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Intellectual Property

Author: Gordon V. Smith
Publisher: John Wiley & Sons
ISBN: 0471669938
Size: 13.75 MB
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Companies are increasingly looking to their intellectual property(patents, trademarks, formulas, copyrights, brand names,distributions systems, etc.) as a profit center. As they try toextract more value from their holdings, some of which have beenleft dormant for years, many are looking beyond their own coreproducts to partnerships with outside industries. Now it its third edition, Intellectual Property: Licensing andJoint Venture Strategies provides the most up-to-date practicaltools for evaluating the investment aspects of licensing and jointventure decisions, and discusses the legal, tax, and accountingpractices and procedures related to such arrangements.

Intellectual Property

Author: Russell L. Parr
Publisher: John Wiley & Sons
ISBN: 1119339766
Size: 75.18 MB
Format: PDF, ePub, Mobi
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A comprehensive reference for valuation of intangible assets Intellectual Property, Valuation, Exploitation, and Infringement Damages provides in-depth, up-to-date guidance about the valuation of intangible assets. Covering patents, trademarks, copyrights, trade secrets, and more, this book describes the standards, best practices, and case law relating to valuation, licensing, and infringement damages. Intellectual property strategies are examined from a business economic standpoint, and analytical models are provided to streamline the calculation of valuations, licensing royalty rates, and fair equity splits in joint venture arrangements. Designed to ease the task of attaching monetary value to intangible assets, this invaluable reference includes extensive practical guidance including sample royalty rate information, diffusion sales forecasting models, detailed treatment of investment rate of return, and the valuation of early-stage technology. Intellectual property is rapidly becoming a major profit center for an increasing number of companies, who may invest billions of dollars in development of an irreplaceable asset. This book provides an authoritative reference for exploiting this property to its fullest extent, and quantifying its actual economic value. Now that intangible assets are becoming the cornerstones of corporations, applying a logical, analytical approach to valuation has become more important than ever. Intellectual Property, Valuation, Exploitation, and Infringement Damages provides expert guidance for each stage of the asset's life cycle, with recommended procedures and strategies grounded in case law and real-world practice.

Author:
Publisher:
ISBN: 1119356210
Size: 65.10 MB
Format: PDF, Mobi
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Valuation Of Intellectual Property And Intangible Assets 2004 Cumulative Supplement

Author: Gordon V. Smith
Publisher: Wiley
ISBN: 9780471464693
Size: 17.40 MB
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The 2004 Cumulative Supplement includes a new chapter entitled New Challenges for the Expert Witness. The chapter provides a discussion of the important Daubert and Kumho cases heard in the U.S. Supreme Court. Expert witnesses in the fields of valuation and economics may well be faced with challenges to the admissibility of their testimony, based on how well it measures up to the application of the "scientific method." Professionals will benefit from the juxtaposition of the Daubert principles and the traditional methods for developing valuation and damages opinions.

Trademark Valuation

Author: Gordon V. Smith
Publisher: John Wiley & Sons
ISBN: 9780471141129
Size: 72.86 MB
Format: PDF, Kindle
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Trademarks are among the most intangible of assets, yet they can have enormous value for an enterprise. The pink color of Owens-Corning insulation, McDonald's golden arches, the unique shape of the classic Coke bottle, these words, symbols, and colors embody the goodwill of the companies and institutions they represent. Potent cultural icons, trademarks are associated with quality, security, and even a sense of belonging in the minds of consumers. But how, exactly, do you determine the value of your trademark? How do you know if you are getting the best return on investment from your trademark? And what are the potential advantages and disadvantages of licensing your trademark, or even selling it outright? The first guide devoted exclusively to an increasingly important area of intellectual property, Trademark Valuation provides answers to these and all your questions about how to value your trademark and to develop strategies for exploiting its full potential. Gordon V. Smith, a consultant with more than three decades of experience advising clients on the value of their intellectual property, dispels common myths and misconceptions about trademarks and replaces them with logical, down-to-earth, practical guidance. Employing his unique talent for translating complex legal and financial concepts into plain English, he acquaints you with all the key legal and financial concepts, terms, principles, and practices, and guides you step-by-step through the entire valuation process. And, perhaps most importantly, he shows you how to use the information derived from your valuation to develop surefire strategies for getting the most out of your trademark. With the help of dozens of case studies, Smith places the subject of trademark management in a contemporary, real-world context. He examines the role of crucial factors such as trademark longevity and offers guidelines for analyzing current and future market trends. He explores the implications of the emerging world marketplace. And he considers various worst-case scenarios, including infringement and piracy, bankruptcy, acts of consumer terrorism, and other potential crises that can have a disastrous effect on the value of a trademark. Trademark Valuation is required reading for valuation experts, trademark specialists, and licensing executives, as well as the accountants and attorneys who work with them. It is also a valuable reference for advertising executives, business appraisers, and institutional investors. "They can be nostalgic reminders of times past, examples of outstanding graphic design, or the symbols of powerful institutions that influence our lives. As pleasant as it might be to contemplate their nostalgic or artistic aspects . . . trademarks are business assets and must be viewed primarily in the context of commercial enterprise. Their task is to contribute to the profitability of the parent enterprise. Commerce is driven by return-on-investment principles, and trademarks are not exempted from that requirement. Even trademarks that are associated with nonprofit, governmental, or institutional organizations are used for a purpose and promoted with an objective in mind. They must be judged by how well they meet those objectives." - Gordon V. Smith Written by an expert with thirty-five years of experience in the field, this is the first and only guide devoted exclusively to this vital area of intellectual property. Trademark Valuation includes: * Methods to determine the real value of your trademark and exploit its full potential * Dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations * Complex legal and financial concepts, terms, principles, and practices translated into plain English * Discussions of GATT, NAFTA, emerging markets, piracy, and other international trademark considerations * An appendix with valuable benchmarking information on the roles trademarks play in the financial life of many diverse industries

