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Keith S Radio Station

Author: John Allen Hendricks
Publisher: CRC Press
ISBN: 1136027866
Size: 71.26 MB
Format: PDF, Mobi
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Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

The Radio Station

Author: John Allen Hendricks
Publisher: Taylor & Francis
ISBN: 1351816322
Size: 73.41 MB
Format: PDF, ePub
View: 4245
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The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual, lecture slides, and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

Kleppner S Advertising Procedure

Author: W. Ronald Lane
Publisher: Prentice Hall
ISBN: 9780132465519
Size: 65.60 MB
Format: PDF, Docs
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For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.

The Routledge Handbook Of Magazine Research

Author: David Abrahamson
Publisher: Routledge
ISBN: 1317524535
Size: 18.53 MB
Format: PDF, Docs
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Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.

Klassische Mechanik

Author: Herbert Goldstein
Publisher: John Wiley & Sons
ISBN: 3527662073
Size: 53.36 MB
Format: PDF, ePub, Docs
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Der Goldstein gehört zu den Standardwerken für die Vorlesung in Klassischer Mechanik, die Pflichtvorlesung und Teil des Theorie-Lehrplans jedes Physik-Studienganges ist. Für diese aktuelle Ausgabe haben Charles Poole und John Safko die Texte überarbeitet und neueste Themen, Anwendungen und Notationen eingearbeitet und sind damit auf moderne Trends in der Theoretischen Mechanik eingegangen. Neue numerische Übungen verhelfen den Studenten zur Fähigkeit, Computeranwendungen für die Lösung von Physikproblemen zu benutzen. Mathematische Techniken werden detailliert eingeführt, so daß der Text auch für Studenten ohne den entsprechenden Hintergrund der Theoretischen Mechanik verständlich ist.

Electronic Media

Author: Norman J. Medoff
Publisher: Taylor & Francis
ISBN: 1136030417
Size: 12.98 MB
Format: PDF, Kindle
View: 342
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Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.

Kleppner S Advertising Procedure

Author: Thomas Russell
Publisher:
ISBN: 9780130328779
Size: 14.53 MB
Format: PDF, Kindle
View: 6831
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This textbook describes the most general aspects of advertising, and then moves toward the specific. Chapters cover the role of advertising, brand planning and target marketing, the management of advertising campaigns, the various media involved, the creation of ads, and other environments of advert