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Land Of Desire

Author: William R. Leach
Publisher: Vintage
ISBN: 0307761142
Size: 24.70 MB
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This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos. From the Trade Paperback edition.

Country Of Exiles

Author: William R. Leach
Publisher: Vintage
ISBN: 0307760510
Size: 67.16 MB
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In Country of Exiles, William Leach, whose Land of Desire was a finalist for the National Book Award, explores the troubling effects of our national love affair with mobility. He shows us how the impulse to pull up stakes and find a new frontier has always battled with the need to put down roots, and how a new cosmopolitanism has seized our national identity. Leach takes us across a featureless America, where strip malls homogenize a once varied and majestic landscape, and where casinos displace the Native American spiritual connection to the land. He shows us a culture where everyone, from CEOs to office temps, abandons the notion of company loyalty, and where rootless academics posit a world without borders. With compelling vision and insight, Leach reveals the profound but often hidden impact of America's disintegrating sense of place on our national and individual psyche. From the Trade Paperback edition.

Consumer Society In American History

Author: Lawrence B. Glickman
Publisher: Cornell University Press
ISBN: 9780801484865
Size: 62.90 MB
Format: PDF, ePub
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This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to the present.

A Consumers Republic

Author: Lizabeth Cohen
Publisher: Vintage
ISBN: 0307555364
Size: 41.61 MB
Format: PDF, ePub
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. From the Trade Paperback edition.

Satisfaction Guaranteed Rev Pb

Author: Strasser S
Publisher: Smithsonian
ISBN: 1588341461
Size: 31.40 MB
Format: PDF, Kindle
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This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

Sold American

Author: Charles F. McGovern
Publisher: Univ of North Carolina Press
ISBN: 9780807876640
Size: 67.70 MB
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At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Industrialization And The Transformation Of American Life A Brief Introduction

Author: Jonathan Rees
Publisher: M.E. Sharpe
ISBN: 0765637561
Size: 44.23 MB
Format: PDF
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This book provides a descriptive, episodic yet analytical synthesis of industrialization in America. It integrates analysis of the profound economic and social changes taking place during the period between 1877 and the start of the Great Depression. The text is supported by 30 case studies to illustrate the underlying principles of industrialization that cumulatively convey a comprehensive understanding of the era.

Butterfly People

Author: William Leach
Publisher: Vintage
ISBN: 1400076927
Size: 77.41 MB
Format: PDF, Kindle
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Presents a chronicle of nineteenth-century America's fascination with butterflies that traces the achievements of six naturalists who identified countless new species and unveiled the mysteries of their existence.

Consumerism

Author: Steven Miles
Publisher: SAGE
ISBN: 9780761952152
Size: 33.92 MB
Format: PDF, Mobi
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This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.

Breadwinners

Author: Lara Vapnek
Publisher: University of Illinois Press
ISBN: 0252076613
Size: 46.73 MB
Format: PDF
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Recasting the meaning of women's work in the early fight for gender equality