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Is It Worth Dying For

Author: Robert S. Eliot
Publisher: Bantam
ISBN: 9780307874429
Size: 40.63 MB
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A groundbreaking examination of stress and its effects on health and disease Cardiologist Robert S. Eliot identifies “hot reactors”—apparently healthy people who overreact to such common occurrences as losing a tennis game or missing a train. If you are a “hot reactor,” you may be responding to stress with an all-out physical effort that is taking a heavy toll on your health . . . without your even being aware of it. Based on more than twenty years of research with thousands of patients, Is it Worth Dying For? takes stress management out of pop psychology and puts it into mainstream medicine. Dr. Eliot identifies the ways in which stress affects the heart, the blood vessels, and the body and gives us new, objective ways of detecting stress before any damage is done. He offers a complete program for recognizing, reducing, and reversing the hidden effects of stress in your life—to make stress work for you, not against you. You’ll learn: • How to take your own “stress temperature” (the results may surprise you) • Whether you are a “hot” or “cold” reactor • How to relieve work-related stress • How to reduce your dependency on alcohol, drugs, and tobacco • How to keep your sense of control and self-mastery in practically any situation • Plus a complete stress-reducing nutrition plan; relaxation therapy techniques; and a twenty-minute-per day, three-day-per-week aerobic fitness program to strengthen your heart

The Next Step In Database Marketing Consumer Guided Marketing

Author: Dick Shaver
Publisher: John Wiley & Sons
ISBN: 9780471133599
Size: 67.15 MB
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Praise for The Next Step in Database Marketing "This book should be required reading for every direct marketer!" —Karen Quinn, Vice President, Marketing Education and Training American Express "Something new in relationship marketing. A truly important subject—a vital subject—treated with force and common sense. Shaver has never pulled his punches and he certainly doesn't here. Dick gets to the heart of the matter—a 'segment of one.' He's specific about how this can be done, what it means in dollars and cents and . . . its potential impact on the privacy issue. If nothing else, this book will make you think long and hard about what you're doing now and why." —Richard L. Montesi, President Direct Marketing Educational Foundation "I've read all the books about our business. This one finally provides a real solution to the two biggest problems in our field: invasions of privacy and protection of the environment. That's why it's a must for everyone in marketing and sales." —Bob Hemmings, Cofounder Smith-Hemmings "This book will help marketers broaden their focus beyond database segmentation techniques, regression analysis and modeling to . . . the real heart of the matter: What do consumers want, anyway?" —Beth Smith, Cofounder, Smith Browning Instructor, DMA's Basic Institute of Direct Marketing "After reading this book I recognize it truly is the next step in database marketing for two reasons: not only does it produce unheard of response levels, it also creates an emotional bonding between individuals in the seller's company and each of their customers." —Brent J. Bissell, Senior Vice President and General Manager Colle and McVoy Direct Marketing The Next Step in Database Marketing Consumer Guided Marketing(r) First, there was direct mail. Then came the database marketing revolution. Now comes Consumer Guided Marketing(r)—a new kind of marketing that combines the personal approach of direct mail with the processing power of the modern marketing database to create one-to-one marketing that is far more personal, and consequently much more powerful, than any type of marketing that has preceded it. Solving the privacy problem inherent in the use of third-party databases by involving each customer as an equal partner and co-participant from the very beginning of the marketing process itself, Consumer Guided Marketing predetermines whether a potential buyer is actually interested in the seller's product before the mailing decision is made. The results? Mailing costs drop to all-time lows, response rates rise to all-time highs, and customer loyalty reaches levels never thought possible. Written by direct mail expert Dick Shaver, this practical resource contains all of the information you need to understand and implement this dynamic new database marketing method. Going beyond the one-shot sell, The Next Step in Database Marketing shows you how to establish and develop an ongoing "Mailing Dialogue" with your customer that maximizes sales both now and in the future. With real-life examples from such well known companies as American Express, General Electric, Marion Merrell Dow, MCI, Reader's Digest and many others, this book takes you, step by step, through every element involved in creating consumer-specific mail: The Envelope: how to optimize opening rates during the daily mailsort by creating expectations based on reader eyeflow, how different people react to various kinds of envelope copy, etc. The Letter: how to transform envelope expectations into desire and response using every element that makes up the letter—including the salutation, format, length, paragraph structure, signature, and copy style—and how to move from general benefits copy to the consumer-specific copy each individual customer cares most about. Putting It All Together: advance planning to create your total mailing package, how to move from "promotions to list segments" to a new consumer-specific, personal Mailing Dialogue with each customer to forge longer and more satisfying buyer-seller relationships. Whether you are a marketing manager, media analyst, or copywriter, you can lead the way to peak response rates and higher lifecycle profits tomorrow—by taking The Next Step in Database Marketing today.

The Potbelly Syndrome

Author: Russell Farris
Publisher: Basic Health Publications, Inc.
ISBN: 9781591200581
Size: 37.85 MB
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Potbelly Syndrome is a Basic Health Books publication.

Practical Stress Management

Author: John A. Romas
Publisher: Academic Press
ISBN: 0128112964
Size: 80.71 MB
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Practical Stress Management: A Comprehensive Workbook, Seventh Edition, is a focused, personal, worksheet-based text that combines theory and principles with hands-on exercises to help readers manage the negative impact of stress in life. As a practical tool for recognizing and preventing stress, the action-oriented approach enables the student to make personal change through self-reflection and behavior change techniques. This approach allows the book to be used as a text in a course or as a self-study/reference book. In this edition, the authors cover financial stress and expand their section on sleep. The book is accompanied by online MP3 files of guided relaxation techniques and downloadable worksheets. In addition, worksheets and thoughts for reflection boxes help users determine their own level of stress and apply effective stress management techniques. Completely revised, including updated stress management techniques and references, along with further readings in each chapter Updated websites accompany each chapter Includes ten new worksheets, along with an updating of remaining worksheets Contains 'thoughts for reflection' boxes that highlight meditation techniques throughout the world


Author: Clarke M. Ivanich
Publisher: Nova Science Pub Incorporated
ISBN: 9781590333112
Size: 16.30 MB
Format: PDF
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Stress seems to be an affliction common to almost everyone living in the 21st century except perhaps a few inhabitants of some far-off islands untouched by modern society. But what is it? And more importantly, what is there we can do about it? Some research says we need it but this seems hard to believe. Other research, no less believable, says we don't need it but we can manage it. About the only thing about stress that seems certain is that there is a lot of it around and that the less of it that lands on a person the better. This book gathers new and important citations from both the journal and the book literature and provides access through author, subject and title indexes.


Author: Air University (U.S.). Library. Bibliography Branch
Size: 43.42 MB
Format: PDF, Mobi
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