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International Marketing Rle International Business

Author: Simon Majaro
Publisher: Routledge
ISBN: 1135133654
Size: 51.54 MB
Format: PDF, ePub, Docs
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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.

International Marketing

Author: Simon Majaro
Publisher: Routledge
ISBN: 0415643368
Size: 17.33 MB
Format: PDF, Docs
View: 4876
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Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: 'How far can it be standardised internationally or in a research-based cluster of countries?' Research, planning and organisation problems receive particular attention. A whole chapter is devoted to 'Creativity and Innovation' on a global scale.

International Marketing Rle International Business

Author: Colin Gilligan
Publisher: Routledge
ISBN: 1135133867
Size: 12.50 MB
Format: PDF, ePub
View: 4855
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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Perspectives On International Marketing Re Issued Rle International Business

Author: Stanley Paliwoda
Publisher: Routledge
ISBN: 1135126666
Size: 51.50 MB
Format: PDF, Docs
View: 6721
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Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Transnational Corporations And Uneven Development Rle International Business

Author: Rhys Jenkins
Publisher: Routledge
ISBN: 1135133026
Size: 80.77 MB
Format: PDF
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Is the transnational coporation (TNC) an engine of growth capable of eliminating international economic inequalities or a major obstacle to development through a massive drain of surplus to advanced countries? This book presents five different perspectives on the role of TNCs: Neo-Classical Global Reach Neo-Imperialist Neo-Fundamentalist Internationalization of capital The author looks at their effect on local labour and capital, and considers the future prospects for TNC involvement in the Third World. The book provides an excellent comparative analysis of TNCs and will appeal to students in development studies and international economics.

Managing The Global Firm Rle International Business

Author: Christopher A Bartlett
Publisher: Routledge
ISBN: 113513491X
Size: 77.32 MB
Format: PDF, ePub, Mobi
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This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.

Marketing Tourism Places

Author: Gregory Ashworth
Publisher: Routledge
ISBN: 0415814685
Size: 69.67 MB
Format: PDF
View: 4987
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Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context. A follow up to Marketing in the Tourism Industry, also edited by Gregory Ashworth and Brian Goodall, this book will be of particular interest to students of marketing and geography, and to students on tourism courses, as well as to professionals in the industry.

International Marketing

Author: Colin Gilligan
Publisher: Routledge
ISBN: 0415641136
Size: 50.11 MB
Format: PDF, ePub
View: 2861
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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

International Business Handbook Rle International Business

Author: V H Kirpalani
Publisher: Routledge
ISBN: 1135127220
Size: 20.38 MB
Format: PDF, Mobi
View: 924
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The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.