Technology Licensing

Author: Russell L. Parr
Publisher: Wiley-Interscience
ISBN:
Size: 54.38 MB
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Find out how today's top technology-based companies get the greatest return on their intellectual property, and how you can too. A total hands-on guide to cutting-edge technology licensing strategies Russell Parr and Patrick Sullivan, along with a team of distinguished experts working at the frontlines of technology licensing, reveal how today's top technology-based companies are maximizing the value of and return on their intellectual property. They also offer hands-on advice and guidance on how you can do the same in your company. With the help of numerous real-life case studies that demonstrate licensing strategies now used at DuPont, Xerox, Kodak, AlliedSignal, Hewlett-Packard, Dow Chemical, and other industry leaders, they tell you everything you need to know to: Determine where technology licensing best fits in your company's overall business strategies Establish a successful licensing program tailored to your company's vision and goals Create and successfully manage a technology portfolio Quickly and easily calculate royalty rates Put the lessons learned at top technology-based companies to work in your company "Technology licensing strategies are now key instruments for accomplishing the corporate visions set forth by future-thinking companies. Look at any corporate mission statement and you will find the seeds of a strategy-based technology licensing program." —Russell Parr and Patrick Sullivan In today's volatile, hypercompetitive global marketplace, cooperation and the sharing of intellectual property are keys to success. Of course, one of the most valuable forms of intellectual property is technology. More often than not, innovation and increased market penetration are the direct result of combining technologies from a variety of sources. Consequently, many companies have begun to devote more and more of their strategic efforts to discovering the best ways to manage technology so as to maximize value and return. For instance, AT&T has set up an independent business group to manage its intellectual property as a separate profit center, while other companies continue to run licensing through their legal and R&D departments. Which approach makes the most sense for your company, and why? Get the answers to these questions and many others in Technology Licensing. In this valuable book, Russell Parr and Patrick Sullivan, along with a distinguished team of contributing experts, reveal the licensing strategies now being used at DuPont, Xerox, Hewlett-Packard, Dow Chemical, Kodak, and other top multinational corporations. They also provide practical prescriptions for determining where technology licensing belongs on your organizational chart and for establishing a successful licensing program tailored to your company's vision and goals. Taking a practical hands-on approach to technology licensing, they tell you what you need to know about: Creating and managing technology portfolios Types of licenses—with a detailed analysis of the strengths and weaknesses of each in various business contexts Successful licensing strategies now used at top technology-based companies Royalty rate determination methods And more Drawing upon the expertise of those on the frontlines of technology licensing, Technology Licensing tells you how today's top technology-based firms maximize the value of their intellectual property and how your company can too.

Royalty Rates For Licensing Intellectual Property

Author: Russell Parr
Publisher: John Wiley & Sons
ISBN: 1118429044
Size: 74.63 MB
Format: PDF
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Royalty Rates for Licensing Intellectual Property includes critical information on financial theory, rules of thumb, industry guidelines, litigation based royalty rates, and tables of actual rates from real deals for different industries.

Licensing Intellectual Property In The Information Age

Author: Kenneth L. Port
Publisher:
ISBN: 9780890898901
Size: 25.99 MB
Format: PDF, ePub, Mobi
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In addition to adding Jay Dratler, one of America?s leading authorities on licensing intellectual property, and Barbara Wrigley, a practitioner with many years experience in the field, to the list of co-authors, the Second Edition of Intellectual Property Licensing in the Information Age (formerly Licensing Intellectual Property in the Digital Age) has been largely redone. Keeping the same basic structure, each chapter has been updated with the most current developments in licensing law. Chapter 2 now works as a much more efficient introduction to intellectual property. Additionally, with the inclusion of the Uniform Electronic Transactions Act in Chapter 8 and an entirely new chapter on Biotechnology, the book is now the most up-to-date and authoritative textbook available.The book emphasizes application in actual situations, with chapters designed to simulate the work flow a lawyer is likely to face in the negotiation, formation, and enforcement of an intellectual property license. A teacher?s manual will be available.

Licensing Intellectual Property

Author: John W. Schlicher
Publisher: Wiley
ISBN:
Size: 80.46 MB
Format: PDF, ePub, Docs
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"This new legal environment has expanded the range of licensing options. Due to these changes, lawyers and business professionals operating within the confines of the old law are missing valuable opportunities. . . . How does one go about understanding and profiting from this new situation? The most direct approach is to learn and apply the concepts and methods that lead to the legal changes. The new methods do not treat law and business behavior as separate subjects. These methods integrate issues of law and business organization. That is the approach of this book." —John W. Schlicher.