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Language And The Market Society

Author: Gerlinde Mautner
Publisher: Routledge
ISBN: 1135147043
Size: 46.99 MB
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In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specializing in "the Christian marketplace." And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (such as the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of linguistic choices, in turn, reinforce the social structures that shape them, further consolidating the marketization process. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.

The Routledge Handbook Of Critical Discourse Studies

Author: John Flowerdew
Publisher: Routledge
ISBN: 1317576497
Size: 77.12 MB
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The Routledge Handbook of Critical Discourse Studies provides a state-of-the-art overview of the important and rapidly developing field of Critical Discourse Studies (CDS). Forty-one chapters from leading international scholars cover the central theories, concepts, contexts and applications of CDS and how they have developed, encompassing: approaches analytical methods interdisciplinarity social divisions and power domains and media. Including methodologies to assist those undertaking their own critical research of discourse, this Handbook is key reading for all those engaged in the study and research of Critical Discourse Analysis within English Language and Linguistics, Communication, Media Studies and related areas.

Contemporary Critical Discourse Studies

Author: Christopher Hart
Publisher: Bloomsbury Publishing
ISBN: 1441160779
Size: 80.90 MB
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CDS is a multifarious field constantly developing different methodological frameworks for analysing dynamically evolving aspects of language in a broad range of socio-political and institutional contexts. This volume is a cutting-edge, interdisciplinary account of these theoretical and empirical developments. It presents an up-to-date survey of Critical Discourse Studies (CDS), covering both the theoretical landscape and the analytical territories that it extends over. It is intended for critical scholars and students who wish to keep abreast of the current state of the art. The book is divided into two parts. In the first part, the chapters are organised around different methodological perspectives for CDS (history, cognition, multimodality and corpora, among others). In the second part, the chapters are organised around particular discourse types and topics investigated in CDS, both traditionally (e.g. issues of racism and gender inequality) and only more recently (e.g. issues of health, public policy, and the environment). This is, altogether, an essential new reference work for all CDS practitioners.

Critical Perspectives On Entrepreneurship

Author: Caroline Essers
Publisher: Routledge
ISBN: 1317382005
Size: 62.35 MB
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Entrepreneurship is largely considered to be a positive force, driving venture creation and economic growth. Critical Perspectives on Entrepreneurship questions the accepted norms and dominant assumptions of scholarship on the matter, and reveals how they can actually obscure important questions of identity, ideology and inequality. The book’s distinguished authors and editors explore how entrepreneurship study can privilege certain forms of economic action, whilst labelling other, more collective forms of organization and exchange as problematic. Demystifying the archetypal vision of the white, male entrepreneur, this book gives voice to other entrepreneurial subjectivities and engages with the tensions, paradoxes and ambiguities at the heart of the topic. This challenging collection seeks to further the momentum for alternate analyses of the field, and to promote the growing voice of critical entrepreneurship studies. It is a useful tool for researchers, advanced students and policy-makers.

Language And The Market

Author: H. Kelly-Holmes
Publisher: Palgrave Macmillan
ISBN: 9780230210608
Size: 69.60 MB
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By examining market-driven practices in a range of individual contexts this interdisciplinary collection offers an in-depth examination of the relationship between languages and market processes.

The Rhetoric Of Food

Author: Joshua Frye
Publisher: Routledge
ISBN: 1136286985
Size: 25.83 MB
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This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humans’ strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact on our species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetoric’s role as both instrumental and constitutive force in food representations, and its symbolic and material effects.

Discourse Power Address

Author: Stuart Price
Publisher: Routledge
ISBN: 1351943782
Size: 54.31 MB
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'Discourse Power Address' identifies the existence of 'directive' address, a form of strategic communication which is employed in a number of dominant practices, including Advertising, Politics, Public Relations and Corporate representation. Stuart Price argues that the simulation of intimacy in authoritarian address masks a drive to power, in which the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Election broadcasts, political speeches, TV commercials and corporate advertisements are all scrutinised in order to evaluate competing perspectives on the creation and circulation of meaning; particular reference is made to theories of discourse, ideology and address. In the course of his argument, the author proposes an original method for determining how authoritarian address attempts to make an impact on audiences. Providing a cross-disciplinary contribution to the fields of Communication, Language, Media and Political Studies, this book provides an original, clear-sighted contribution to the debate on language and power, and will provide an essential resource for lecturers, researchers, students, activists and policy-makers.

A Discourse Analysis Of Corruption

Author: Blendi Kajsiu
Publisher: Routledge
ISBN: 1317188349
Size: 30.14 MB
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Why did Albania enjoy some of the most successful anti-corruption programs and institutions along with what appeared to be growing levels of corruption during the period 1998-2005? Looking at corruption through a post-structuralist discourse analysis perspective this book argues that the dominant corruption discourse in Albania served primarily to institute the neoliberal order rather than eliminate corruption. It did so in four interrelated ways. First, blaming every Albanian failure on corruption avoided a critical engagement with the existing neoliberal developmental model. Second, the dominant articulation of corruption as abuse of public office for private gain consigned it to the public sector, transforming neoliberal policies of privatisation and expanding markets into anticorruption measures. Third, international anticorruption campaigns reproduced an asymmetric relationship of dependency between Albania and the international institutions that monitored it by articulating corruption as internal to the Albanian condition. Finally, against corruption international and local actors could articulate a neoliberal order that was free of internal contradictions and fully compatible with democratization. As a rare example of post-structuralist discourse analysis of corruption this book can be useful for future research on discourses of corruption in other countries of the region and beyond.

The Invisible Empire

Author: Georgie Wemyss
Publisher: Routledge
ISBN: 1317027000
Size: 36.68 MB
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This book offers a significant and original contribution to critical race theory. Georgie Wemyss offers an anthropological account of the cultural hegemony of the West through investigations of the central and pivotal constituent of the dominant white discourse of Britishness - the Invisible Empire. She demonstrates how the repetitive burying of British Empire histories of violence in the retelling of Britain’s past works to disguise how power operates in the present, showing how other related elements have been substantially reproduced through time to accommodate the challenges of history. The book combines ethnographic and discourse analysis with the study of connected histories to reveal how the dominant discourse maintains its dominance through its flexibility and its strategic alliances with subordinate groups.

Qualitative Research

Author: David Silverman
Publisher: SAGE
ISBN: 147398484X
Size: 70.42 MB
Format: PDF
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A who’s who of methodologists, this book introduces students to the big picture of qualitative research, teaching both the ‘why’ and the ‘how to’ of getting started, selecting a method and conducting research and data analysis. With practical tips, summaries, exercises and further reading, each chapter is like a masterclass from a leading scholar in qualitative research. New to the fourth edition: A streamlined structure to guide readers step-by-step through the research process Substantial new section with 4 chapters on how to collect and analyse online data A new chapter on reflexive ethnography More hands-on advice on how to conduct research at every stage, making this a perfect field handbook Updated reading lists provide a go-to guide to the literature and help improve citations The most comprehensive qualitative research book available, this is the perfect all-in-one companion for any student embarking on a qualitative research course or project. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.