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Making Media Content

Author: John A. Fortunato
Publisher: Routledge
ISBN: 1135619239
Size: 31.96 MB
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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

Arguing For A General Framework For Mass Media Scholarship

Author: W. James Potter
Publisher: SAGE
ISBN: 1452278725
Size: 35.15 MB
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"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge—regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment the overall profile of the discipline." –Dana Mastro, University of Arizona In this groundbreaking book, W. James Potter presents an innovative perspective to media scholars and students who are frustrated with the fragmentation of research findings across so many journals, books, and fields. Arguing for a General Framework for Mass Media Scholarship presents a clear plan for a more efficient way to build knowledge about the mass media so that it can be better organized and made more useful. Key Features Conducts an in-depth analysis of mass media scholarship's four major facets of effects, content, audiences, and organizations Presents a significant shift in conceptualizing media effects and ways research can be conducted to generate more useful knowledge about media influence Develops "narrative line" as a tool to guide analyses about how content decisions are made by producers Synthesizes a system of explanation about why audiences attend to certain messages and how individuals construct meaning from those messages Incorporates an analysis of mass media organizations to provide greater context of understanding messages and their effects on individuals and macro units in society "The book will play an important role in providing structure to a broad, fragmented discipline. I believe it will, at the very least, create important dialogues about what we now know/understand about areas of mass media, and where we should move as a discipline... This book is clearly a 'call to arms' for mass media scholars to ratchet up the quality of research (and what we know), to see the interconnections within and among strands of scholarship, and to move forward in a more efficient, organized manner. Professor Potter should be commended for this." —Roger Cooper, Ohio University "This book is...that call to action that comes forward every few years, to wake us up and challenge our ways of doing things, not by being radical, but via synthesis... I've been waiting for several years for a book like this." —Sahara Byrne, Cornell University

The Mass Media And Latino Politics

Author: Federico Subervi-Velez
Publisher: Routledge
ISBN: 113559922X
Size: 51.61 MB
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The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs. Recognizing the rising influence of the Latino population in the United States, Federico Subervi-Velez has put together this edited volume, examining various aspects of the Latino and media landscape, including media coverage in English- and Spanish-language media, campaigns, and survey research.

Communication And Social Cognition

Author: David R. Roskos-Ewoldsen
Publisher: Routledge
ISBN: 1135604126
Size: 72.36 MB
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Communication and Social Cognition represents the explosion of work in the field of social cognition over the past 25 years. Expanding the contribution made by Social Cognition and Communication, published in 1982, this scholarly collection updates the study of communication from a social cognitive perspective, with contributions from well-known experts and promising new scholars in diverse areas of communication. Organized into sections--message production, interpersonal communication, media, and social influence--the collection reflects the areas in which social cognition theories have become integral in understanding communicative processes, and in which a proliferation of scholarship has emerged. Readers are informed of the current major trends in social cognition research, and are introduced to its history. Throughout the text, chapter authors highlight both theoretical and methodological aspects of research, encouraging communication scholars to include social cognition in their research, and, likewise, promoting communication to social cognition researchers. The volume addresses the future of social cognition, including the most fitting directions in which to take scholarship, emerging theories in the field, and the methods currently yielding the most promising results. Communication and Social Cognition appeals to scholars, researchers, and advanced students in communication and psychology. It can be used as a textbook in graduate courses related to social cognition, social influence, message production, interpersonal communication, media effects, and message design.

The Ultimate Assist

Author: John A. Fortunato
Publisher: Hampton Pr
ISBN:
Size: 57.29 MB
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John A. Fortunato is an assistant professor in the communication program at Saint Peter's College in Jersey City, NJ.

Media Today

Author: Joseph Turow
Publisher: Routledge
ISBN: 1136864016
Size: 41.44 MB
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Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

China S Media Go Global

Author: Daya Kishan Thussu
Publisher: Routledge
ISBN: 1317214617
Size: 18.37 MB
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As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

A Cognitive Psychology Of Mass Communication

Author: Fred W. Sanborn
Publisher: Routledge
ISBN: 1136276599
Size: 63.64 MB
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A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

News Around The World

Author: Pamela J. Shoemaker
Publisher: Routledge
ISBN: 1135486557
Size: 13.79 MB
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What's news? A front-page news story in the United States might not appear in a newspaper in China. Or a minor story on German television may be all over the airwaves in India. But News Around the World shows that the underlying nature of news is much the same the world over and that people--no matter what their jobs or their status in society--tend to hold similar notions of newsworthiness. In this richly detailed study of international news, news makers and the audience, the authors have undertaken exhaustive original research within two cities--one major and one peripheral--in each of ten countries: Australia, Chile, China, Germany, India, Israel, Jordan, Russia, South Africa, and the United States. The nations were selected for study based on a central principle of maximizing variation in geographic locations, economic and political systems, languages, sizes, and cultures. The remarkable scope of the research makes this the most comprehensive analysis of newsworthiness around the globe: 10 countries studied, each with a university country director 2 cities in each country examined, one major and one peripheral 60 news media studied (newspapers, television, and radio news programs), resulting in 32,000+ news items analyzed 80 focus groups with journalists, public relations practitioners, and audience members 2,400 newspaper stories ranked according to newsworthiness and compared with how prominently they were published. News Around the World provides remarkable insight into how and why news stories are reported, testing and improving a theory of cross-cultural newsworthiness and is essential reading for anyone seeking to understand international media and journalism.

The Routledge Companion To Social Media And Politics

Author: Axel Bruns
Publisher: Routledge
ISBN: 1317506561
Size: 69.45 MB
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Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.