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Corporate Communication

Author: Joep Cornelissen
Publisher: SAGE
ISBN: 1526411822
Size: 74.49 MB
Format: PDF, Docs
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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Management Communication

Author: Arthur H. Bell
Publisher: John Wiley & Sons
ISBN: 0470084456
Size: 11.97 MB
Format: PDF, Kindle
View: 3271
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Finally business professionals will be able to learn how to communicate effectively. This book builds the essential writing, speaking, and listening skills needed to succeed. An entire section is devoted to helping non-native speakers of English in their efforts to produce readable, well-edited work. It includes Communication Dilemmas boxes that pose interesting, real-life communication choices and challenges. Six brief interviews with real communication experts are presented that explore a variety of different corporate environments. New sections are also included on social networking communications and the electronic career search. Business professionals will discover how to apply newly acquired communication skills throughout their careers.

Health Program Management

Author: Beaufort B. Longest, Jr.
Publisher: John Wiley & Sons
ISBN: 1118834763
Size: 56.23 MB
Format: PDF, ePub, Docs
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Learn how to effectively plan, implement, and evaluate healthprograms Health Program Management: From Development ThroughEvaluation, Second Edition is a practical and usefulintroduction to the management of health programs. While providingan overview of the current best practices in management, thetextbook goes beyond simple management techniques, teachingstudents how to develop, lead, and evaluate their programs toensure quality outcomes. The focus is on the three core managementconcepts of strategy, design, and leadership, but time is alsodevoted to describing facilitative management activities integralto successful programs. Students will learn techniques forcommunication, decision-making, quality assurance, marketing, andprogram evaluation within the structure of the book's programmanagement model. Logically organized with a separate chapter foreach activity, this resource provides a thorough, systematicoverview of the effective development, implementation, andevaluation of health programs. Health Program Management: From Development ThroughEvaluation, Second Edition provides a comprehensive approach tomanagement throughout all stages of a health program. Learn to develop a strategy that steers the program towardspecific goals Discover how to design, market, and lead an effective healthprogram Become familiar with the manager's role in a quality healthprogram Evaluate potential and existing programs for performance andcapability Students and aspiring managers and leaders preparing themselvesfor the challenges of managing health programs will find theinformation and techniques to develop the skills they need inHealth Program Management: From Development Through Evaluation,Second Edition.

The Project Management Communications Toolkit Second Edition

Author: Carl Pritchard
Publisher: Artech House
ISBN: 1608075451
Size: 10.42 MB
Format: PDF, Kindle
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Effective communication is the most powerful tool a manager can use. This is especially true for project managers who are tasked with coordinating the efforts of every project member as well as maintaining an open dialog with senior executives. Helping professionals achieve a high-level of communications expertise is the goal of this second edition book and CD-ROM package. The book explains how to energize projects, create momentum, and achieve success by talking and listening to staff members. Moreover, it teaches how to effectively communicate project status and requirements to executive management. The valuable CD-ROM supplies the “tools” to do the job right… ready-to-use documents, forms, reports, and project templates that help ensure effective, clear, and consistent communication. This second edition also includes new changes from A Guide to the Project Management Body of Knowledge (PMBOK), Fifth Edition, as well as new material on evolving tools such as social media. As new technology has found its way to the marketplace, simple approaches from years gone by are modified for cloud-sharing tools, social media, and other considerations.

Management Communication

Author: Thomas Klikauer
Publisher: Springer
ISBN: 0230583237
Size: 74.12 MB
Format: PDF, Kindle
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As managerial work regimes move continuously towards post-industrialism, forms of communication change with it and work relationships are increasingly becoming communicative relationships. This book seeks to end communicative distortions by establishing a new model of communication that will set up practical and workable communication forums.

Crisis Communications

Author: Kathleen Fearn-Banks
Publisher: Routledge
ISBN: 1317410408
Size: 56.43 MB
Format: PDF, Mobi
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Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement. The fifth edition of Crisis Communications includes updated cases that provide wider coverage of international crises and media technologies. It includes a new section on social media in crisis communication scenarios and includes additional comments from social media experts throughout various chapters. New case studies include "Police Departments and Community Trust," "The Oso Mudslide in Washington," "School Shootings: Communications To and For Children," and two additional international case studies - "Ebola Strikes Liberia: Firestone Strikes Ebola" and "Nut Rage and Korean Airlines." Previous case studies no longer in this edition can be found on the book’s companion website, which also includes the Instructor’s Manual with exercises in crisis responses, guidelines for crisis manual preparation, and other teaching tools: www.routledge.com/cw/fearn-banks. Looking at both classic and modern cases in real-world situations, Crisis Communications provides students with real-world perspectives and insights for professional responses to crises. It is intended for use in crisis communications, crisis management, and PR case studies courses. Also available for use with this text is the Student Workbook to Accompany Crisis Communications, providing additional discussion questions, activities, key terms, case exercises, and further content for each chapter.