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Language And The Market Society

Author: Gerlinde Mautner
Publisher: Routledge
ISBN: 1135147043
Size: 58.38 MB
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In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specializing in "the Christian marketplace." And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (such as the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of linguistic choices, in turn, reinforce the social structures that shape them, further consolidating the marketization process. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.

Linguistische Diskursanalyse

Author: Sylvia Bendel Larcher
Publisher: Narr Francke Attempto Verlag
ISBN: 3823378686
Size: 17.68 MB
Format: PDF, ePub
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Dieses Lehr- und Arbeitsbuch bietet fortgeschrittenen Studierenden eine umfassende Einführung in die linguistische Diskursanalyse. Nach einer kurz gehaltenen Übersicht über die wichtigsten Zweige der Diskursforschung erhalten die Lesenden eine methodische Anleitung zur Durchführung eigener Diskursanalysen, wie sie in dieser Ausführlichkeit im deutschen Sprachraum bisher nicht vorliegt. Neben der Analyse schriftlicher Texte wird auch eine Einführung in die diskursanalytische Analyse von Gesprächen und Bildern gegeben. Der Aufbau der Methodenkapitel folgt der Forschungslogik: von der Korpusbildung über die Analyse einzelner Texte zur Identifikation textübergreifender diskursiver Muster und schließlich der Ausweitung der Diskurs- zur Gesellschaftsanalyse. Zur Veranschaulichung werden Texte aus der Managementliteratur beispielhaft analysiert. Praktische Übungen an Beispieltexten mit Lösungsvorschlägen sowie kommentierte Literaturhinweise runden den Band ab.

The Routledge Handbook Of Critical Discourse Studies

Author: John Flowerdew
Publisher: Routledge
ISBN: 1317576497
Size: 61.77 MB
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The Routledge Handbook of Critical Discourse Studies provides a state-of-the-art overview of the important and rapidly developing field of Critical Discourse Studies (CDS). Forty-one chapters from leading international scholars cover the central theories, concepts, contexts and applications of CDS and how they have developed, encompassing: approaches analytical methods interdisciplinarity social divisions and power domains and media. Including methodologies to assist those undertaking their own critical research of discourse, this Handbook is key reading for all those engaged in the study and research of Critical Discourse Analysis within English Language and Linguistics, Communication, Media Studies and related areas.

The Critical Pedagogy Reader

Author: Antonia Darder
Publisher: Psychology Press
ISBN: 9780415922616
Size: 46.30 MB
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The Critical Pedagogy Readerbrings together the major thinkers in the field of critical pedagogy, including Paolo Freire, Henry Giroux, Donaldo Macedo, Peter McLaren, Michael Apple, bell hooks, Michelle Fine, and many others. All of the classic essays on critical pedagogy are here, as well as more recent essays from the field.

The International Encyclopedia Of Communication Theory And Philosophy 4 Volume Set

Author: Robert T. Craig
Publisher: John Wiley & Sons
ISBN: 1118290739
Size: 30.19 MB
Format: PDF, ePub
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The International Encyclopedia of Communication Theory and Philosophy is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on key issues from leading international experts. It is available both online and in print. A state-of-the-art and in-depth scholarly reflection on the key issues raised by communication, covering the history, systematics, and practical potential of communication theory Articles by leading experts offer an unprecedented level of accuracy and balance Provides comprehensive, clear entries which are both cross-national and cross-disciplinary in nature The Encyclopedia presents a truly international perspective with authors and positions representing not just Europe and North America, but also Latin America and Asia Published both online and in print Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association

Social Reconstruction Of The Feminine Character

Author: Sondra Farganis
Publisher: Rowman & Littlefield Pub Incorporated
ISBN:
Size: 64.95 MB
Format: PDF, ePub
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A classic in feminist theory, The Social Reconstruction of the Feminine Character is a stimulating and thought-provoking book that brings to light the ways in which views of women are shaped by concrete conditions. It compares feminism to other contemporary social movements that are raising questions about advanced industrial society. In this new edition, Farganis includes chapters on feminist legal theory and queer theory, and updates the chapters on science, reason and morality.