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A Cognitive Psychology Of Mass Communication

Author: Richard Jackson Harris
Publisher: Routledge
ISBN: 1136276580
Size: 74.14 MB
Format: PDF
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A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

Strategic Innovative Marketing

Author: Androniki Kavoura
Publisher: Springer
ISBN: 331933865X
Size: 15.94 MB
Format: PDF, Docs
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This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Mitsubishi Lancer Evo I To X

Author: Brian Long
Publisher: Veloce Publishing Ltd
ISBN: 1845840550
Size: 79.87 MB
Format: PDF, Mobi
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The definitive international history of one of the world's most successful rally cars. Covers every Lancer model - including all special editions, and Dodge, Colt, Plymouth, Valiant, Eagle, Proton and Hyundai variants - from 1973 to date. Includes a Foreword by Shinichi Kurihara, Mitsubishi's Evo team leader.

The Fj Holden

Author: Don Loffler
Publisher: Wakefield Press
ISBN: 1862548919
Size: 71.83 MB
Format: PDF, ePub
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Leading early Holden historian Don Loffler has unearthed an amazing collection of stories and facts about FJ variants, from the popular Special to the rarest of them all - an experimental station wagon - as well as non-factory versions in many guises. The FJ Holden is lavishly illustrated with more than 500 photographs, most of which have never been published before. The information section includes comprehensive identification details for FJs that you will not find assembled in any other place. The FJ Holden is Don Loffler's third book devoted to Australia's national car. His other Holden bestsellers, She's a beauty!, Still Holden Together and Me and My Holden, have been widely praised.

The Caravan And Motorhome Book

Author: Collyn Rivers
ISBN: 9780994495204
Size: 31.53 MB
Format: PDF, Mobi
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The Caravan & Motorhome Book was originally published in 200. It had 11 updated editions. It was totally rewritten in 2016. Surprisingly little unbiased information is available about buying, building, converting or using camper trailers, caravans and motor homes. This book, by engineer/writer Collyn Rivers, is an ......

Chrysler Engine Overhaul Manual

Author: John Haynes
Publisher: Haynes Manuals N. America, Incorporated
ISBN: 9781563921148
Size: 15.66 MB
Format: PDF, ePub, Docs
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Includes 273, 318, 340, 360, 361, 383, 400, 413, 426 and 440 cubic inch V8 and 3.9L V6 engines Diagnosis Overhaul Performance modifications Economy modifications

Jaguar Service Manual

Author: Jaguar Cars Ltd
Publisher: Bentley Publishers
ISBN: 9780837605685
Size: 15.96 MB
Format: PDF, Mobi
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The Jaguar Service Manual covers the following models: XK 120; XK 140; XK 150; XK 150'S'; Mk. VII; Mk. VIII; Mk. IX Models.

Engine Code Manual

Publisher: Delmar Pub
ISBN: 9780801988516
Size: 52.19 MB
Format: PDF, Mobi
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The complete manual for understanding engine codes, troubleshooting, basic maintenance and more.

Holden Snapshots

Author: Don Loffler
ISBN: 9781743053867
Size: 78.24 MB
Format: PDF, Docs
View: 4949
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When 'Holden Days' was released, Don Loffler had no idea that he would receive many new images from readers generally and, in particular, from the relatives and friends of those whose images appear in the book. In addition, he kept locating new images through his own research. 'Holden Snapshots' is the result of all this.