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Logo Modernism

Author: Jens Müller
Publisher: Taschen
ISBN: 9783836545303
Size: 77.42 MB
Format: PDF, Kindle
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Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

Logo Design Love

Author: David Airey
Publisher: Pearson Education
ISBN: 0321985206
Size: 11.93 MB
Format: PDF, ePub, Mobi
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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Draplin Design Co

Author: Aaron James Draplin
Publisher: Abrams
ISBN: 1613129963
Size: 48.52 MB
Format: PDF
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Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

Grid Systems In Graphic Design

Author: Josef Müller-Brockmann
Publisher: Arthur Niggli
ISBN:
Size: 17.47 MB
Format: PDF, ePub, Mobi
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This bookis suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These ca

The Big Book Of Logos 5

Author: David E. Carter
Publisher: Harper Collins
ISBN: 0061255742
Size: 53.54 MB
Format: PDF, Kindle
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The latest in the Big Book of Logos series is an indispensable tool for every logo designer, branding officer, and marketing manager working in today’s high-stakes marketplace for effective creative design.

Los Logos

Author: Robert Klanten
Publisher: Gestalten Verlag
ISBN: 9783899552652
Size: 43.78 MB
Format: PDF, ePub
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'Logos series' has documented and indicated design styles and trends in contemporary logo design worldwide. The Los Logos series provides an overview of current developments and advances in logo design. Showcasing a collection of contemporary logo design by bourgeoning design talent Los Logos, Dos Logos and Tres Logos are resources for all designers. This state-of-the-art visual encyclopaedia provides a selection of stylistic approaches by designers from around the globe. Indexed and structured thematically, the books draw connections between the applications and the fields for which they were intended. The Los Logos series, a publication on contemporary logo design, has proved to be a precursor to styles and trends in logo design and highlighted the relevance and importance of the logo in the 21st Century.

Tm

Author: Ivan Chermayeff
Publisher: Princeton Architectural Press
ISBN: 9781568982564
Size: 27.79 MB
Format: PDF
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The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

Symbol Mini

Author: Steven Bateman
Publisher: Laurence King Publishing
ISBN: 9781780671840
Size: 13.29 MB
Format: PDF
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Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.

Logo Style

Author: Sendpoints
Publisher: Gingko Press Editions
ISBN: 9789887757245
Size: 76.57 MB
Format: PDF, ePub, Docs
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A historical as well as design-oriented perusal of brand logos, Logo Style gives context to the rapidly growing field of logotype design. Chapters within are organized by style as well as the eras that influence them; decorative, which takes inspiration from vintage styles and trends, modern, drawing from the minimalism of the modernist movement, postmodern, with its namesake's irreverent slant, and digital, featuring designs heavily influenced by the pixelated, slick, and colorful trends that sprang out of the Information Age. All include a broad survey of individual logos, as well as case studies of designers and projects rendered in each of the distinctive styles. Logo Style demonstrates how timeless logos influenced by centuries of design history are applied over entire identities to create a unified brand image, while still standing uniquely on their own.

The Bedford Guide For College Writers With Reader

Author: X. J. Kennedy
Publisher: Macmillan Higher Education
ISBN: 1457648784
Size: 60.69 MB
Format: PDF, ePub, Docs
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Both reliable and innovative, The Bedford Guide for College Writers involves students in active learning, whether their writing class meets on campus or online. The guide contains a process-oriented rhetoric and a thematic reader, giving students a rich array of material that will help them develop successful college-level writing skills. Both parts provide frequent opportunities for students to experiment and apply the skills presented. Learning by Doing activities, Responding to an Image practices, and engaging assignments all help students make important writing skills their own. The Bedford Guide helps students to be the confident, resourceful, and independent writers they will need to be. The new edition extends active learning into the online environment, offering integrated e-Pages, including videos, audio segments, and visual essays that take advantage of what the Web can do.