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India On The Western Screen

Author: Ananda Mitra
Publisher: SAGE Publishing India
ISBN: 9351509761
Size: 23.30 MB
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An insightful analysis and impact assessment of the ways in which India is portrayed on different screens in the west This book examines the nuances of multiple images—cinema, TV, computer, and smartphones—that feed into the making of a new Indian narrative and showcase an India that is very different from the unilinear notion that used to exist a few decades ago. It elaborates on the critical role of the impressions formed in redefining how the Indian diaspora is imagined and received in the West, which in turn impacts everyday experiences of Indians living there. Building on his earlier book India through the Western Lens: Creating National Images in Film (SAGE 1999), which focused primarily on films, Mitra expands his latest study to new media. Effectively, the book highlights the West’s perception of India based on what is being projected through visual media.

Avengers Assemble

Author: Terence McSweeney
Publisher: Columbia University Press
ISBN: 0231851227
Size: 38.85 MB
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We are living in the age of the superhero and we cannot deny it. Avengers Assemble! is a vibrant and theoretically informed interrogation of one of the defining and most financially successful film franchises of the new millennium. In the first single-authored monograph on the topic of the Marvel cinematic universe, Terence McSweeney asks, "Why has the superhero genre reemerged so emphatically in recent years?" In an age where people have stopped going to the cinema as frequently as they used to, they returned to it in droves for the superhero film. What is it about these films that has resonated with audiences all around the globe? Are they just disposable pop culture artifacts or might they have something interesting to say about the fears and anxieties of the world we live in today? Beginning with Iron Man in 2008, this study provocatively explores both the cinematic and the televisual branches of the series across ten dynamic and original chapters from a diverse range of critical perspectives which analyse their status as an embodiment of the changing industrial practices of the blockbuster film and their symbolic potency as affective cultural artifacts that are profoundly immersed in the turbulent political climate of their era.

Filming Horror

Author: Meraj Ahmed Mubarki
Publisher: SAGE Publications India
ISBN: 9351508730
Size: 13.60 MB
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First book to study the horror genre of Hindi cinema in all its forms and expressions Filming Horror: Hindi Cinema, Ghosts and Ideologies bridges the gap that currently exists in the field of genre studies in Hindi cinema. Analyzing more than 80 horror films from Mahal (1949) to Ragini MMS 2 (2014), the book uncovers narrative strategies, frames unique approaches of investigation, and reviews the revolutions taking place within this genre. The book argues that Hindi horror cinema, which lies at the intersection of myths, ideology and dominant socio-religious thoughts, reveals three major strands of narrative constructs, each corresponding to the way the nation has been imagined at different times in post-colonial India. Moving beyond establishing the theoretical framework of horror cinema, the book intends to demonstrate how this genre, along with its subsets, provides us with the means to contemplate the nation and its representation.

India S Film Society Movement

Author: V. K. Cherian
Publisher: SAGE Publications India
ISBN: 9385985620
Size: 32.39 MB
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First comprehensive account of the seven-decade long journey of the Film Society Movement in India, and how it helped Indian cinema come into its own. Till 1950s, 80 % of the films screened in India were from Hollywood. Today, only 10 % films shown in India are of foreign origin. One of the main factors that aided in bringing about this massive transformation was the formation of Film Societies in India. They soon became a catalyst to a new film culture, impacting quality of Indian films, both in technology and content. This book studies this historic Film Society movement, from its origin, to the crisis of its identity in the 80s and 90s to its revival in 2000s. It not only narrates the history, the heroes, the institutions, crises, technological changes and the transformation of the Film Society Movement but also debates on the future of this movement.

India Through The Western Lens

Author: Ananda Mitra
Publisher: SAGE Publications Pvt. Limited
ISBN: 9780761992691
Size: 63.27 MB
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This book investigates the representation of Indians in Western films and locates this analysis within the context of the larger issue how Indian immigrants are viewed in the West today. Covering a large spectrum of films across several decades, the book conducts its critique by identifying and analyzing those narratives and textual strategies used to propagate an image of Indians that are common to these films. The book combines a critical-cultural perspective with political and social considerations to show how films can play a critical role in shaping public attitudes.

Indian Media

Author: Adrian Athique
Publisher: Polity
ISBN: 0745653332
Size: 60.95 MB
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The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision-makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows. Taking an innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate amongst students, academics and other researchers.

Return On Engagement

Author: Tim Frick
Publisher: CRC Press
ISBN: 113501292X
Size: 24.95 MB
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In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

Media Worlds

Author: Faye D. Ginsburg
Publisher: Univ of California Press
ISBN: 0520928164
Size: 79.99 MB
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This groundbreaking volume showcases the exciting work emerging from the ethnography of media, a burgeoning new area in anthropology that expands both social theory and ethnographic fieldwork to examine the way media—film, television, video—are used in societies around the globe, often in places that have been off the map of conventional media studies. The contributors, key figures in this new field, cover topics ranging from indigenous media projects around the world to the unexpected effects of state control of media to the local impact of film and television as they travel transnationally. Their essays, mostly new work produced for this volume, bring provocative new theoretical perspectives grounded in cross-cultural ethnographic realities to the study of media.

Alien Technology

Author: Ananda Mitra
Publisher: SAGE Publications India
ISBN: 8132106202
Size: 29.27 MB
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Alien Technology explores the consequences of technological alienation on individuals and communities in the modern times. The world is already witnessing situations in which those who are alienated from technologies are at the mercy of those who are “in the know”. This may even lead to the creation of a new kind of class system based on technology literacy. This book explores complex technologies, presents ways of identifying the levels of alienation, and suggests remedies for overcoming the alienation and becoming better and empowered users of technology. Replete with examples and written in lucid language, its humorous, tongue-in-cheek style will engage the reader.