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Intermediate Algebra

Author: Jay Lehmann
Publisher: Pearson Higher Ed
ISBN: 0321923464
Size: 38.86 MB
Format: PDF, ePub
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Using authentic data to make math meaningful to students, Jay Lehmann’s algebra series uses a curve-fitting approach to model compelling, real-world situations, while answering the perennial question “But what is this good for?” Beginning with interesting data sets, students are asked to find models and derive equations to fit a scenario, helping them to understand functions graphically, numerically, and symbolically. Updated exercises, labs, and graphs deepen students’ understanding of core concepts and keeps them motivated to learn. This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

The Advertising Handbook

Author: Helen Powell
Publisher: Routledge
ISBN: 1317192273
Size: 42.64 MB
Format: PDF, ePub
View: 5313
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The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

Joining A Community Of Readers

Author: Roberta Alexander
Publisher: Cengage Learning
ISBN: 128554594X
Size: 14.33 MB
Format: PDF, ePub, Mobi
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A contemporary thematic reader, JOINING A COMMUNITY OF READERS offers a holistic approach to developing reading skills and building schema. It maintains a constant focus on key skills while providing ample practice with shorter and longer readings. The real-life context for skill instruction engages students as they are able to stay with a single theme throughout each instructive unit. The authors' PRO reading strategy (Prepare to Read, Read Actively and Reflect, and Organize to Learn) places an emphasis on pre-reading, active reading, and post-reading activities throughout the text and gets students applying the skills in the context of the reading process. Significant attention is given to vocabulary skills and finding the main idea and support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Beginning Algebra

Author: Molly O'Neill
Publisher: McGraw-Hill Education
ISBN: 9781259610257
Size: 68.94 MB
Format: PDF, Mobi
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The Miller/O'Neill/Hyde author team continues to offer an enlightened approach grounded in the fundamentals of classroom experience in Beginning Algebra 4e. The text reflects the compassion and insight of its experienced author team with features developed to address the specific needs of developmental level students. Throughout the text, the authors communicate to students the very points their instructors are likely to make during lecture, and this helps to reinforce the concepts and provide instruction that leads students to mastery and success. Also included are Problem Recognition Exercises, designed to help students recognize which solution strategies are most appropriate for a given exercise. These types of exercises, along with the number of practice problems and group activities available, permit instructors to choose from a wealth of problems, allowing ample opportunity for students to practice what they learn in lecture to hone their skills. In this way, the book perfectly complements any learning platform, whether traditional lecture or distance-learning; its instruction is so reflective of what comes from lecture, that students will feel as comfortable outside of class as they do inside class with their instructor.

Wetland Ecosystems

Author: William J. Mitsch
Publisher: John Wiley & Sons
ISBN: 047028630X
Size: 62.84 MB
Format: PDF, Mobi
View: 7493
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Responding to the growing importance of, and interest in, wetland ecosystems, here is a complete introduction to wetland ecosystem types and modeling. Drawn from Bill Mitsch's encyclopedic Wetlands, this text provides a basic introduction to ecosystems, wetland ecosystems, and systems ecology and modeling. Revising original chapters and adding new content to include the latest research finding and regulatory requirements, the book presents in-depth coverage of the seven dominant wetland ecosystem types found worldwide. With foundational information on every aspect of wetland ecosystems, this is an ideal supplemental text for advanced courses as well as introductory ecology courses.

Intermediate Algebra

Author: Jay Lehmann
Publisher: Pearson
ISBN: 9780134781464
Size: 56.28 MB
Format: PDF, ePub
View: 3308
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NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Books a la Carte editions that include MyLab(tm) or Mastering(tm), several versions may exist for each title--including customized versions for individual schools--and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in Intermediate Algebra. Modeling authentic data through curve-fitting gives students new meaning to the math Seeking the answer to students' perennial question "But what is this good for?" the Lehmann Algebra Series uses authentic, real-life data sets to find models and derive equations that fit the scenario. The curve-fitting approach teaches the mathematical concepts within the context of data, getting students engaged from the start and building conceptual understanding. Updates in this revision keep the data sets authentic and current, and provide even more resources for students to practice, review, and explore the concepts. Also available with MyLab Math By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Math, search for: 0134776089 / 9780134776088 Intermediate Algebra: Functions and Authentic Applications, Books a la Carte Edition Plus MyMathLab -- Access Card Package, 6/e Package consists of: 0134781465 / 9780134781464 Intermediate Algebra: Functions and Authentic Applications, Books a la Carte Edition, 6/e 0134807197 / 9780134807195 MyMathLab with Pearson eText -- Standalone Access Card -- for Intermediate Algebra: Functions and Authentic Applications, 6/e

Interpersonal Communication

Author: Carrie Cropley Hutchinson
Publisher: Createspace Independent Pub
ISBN: 9781450586702
Size: 77.96 MB
Format: PDF, ePub
View: 4258
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This text is an introduction to theories and research in interpersonal communication.

Mathematics A Discrete Introduction

Author: Edward Scheinerman
Publisher: Cengage Learning
ISBN: 0840049420
Size: 18.70 MB
Format: PDF, ePub
View: 2792
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MATHEMATICS: A DISCRETE INTRODUCTION teaches students the fundamental concepts in discrete mathematics and proof-writing skills. With its clear presentation, the text shows students how to present cases logically beyond this course. All of the material is directly applicable to computer science and engineering, but it is presented from a mathematician’s perspective. Students will learn that discrete mathematics is very useful, especially those whose interests lie in computer science and engineering, as well as those who plan to study probability, statistics, operations research, and other areas of applied mathematics. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Pathways To Introductory Statistics

Author: Jay Lehmann
Publisher: Pearson
ISBN: 0134171187
Size: 59.51 MB
Format: PDF, ePub, Docs
View: 1480
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For a one-semester alternative to the traditional two-semester developmental algebra sequence that prepares students specifically for an Introductory Statistics course. Looking for a new path in algebra? Using authentic data to make math meaningful to students, Jay Lehmann’s A Pathway to Introductory Statistics provides a one-semester alternate path through developmental algebra to accelerate and prepare non-STEM students for introductory statistics. For many students’ majors, the most fitting college-level math course is statistics. Tailoring their developmental sequence–in both content and approach–to prepare students for this course of study can only improve their success. Infused with highly relevant data sets throughout, Lehmann presents students with both an introduction to descriptive statistics and the requisite algebra topics needed for a statistics course, while demonstrating the close link between the two subjects. This text equips students to reason statistically as they discover the skills and concepts they’ll need for statistics. Note: You are purchasing a standalone product; MyMathLab does not come packaged with this content. Students, if interested in purchasing this title with MyMathLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase boththe physical text and MyMathLab, search for: 0134310039 / 9780134310039 Pathway to Introductory Statistics, A, Access Card Package Package consists of: 0134107179 / 9780134107172 Pathway to Introductory Statistics, A 0321431308 / 9780321431301 MyMathLab -- Glue-in Access Card 0321654064 / 9780321654069 MyMathLab Inside Star Sticker