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In The Plex

Author: Steven Levy
Publisher: Simon and Schuster
ISBN: 1416596712
Size: 45.10 MB
Format: PDF, ePub
View: 6818
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Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

In The Plex

Author: Steven Levy
Publisher: Random House
ISBN:
Size: 44.35 MB
Format: PDF, Mobi
View: 607
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Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex

In The Plex

Author: Steven Levy
Publisher: Simon & Schuster
ISBN:
Size: 51.14 MB
Format: PDF
View: 1112
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Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex -------------------------------------- Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex

Das Digitale Debakel

Author: Andrew Keen
Publisher: DVA
ISBN: 3641137438
Size: 24.66 MB
Format: PDF, ePub
View: 7076
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Das Internet bringt den Menschen mehr Demokratie, wirtschaftlichen Wohlstand und kulturelle Vielfalt. Es ist ein Raum der Transparenz, Offenheit und Gleichberechtigung. Ein Erfolg auf der ganzen Linie. Wer das glaubt, sagt Silicon-Valley-Insider Andrew Keen, liegt völlig falsch. Nicht die Gesellschaft profitiert von einer „hypervernetzten“ Welt, sondern eine elitäre Gruppe junger weißer Männer. Was ihnen immer mehr Reichtum beschert, macht uns in vielerlei Hinsicht ärmer. Das Internet vernichtet Arbeitsplätze, unterbindet den Wettbewerb und befördert Intoleranz und Voyeurismus. Es ist kein Ort der Freiheit, sondern ein Überwachungsapparat, dem wir kosten- und bedenkenlos zuarbeiten. Kurzum: Das Internet ist ein wirtschaftliches, kulturelles und gesellschaftliches Debakel. Andrew Keen liefert eine scharfe, pointierte Analyse unserer vernetzten Welt und zeigt, was sich ändern muss, um ein endgültiges Scheitern des Internets zu verhindern.

Work Rules

Author: Laszlo Bock
Publisher: Vahlen
ISBN: 3800650940
Size: 80.17 MB
Format: PDF, Kindle
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Die Arbeitswelt ändert sich. Sind Sie bereit dafür? Warum Sie ausschließlich Leute einstellen sollten, die besser sind als Sie. Was Sie von Ihren besten und schwächsten Mitarbeitern lernen können. Warum Sie den Managern Macht entziehen sollten. Weshalb Sie Entwicklung nicht mit Leistungsmanagement verwechseln dürfen. Warum Sie unfair entlohnen sollten. „Google schreibt an unserer Kulturgeschichte. Work Rules zeigt mit verblüffender Offenheit, wie eines der innovativsten Biotope funktioniert. Auf Basis einer nicht hintergehbaren Mission präsentiert Laszlo Bock ein experimentelles und evidenzbasiertes People Management. Am Ende sehen wir einige unverrückbare Regeln, aber vor allem eine Fülle über die Eigenverantwortung des Einzelnen herausreichenden Gestaltungsmöglichkeiten. Hierauf kann und muss nun jeder selbst aufsetzen.“ Prof. Dr. Jürgen Weibler, Autor des Standardwerkes „Personalführung“ „Wer verbringen die meiste Zeit unseres Lebens am Arbeitsplatz. Es kann deshalb nicht richtig sein, wenn hier unsere Erfahrungen von Demotivation, Unfreundlichkeit und Menschenverachtung geprägt sind“, sagt Laszlo Bock. Damit beschreibt er den Kern seines Buches „Work Rules!“, ein fesselndes Manifest mit dem Potenzial, die Art und Weise, wie wir arbeiten, zu verändern. Google gehört zu den attraktivsten Arbeitgebern weltweit und erhält jährlich etwa zwei Millionen Bewerbungen für wenige Tausend offener Stellen. Was macht Google so attraktiv? Die Personalauswahl ist härter als an den Universitäten Harvard, Yale oder Princeton, und doch zieht das Unternehmen die talentiertesten Menschen an. Warum bekommen einige Mitarbeiter bestimmte Sozialleistungen, andere aber wiederum nicht? Warum verbringt das Unternehmen so viel Zeit mit der Einstellung eines Mitarbeiters? Und stimmt es, dass die Mitarbeiter mit 20 % ihrer Arbeitszeit tun können, was sie wollen? Work Rules! zeigt, wie eine Balance zwischen Kreativität und Struktur in Organisationen hergestellt werden kann, die zu nachweisbarem Erfolg führt – und zwar in der Lebensqualität der Mitarbeiter und den Marktanteilen des Unternehmens. Das Erfolgsgeheimnis von Google im Umgang mit seinen Mitarbeitern lässt sich kopieren – in großen wie in kleinen Organisationen, von einzelnen Mitarbeitern wie von Managern. Nicht in jeder Firma ist es möglich, Vergünstigungen wie kostenlose Mahlzeiten zu gewähren, aber buchstäblich jeder kann nachmachen, was Google ganz besonders auszeichnet. Laszlo Bock leitet das Personalressort bei Google, einschließlich aller Bereiche, die mit der Anwerbung, Entwicklung und Mitarbeiterbindung zu tun haben, von denen es weltweit über 50.000 an mehr als 70 Standorten gibt. Während seiner Zeit bei Google wurde das Unternehmen über 100 Mal zum herausragenden Arbeitgeber erklärt, darunter auch die Auszeichnung als „#1 Best Company to Work for“ in den USA, Argentinien, Australien, Brasilien, Kanada, Frankreich, Indien, Irland, Italien, Japan, Korea, Mexiko, den Niederlanden, Polen, Russland, der Schweiz und Großbritannien. 2010 wurde er vom Magazin Human Resource Executive als „Human Resources Executive of the Year“ ausgezeichnet. 2014 gelangte Laszlo als einziger HR-Executive auf der Liste der „zehn einflussreichsten Menschen im Bereich HR“ des Jahrzehnts.

Google

Author: Audrey Deangelis
Publisher: Essential Library
ISBN: 1532159722
Size: 41.97 MB
Format: PDF, Kindle
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Google studies how Sergey Brin and Larry Page, working out of a garage, created the world's most popular and powerful search engine that later grew into a multifaceted technology juggernaut. Features include a glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.

Algorithmuskulturen

Author: Robert Seyfert
Publisher: transcript Verlag
ISBN: 3839438004
Size: 50.97 MB
Format: PDF, Kindle
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Hochfrequenzhandel, Google-Ranking, Filterbubble - nur drei aktuelle Beispiele der Wirkmacht von Algorithmen. Der Band versammelt Beiträge, die sich mit dem historischen Auftauchen und der mittlerweile allgegenwärtigen Verbreitung von Algorithmen in verschiedenen Bereichen des sozialen Lebens beschäftigen. Sie nehmen die Wechselbeziehungen algorithmischer und nicht-algorithmischer Akteure und deren Bedeutungen für unseren Alltag und unsere Sozialbeziehungen in den Blick und gehen den Mechanismen nach, mit denen Algorithmen - selbst Produkte eines spezifischen Weltzugangs - die Wirklichkeit rahmen, während sie zugleich die Art und Weise organisieren, wie Menschen über Gesellschaft denken. Die Beiträge beinhalten Fallstudien zu Sozialen Medien, Werbung und Bewertung, aber auch zu mobilen Sicherheitsinfrastrukturen wie z.B. Drohnen.

Die Berichterstattung Ber Google In Den Deutschen Medien Im Zeitverlauf

Author: Jonas Trautner
Publisher: GRIN Verlag
ISBN: 3668087997
Size: 46.79 MB
Format: PDF, ePub, Mobi
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Magisterarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 2,0, Johannes Gutenberg-Universität Mainz (Institut für Publizistik), Sprache: Deutsch, Abstract: In den vergangenen 15 Jahren hat sich Google von einer minimalistisch designten Suchmaschine zu einem der technologisch innovativsten, wirtschaftlich stärksten und gesellschaftlich einflussreichsten Unternehmen der Welt entwickelt. Der Aufstieg von Google betrifft dabei auch die traditionellen Medien und den Journalismus, denn die Google-Suchmaschine ist für sie gleichermaßen Rechercheinstrument und Rezipientenvermittler. Außerdem wird Google teilweise auch die Rolle eines neuen Gatekeepers im Internet zugeschrieben, und auf dem Onlinewerbemarkt tritt das Unternehmen in Konkurrenz zu anderen Angeboten, die sich über Anzeigen finanzieren. Aufgrund dieses Verhältnisses zu den traditionellen Medien erscheint es interessant, wie Google in der Berichterstattung darstellt wird und wie sich diese Darstellung im Laufe der Zeit verändert hat. Für die deutschen Medien haben sich die zahlreichen Aktivitäten von Google in den vergangenen Jahren zu einem Dauerthema in der Berichterstattung entwickelt.

Trillion Dollar Economists

Author: Robert Litan
Publisher: John Wiley & Sons
ISBN: 111878183X
Size: 54.10 MB
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A detailed look at how economists shaped the world, and how thelegacy continues Trillion Dollar Economists explores the prize-winningideas that have shaped business decisions, business models, andgovernment policies, expanding the popular idea of the economist'srole from one of forecaster to one of innovator. Written by theformer Director of Economic Research at Bloomberg Government, theKauffman Foundation and the Brookings Institution, this bookdescribes the ways in which economists have helped shape the world– in some cases, dramatically enough to be recognized with aNobel Prize or Clark Medal. Detailed discussion of how economiststhink about the world and the pace of future innovation leads to anexamination of the role, importance, and limits of the market, andeconomists' contributions to business and policy in the past,present, and future. Few economists actually forecast the economy's performance.Instead, the bulk of the profession is concerned with how marketswork, and how they can be made more efficient and productive togenerate the things people want to buy for a better life. Full ofinterviews with leading economists and industry leaders,Trillion Dollar Economists showcases the innovations thathave built modern business and policy. Readers will: Review the basics of economics and the innovation ofeconomists, including market failures and the macro-microdistinction Discover the true power of economic ideas when used directly inbusiness, as exemplified by Priceline and Google Learn how economists contributed to policy platforms intransportation, energy, telecommunication, and more Explore the future of economics in business applications, andthe policy ideas, challenges, and implications Economists have helped firms launch new businesses, establishednew ways of making money, and shaped government policy to createnew opportunities and a new landscape on which businesses compete.Trillion Dollar Economists provides a comprehensiveexploration of these contributions, and a detailed look atinnovation to come.

Digital Wars

Author: Charles Arthur
Publisher: Kogan Page Publishers
ISBN: 0749464143
Size: 27.99 MB
Format: PDF, ePub, Docs
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- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.