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Making Your Point

Author: David Bartlett
Publisher: St. Martin's Press
ISBN: 9781429947053
Size: 16.10 MB
Format: PDF, Mobi
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MAKE EVERY WORD COUNT We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody—students, business people, public speakers, or politicians—improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett's advice is common sense backed by dozens of real-world examples. Learn: -How to devise a simple strategic goal for every interview, meeting, or speech -How to deliver your message in a way that will appeal to your audience -How to make your messages positive, concrete, and empathetic -How to use blogs, podcasts, and Web sites like YouTube to promote your message -How to reach even the largest audiences one person at a time

Creating Communication

Author: Randy Fujishin
Publisher: Rowman & Littlefield
ISBN: 9780965502948
Size: 48.10 MB
Format: PDF, Docs
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Tailored for the "hybrid," fundamental, and introduction courses in speech communications, Creating Communication is a brief, practical, and student-friendly introduction to the discipline with a unique theme: Students are "artists," using their words and behaviors to create something new and exciting in their lives and in the lives of others. Designed for skills-based courses, Creating Communication provides students with the basic communication skills necessary to improve their public-speaking, group, interpersonal intercultural, leadership, and interviewing communication. The book helps students develop a greater understanding of the importance of communication skills and motivates them to learn more about communication studies. Thorough yet concise, Creating Communication covers a full range of topics in a clear, organized, and engaging way. In his distinctive conversational tone, Fujishin encourages students to implement powerful changes in the way they communicate with others, empowering them to create more productive and meaningful lives as "artists of communication."

Communication In A Civil Society

Author: Shelley D. Lane
Publisher: Routledge
ISBN: 1315450399
Size: 37.56 MB
Format: PDF, ePub, Mobi
View: 1974
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First Published in 2016. Routledge is an imprint of Taylor & Francis, an Informa company.

As We Speak

Author: Peter Meyers
Publisher: Simon and Schuster
ISBN: 1439153086
Size: 77.21 MB
Format: PDF
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Outlines an empowering approach to public speaking that draws on the co-author's experience with leading companies, covering topics ranging from content and delivery to body language and interpersonal exchanges. Reprint.

Marketing Communications

Author: Chris Fill
Publisher: Routledge
ISBN: 0750689676
Size: 59.30 MB
Format: PDF, Kindle
View: 7487
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'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Marketing Communications module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Cim Coursebook 08 09 Marketing Communications

Author: Chris Fill
Publisher: Routledge
ISBN: 1136419845
Size: 41.87 MB
Format: PDF, Kindle
View: 4807
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‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Improve Your Communication Skills

Author: Alan Barker
Publisher: Kogan Page Publishers
ISBN: 0749467177
Size: 19.25 MB
Format: PDF
View: 2144
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Improve Your Communication Skills will help you keep the interest of a large audience, impress a potential employer or simply win the argument at an important meeting. Full of practical advice on all aspects of verbal and non verbal communication, it gives vital tips on: improving your conversations; building rapport with colleagues; learning skills of persuasion; giving effective presentations; writing effective emails, letters and reports; successful networking. With the help of this essential guide you will be able to achieve verbal, vocal and visual success and get your message across every time.

Communicating For A Change

Author: Andy Stanley
Publisher: Multnomah
ISBN: 9781601422149
Size: 76.74 MB
Format: PDF, ePub
View: 4583
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When You Talk, Are People Changed? Whether you speak from the pulpit, podium, or the front of a classroom, you don’t need much more than blank stares and faraway looks to tell you you’re not connecting. Take heart before your audience takes leave! You can convey your message in the powerful, life-changing way it deserves to be told. An insightful, entertaining parable that’s an excellent guide for any speaker, Communicating for a Change takes a simple approach to delivering effectively. Join Pastor Ray as he discovers that the secrets to successful speaking are parallel to the lessons a trucker learns on the road. By knowing your destination before you leave (identifying the one basic premise of your message), using your blinkers (making transitions obvious), and implementing five other practical points, you’ll drive your message home every time! “Long ago, in a galaxy far, far away…” “Once upon a time…” “In the beginning…” Great stories capture and hold an audience’s attention from start to finish. Why should it be any different when you stand up to speak? In Communicating for a Change, Andy Stanley and Lane Jones offer a unique strategy for communicators seeking to deliver captivating and practical messages. In this highly creative presentation, the authors unpack seven concepts that will empower you to engage and impact your audience in a way that leaves them wanting more. “Whether you are a senior pastor with weekly teaching responsibilities or a student pastor who has bern charged with engaging the hearts and minds of high school students, this book is a must-read.” -Bill Hybels, Senior pastor, Willow Creak Community Church “A very practical resource for every biblical communicator who wants to go from good to great.” -Ed Young, Senior pastor, Fellowship Church, Grapevine, Texas “To communicate effectively, you have to connect. Andy has been connecting with people for years, and now he’s sharing his insights with the rest of us.” -Jeff Foxworthy, Comedian Story Behind the Book Andy Stanley and Lane Jones are on staff at one of America ’s largest churches, North Point Community. Leaders of thousands of people, they regularly speak in front of large groups. They also listen to numerous speakers and know the disastrous effects of a poorly delivered message. This book is the result of their efforts to make public speaking—one of the most common fear-inducing activities known to mankind—simple, easy, and even enjoyable, so that God’s messages will readily produce the life-changing results they should. From the Hardcover edition.

The Backchannel

Author: Cliff Atkinson
Publisher: New Riders
ISBN: 9780321659644
Size: 69.53 MB
Format: PDF, Docs
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Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out. When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality. In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.

Marketing Communications 2007 2008

Author: Graham Hughes
Publisher: Routledge
ISBN: 075066648X
Size: 64.50 MB
Format: PDF, Docs
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Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2005-2006 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam