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How To Use Graphic Design To Sell Things Explain Things Make Things Look Better Make People Laugh Make People Cry And Every Once In A While Change The World

Author: Michael Bierut
Publisher:
ISBN: 9780500518267
Size: 13.74 MB
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A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.

How To

Author: Michael Bierut
Publisher: HarperCollins
ISBN: 0062413910
Size: 53.28 MB
Format: PDF, Docs
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The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

Seventy Nine Short Essays On Design

Author: Michael Bierut
Publisher: Chronicle Books
ISBN: 1616890711
Size: 74.16 MB
Format: PDF
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Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.

Victore Or Who Died And Made You Boss

Author: James Victore
Publisher: Harry N Abrams Incorporated
ISBN:
Size: 32.59 MB
Format: PDF, Kindle
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In his first book, iconoclastic designer James Victore gives fans a survey of his work and his no-holds-barred take on the practice, business, and teaching of graphic design today. Known for making vivid, memorable, and often controversial work, Victore has sought comrades, not clients—brave, smart collaborators who have encouraged him to reinterpret old design solutions and to pressure viewers to think about issues in a new way. Leading readers through this collection of “greatest hits,” Victore tells the stories behind his inspirations, his process, and the lessons learned. The result is an inspiring, funny, and honest book, which showcases a body of work that has been plastered on the streets of New York, hung at MoMA, and featured in magazines all over the world. Praise for Victore or, Who Died and Made You Boss?: "Victore's book makes the reader want to rise up and, in Victore's words, 'examine the cliché, then dig deeper into the idea, and do that again and again, turning and twisting it deeper each time.'" --Stacey Kahn, Print magazine, October 2010 "Victore or, Who Died and Made You Boss? is both a monograph and a manifesto, visually tacking ideas on racism, war or capital punishment while taunting complacency and challenging the boundaries of taste." --Ruth Hagopian, Communication Arts, December 2010 "With his unpatriotic attitude and interest in 'unholy sex,' James Victore is a designer with opinions, as exhibited in a new book of his work." --David Crowley, Creative Review, October 2010 "For anyone interested in the currency of ideas, this volume will inspire, encourage, and, quite possibly, shock. It's a ride well worth taking." --Jim Carr, The Denver Post, September 19, 2010

Designed By Peter Saville

Author: Peter Saville
Publisher: Princeton Architectural Press
ISBN: 9781568984223
Size: 75.69 MB
Format: PDF, ePub
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Peter Saville is arguably the most influential graphic designer of his generation. Best known for his seminal record covers for Joy Division and New Order and as the co-founder of legendary independent music label Factory Records, Saville has created designs for fashion, advertising, and art. The intensity and timelessness of his work has ensured his cult status for twenty-five years. His far-reaching designs and character prefigure popular culture: fresh and seemingly familiar, he continues to transform the commonplace into the desirable. "Saville's method, then as now, lies in fixing on a style or look slightly ahead of popular taste. He achieves the sort of ambiguity and complexity of resonance more usually associated with art," writes Rick Poynor in his essay. This first book on Saville's work chronicles his prolific career from 1978 to the present. It includes a comprehensive interview by Christopher Wilson as well as essays by style writer Peter York, music critics Paul Morley and Miranda Sawyer, and design critics Rick Poynor, Emily King, and Peter Hall. Graphic designers, music lovers, and fashion followers everywhere will welcome this visually rich overview of Peter Saville's work and art.

Sagmeister

Author: Stefan Sagmeister
Publisher: Harry N. Abrams
ISBN: 9780810905979
Size: 42.25 MB
Format: PDF, ePub, Mobi
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Stefan Sagmeister has been variously described as a genius, maniac, tactician, exhibitionist. This definitive volume of his work will allow readers to decide for themselves. With over 400 colour illustrations on easy to flip paper Sagmeister Made You Look features an array of the Austrian designer's work, including early theatre posters, grammy-nominated CD covers and the optical trickery and voodoo graphics that sent a low rumble through America's design profession.

Stand Out

Author: Denise Anderson
Publisher: Peachpit Press
ISBN: 0134134133
Size: 29.92 MB
Format: PDF, Docs
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The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print "leave-behinds" Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need… multiple examples of great student and young professional portfolio work to show you how it's done… dozens of great tips and tricks… "in the trenches" insights from recent graduates… all you need to get where you want to go!

Graphic Design Visionaries

Author: Caroline Roberts
Publisher: Laurence King Publishing
ISBN: 9781780674841
Size: 52.36 MB
Format: PDF, ePub
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Featuring 75 of the world's most influential designers, this book presents the story of graphic design through the fascinating personal stories and significant works that have shaped the field. Arranged in chronological order, the book shows the development of design, from early innovators such as Edward McKnight Kauffer and Alexey Brodovitch to key figures of mid-century Swiss Design and corporate American branding. The book profiles masters of typography, such as Wim Crouwel and Neville Brody; visionary magazine designers, such as Leo Lionni and Cipe Pineles; designers who influenced the world of film, such as Saul Bass and Robert Brownjohn; and the creators of iconic poster work, such as Armin Hofmann, Rogério Duarte and Yusaku Kamekura. Combining insightful text and key visual examples, this is a dynamic and richly illustrated guide to the individuals whose vision has defined the world of graphic design.