Download in defense of negativity attack ads in presidential campaigns studies in communication media and public opinion in pdf or read in defense of negativity attack ads in presidential campaigns studies in communication media and public opinion in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get in defense of negativity attack ads in presidential campaigns studies in communication media and public opinion in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



In Defense Of Negativity

Author: John G. Geer
Publisher: University of Chicago Press
ISBN: 9780226285009
Size: 39.34 MB
Format: PDF, ePub, Mobi
View: 714
Download and Read
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Gender Heteronormativity And The American Presidency

Author: Aidan Smith
Publisher: Routledge
ISBN: 1351798782
Size: 10.72 MB
Format: PDF, ePub
View: 241
Download and Read
Gender, Heteronormativity and the American Presidency places notions of gender at the center of its analysis of presidential campaign communications. Over the decades, an investment in gendered representations of would-be leaders has changed little, in spite of the second- and third-wave feminist movements. Modern candidates have worked vigorously to demonstrate "compensatory heterosexuality," an unquestionable normative identity that seeks to overcome challenges to their masculinity or femininity. The book draws from a wide range of archived media material, including televised films and advertisements, public debates and speeches, and candidate autobiographies. From the domestic ideals promoted by Eisenhower in the 1950s, right through to the explicit and divisive rhetoric associated with the Clinton/Trump race in 2016; intersectional content and discourse analysis reveals how each presidential candidate used his or her campaign to position themselves as a defender of traditional gender roles, and furthermore, how this investment in "appropriate" gender behaviour was made manifest in both international and domestic policy choices. This book represents a significant and timely contribution to the study of political communication. While communication during presidential elections is a well-established research field, Aidan Smith’s book is the first to apply a gendered lens over such an extended historical period and across the political spectrum.

Sourcebook For Political Communication Research

Author: Erik P. Bucy
Publisher: Routledge
ISBN: 1317709349
Size: 75.46 MB
Format: PDF, Mobi
View: 5573
Download and Read
The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook stems from recent innovations in political communication involving the use of advanced statistical techniques, innovative conceptual frameworks, the rise of digital media as both a means by which to disseminate and study political communication, and methods recently adapted from other disciplines, particularly psychology, sociology, and neuroscience. Chapters will have a social-scientific orientation and will explain new methodologies and measures applicable to questions regarding media, politics, and civic life. The Sourcebook covers the major analytical techniques used in political communication research, including surveys (both original data collections and secondary analyses), experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues.

Comparing Political Communication Across Time And Space

Author: M. Canel
Publisher: Springer
ISBN: 1137366478
Size: 60.79 MB
Format: PDF, ePub, Mobi
View: 3086
Download and Read
By using a wide diversity of theoretical and methodological approaches and by encompassing both cross-national and longitudinal analyses, this volume sheds new light on comparative political communication research, such as personalization, globalization, democratization, and the changing nature of journalism,

Controlling The Message

Author: Victoria A. Farrar-Myers
Publisher: NYU Press
ISBN: 1479886637
Size: 14.30 MB
Format: PDF, ePub
View: 2942
Download and Read
From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.

Pulp Politics

Author: Glenn W. Richardson
Publisher: Rowman & Littlefield
ISBN: 9780742501003
Size: 44.24 MB
Format: PDF, Kindle
View: 4034
Download and Read
Visit our website for sample chapters!

Degrees Of Democracy

Author: Stuart Neil Soroka
Publisher: Cambridge Univ Pr
ISBN: 9780521687898
Size: 78.91 MB
Format: PDF, Docs
View: 5700
Download and Read
This book develops and tests a "thermostatic" model of public opinion and policy, in which preferences for policy both drive and adjust to changes in policy. The representation of opinion in policy is central to democratic theory and everyday politics. So too is the extent to which public preferences are informed and responsive to changes in policy. The coexistence of both "public responsiveness" and "policy representation" is thus a defining characteristic of successful democratic governance, and the subject of this book. The authors examine both responsiveness and representation across a range of policy domains in the United States, the United Kingdom, and Canada. The story that emerges is one in which representative democratic government functions surprisingly well, though there are important differences in the details. Variations in public responsiveness and policy representation responsiveness are found to reflect the "salience" of the different domains and governing institutions - specifically, presidentialism (versus parliamentarism) and federalism (versus unitary government).