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Logo Modernism

Author: Jens Müller
Publisher: Taschen
ISBN: 9783836545303
Size: 11.75 MB
Format: PDF, Mobi
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Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

Logo Design Love

Author: David Airey
Publisher: Pearson Education
ISBN: 0321985206
Size: 50.78 MB
Format: PDF, ePub
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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Los Logos

Author: Robert Klanten
Publisher: Gestalten Verlag
ISBN: 9783899552652
Size: 67.17 MB
Format: PDF, ePub, Docs
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'Logos series' has documented and indicated design styles and trends in contemporary logo design worldwide. The Los Logos series provides an overview of current developments and advances in logo design. Showcasing a collection of contemporary logo design by bourgeoning design talent Los Logos, Dos Logos and Tres Logos are resources for all designers. This state-of-the-art visual encyclopaedia provides a selection of stylistic approaches by designers from around the globe. Indexed and structured thematically, the books draw connections between the applications and the fields for which they were intended. The Los Logos series, a publication on contemporary logo design, has proved to be a precursor to styles and trends in logo design and highlighted the relevance and importance of the logo in the 21st Century.

Draplin Design Co

Author: Aaron James Draplin
Publisher: Abrams
ISBN: 1613129963
Size: 32.35 MB
Format: PDF, ePub, Mobi
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Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

Pioneers Of German Graphic Design

Author: Jens Muller
Publisher: Callisto Publishers Gmbh
ISBN: 9783981753912
Size: 79.84 MB
Format: PDF, Docs
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The fascinating story of German graphic design analyzed in all its detail for the first time

The New Big Book Of Color

Author: David E. Carter
Publisher: Harper Collins
ISBN: 0061137677
Size: 53.20 MB
Format: PDF, Docs
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The Big Book of Color is a hard book to top––one of the all time best selling titles in its field––but this companion edition does just that! The New Big Book of Color features a huge new crop of recent designs, creating a deluxe, full–color volume packed with numerous superior designs. This reliable, one–stop resource shows the best work of top graphics designers from more than five hundred firms across the United States. A treasure trove of inspiring ideas and ongoing reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds, this book also definitely belongs near the drawing board of any student who is seriously preparing for a graphics design career. The New Big Book of Color examines projects in even greater detail than The Big Book of Color with commentary from David E. Carter oh why each piece works well, as well as color formulas for print and web. Some projects also include commentary from the designers on what their ideas when creating the piece. The sections are based on descriptions of the color combinations used on a given piece. Complimentary Contrasting Feminine Masculine Childlike Lively Peaceful Hip Cool Warm Natural Retro Fun Classic Monochromatic

Tm

Author: Ivan Chermayeff
Publisher: Princeton Architectural Press
ISBN: 9781568982564
Size: 43.77 MB
Format: PDF
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The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

Grid Systems In Graphic Design

Author: Josef Müller-Brockmann
Publisher: Arthur Niggli
ISBN:
Size: 68.87 MB
Format: PDF, ePub
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca

Logo

Author: Michael Evamy
Publisher: Laurence King Publishing
ISBN: 9781856695282
Size: 17.83 MB
Format: PDF, ePub, Mobi
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The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, theyare shown predominantly in black and white. By sorting a vast, international array of current logotypesranging from those of small, design-led businesses to global brandsthe book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Logo Style

Author: Sendpoints
Publisher: Gingko Press Editions
ISBN: 9789887757245
Size: 45.35 MB
Format: PDF, ePub
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A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake's irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colorful trends that sprang out of the Information Age. All include a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own.