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Lesikars Business Communication Connecting In A Digital World

Author: Kathryn Rentz
Publisher: McGraw-Hill Higher Education
ISBN: 0077512669
Size: 29.71 MB
Format: PDF, ePub, Mobi
View: 5359
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This 13th edition of LesikarËs Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

Lesikar S Business Communication

Author: Kathryn Rentz
Publisher: McGraw-Hill Europe
ISBN: 9781259060809
Size: 58.42 MB
Format: PDF, Docs
View: 5118
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This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

Business Communication Sie

Author: Raymond V. Lesikar (Late)
Publisher: McGraw-Hill Education
ISBN: 9339204980
Size: 20.33 MB
Format: PDF
View: 2143
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The book takes a unique problem-solving approach, the text successfully integrates current technologies and trends while maintaining an emphasis on the fundamentals - careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Salient Features: - Problem-solving approach along with an increased focus on Communication Technologies and Cross-Cultural Communication - Comprehensive pedagogy includes features comprising outlines and checklists, different boxed items, realistic problem-solving case scenarios, and special book-end appendices - Comprehensive adaptation includes features such as culture vignettes, Notes from India, and communication cases.