a strategic communications plan to share the news of a healthcare organization's merger, acquisition, affiliation, or joint venture. Tried-and-true advice from experts who participated in 20% of hospital partnerships in 2012, this book will help you: * Develop practical steps to use while in the trenches of planning partnership communications * Build a communications plan that brings together all those involved in the announcement of a partnership, from C-suite insiders to outside counsel to communications * Differentiate your communication strategy as one that is unified, positive, and devoid of rumors * Identify what needs to be done when the deal is signed-or when it falls through