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Made To Stick

Author: Chip Heath
Publisher: Random House
ISBN: 1407008242
Size: 31.71 MB
Format: PDF, ePub
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Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Made To Stick Epilogue

Author: Dan Heath
Publisher: Random House
ISBN: 1588367479
Size: 55.31 MB
Format: PDF, ePub, Docs
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Brains and talent alone don't make ideas stick. Here's what does. Our five-step communication framework: Pay attention, understand, believe, care, and act. Plus, learn how to trouble-shoot your ideas. Remember, with the right insight and the right message, any one of us can make an idea stick.

Active Listening Improve Your Ability To Listen And Lead German

Author: Michael H. Hoppe
Publisher: Center for Creative Leadership
ISBN: 1604918586
Size: 60.55 MB
Format: PDF
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Listening well is an essential component of good leadership. You can become a more effective listener and leader by learning the skills of active listening. Working relationships become more solid, based on trust, respect, and honesty. Active listening is a critical component of the tasks facing today's leaders.

Made To Stick A Bookcaps Study Guide

Author: BookCaps Study Guides Staff
Publisher: BookCaps Study Guides
ISBN: 1621074080
Size: 79.46 MB
Format: PDF, Kindle
View: 6498
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Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. We all need refreshers every now and then. Whether you are a student trying to cram for that big final, or someone just trying to understand a book more, BookCaps can help. We are a small, but growing company, and are adding titles every month.

Made To Stick

Author: Chip Heath
Publisher: Arrow Books Limited
ISBN: 9781905211579
Size: 25.30 MB
Format: PDF
View: 7469
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This text shows how one small US airline used a simple catchphrase to catapault itself into the big time, & how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. It offers a set of principles we can adopt to make sure that we can get our own ideas across effectively.

Zen Oder Die Kunst Der Pr Sentation

Author: Garr Reynolds
Publisher: dpunkt.verlag
ISBN: 3864914035
Size: 18.49 MB
Format: PDF
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Garr Reynolds ist wieder da. Autor des über 150.000 Mal verkauften Bestsellers über Präsentationsde- sign und Vortragskunst. Er zeigt uns in dieser neuen Auflage seines Klassikers "Zen oder die Kunst der Präsentation", dass man sein Publikum mit klarer Darstellung und guten Geschichten am besten erreicht. Garr greift die gängige Vorstellung von "Folienpräsentationen" an und zeigt, wie wir anregende und erfolgreichere Präsentationen gestalten und vortragen können. Er inspiriert mit neuen Beispielen und zeigt Techniken, mit denen wir Lärm und Ablenkung des modernen Lebens ausblenden und die Zuhörerschaft fesseln können. Garr verbindet seine Argumente mit den Lehren des Zen und weist damit den Weg zu einfache- ren und effektiven Präsentationen, die vom Publikum angenommen, erinnert und - vor allem - beherzigt werden. "Presentation Zen änderte mein Leben und das Leben meiner Kunden. Die Philosophie, die Garr in seinem Buch so elegant erläutert, wird Ihr Publikum inspirieren. Denken Sie nicht einmal daran, eine Präsentation ohne dieses Buch zu halten!" (Carmine Gallo, Autor von "The Presentation Secrets of Steve Jobs") "Garr hat hinsichtlich der Art, wie wir über die Macht von Präsentationen denken, Neuland betreten. Noch wichtiger: Er hat eine ganze Generation von Kommunikatoren gelehrt, wie sie ihre Aufgabe besser erledigen. Verpassen Sie dieses Buch nicht." (Seth Godin, legendärer Präsentator und Autor von "We Are All Weird") "Wenn Ihnen Qualität und Klarheit Ihrer Präsentationen wichtig sind - und das sollten sie - nehmen Sie dieses Buch, lesen Sie jede Seite und beherzigen Sie seine Lehren. Presentation Zen ist ein zeitgenössischer Klassiker." (Daniel H. Pink, Autor von "Drive" und "Unsere kreative Zukunft")

Switch

Author: Chip Heath
Publisher:
ISBN: 9783596190256
Size: 26.48 MB
Format: PDF, Kindle
View: 5266
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Summary

Author: BusinessNews Publishing
Publisher:
ISBN: 9782806235619
Size: 35.25 MB
Format: PDF, ePub, Mobi
View: 6687
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This work offers a summary of the book ""Made to Stick"" by Chip and Dan Heath. ""Sticky"" ideas are those which are highly memorable and exceptionally longlasting in their impact: it's the ideas that every business would like to develop. Made to Stick analyses ""sticky"" ideas, finding that, whilst there are no hardandfast formulas for developing a sticky idea, there is a short checklist of six principles which most of the successful sticky ideas of the past have tended to use. Sticky ideas are usually simple, unexpected, concrete, credible, emotional and storybased. In practical terms, th.