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Die Weisheit Der Vielen

Author: James Surowiecki
Publisher: Plassen Verlag
ISBN: 3864705142
Size: 43.85 MB
Format: PDF
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Publikumsjoker sticht Expertenmeinung. Mit unverstelltem Blick untersucht der amerikanische Autor das Phänomen der Gruppe und ihrer klugen Entscheidungen, wenn die richtigen Voraussetzungen gegeben sind. Eine aufschlussreiche, unterhaltsame Lektüre und zugleich ein kraftvoller Kontrapunkt zur gegenwärtigen Diskussion um Eliten und einzelne Meinungsführer. "Die Weisheit der Vielen" ist faszinierend, es ist eines jener Bücher, die die Welt auf den Kopf stellen.

Managing Digital Enterprise

Author: Jun Xu
Publisher: Springer
ISBN: 9462390940
Size: 12.20 MB
Format: PDF, Mobi
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This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

Information Technology Control And Audit Fifth Edition

Author: Angel R. Otero
Publisher: CRC Press
ISBN: 0429877323
Size: 26.63 MB
Format: PDF, Mobi
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The new fifth edition of Information Technology Control and Audit has been significantly revised to include a comprehensive overview of the IT environment, including revolutionizing technologies, legislation, audit process, governance, strategy, and outsourcing, among others. This new edition also outlines common IT audit risks, procedures, and involvement associated with major IT audit areas. It further provides cases featuring practical IT audit scenarios, as well as sample documentation to design and perform actual IT audit work. Filled with up-to-date audit concepts, tools, techniques, and references for further reading, this revised edition promotes the mastery of concepts, as well as the effective implementation and assessment of IT controls by organizations and auditors.

Handbook Of Research On Expanding Business Opportunities With Information Systems And Analytics

Author: Jamil, George Leal
Publisher: IGI Global
ISBN: 1522562265
Size: 56.86 MB
Format: PDF, Mobi
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Recent advancements in data collection will affect all aspects of businesses, improving and bringing complexity to management and demanding integration of all resources, principles, and processes. The interpretation of these new technologies is essential to the advancement of management and business. The Handbook of Research on Expanding Business Opportunities With Information Systems and Analytics is a vital scholarly publication that examines technological advancements in data collection that will influence major change in many aspects of business through a multidisciplinary approach. Featuring coverage on a variety of topics such as market intelligence, knowledge management, and brand management, this book explores new complexities to management and other aspects of business. This publication is designed for entrepreneurs, business managers and executives, researchers, business professionals, data analysts, academicians, and graduate-level students seeking relevant research on data collection advancements.

Handbook Of Research On Information Architecture And Management In Modern Organizations

Author: Jamil, George Leal
Publisher: IGI Global
ISBN: 1466686383
Size: 60.55 MB
Format: PDF, ePub
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Information is considered both an essential element of organizational design and an asset to be processed and managed. Further research on and application of topics relating to the architecture, management, and use of information is imperative to organizational success. The Handbook of Research on Information Architecture and Management in Modern Organizations focuses on information as an essential element of organizational design and emphasizes the strategic role of knowledge transfer and management in organizations across industries. Taking a cross-disciplinary approach to information architecture and management, this publication draws on research essential to diverse organizations and is designed for use by business professionals, researchers, academicians, and upper-level students. This comprehensive reference work features key research and concepts on topics related to information functionality, information modeling, information overload, information retrieval, innovation management, organizational architecture, informed governance, and relevant applications across industries.

Global Information Diffusion And Management In Contemporary Society

Author: Zhang, Zuopeng (Justin)
Publisher: IGI Global
ISBN: 1522553940
Size: 80.53 MB
Format: PDF, ePub
View: 6128
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Changing business environments and information technology advancements fundamentally reshaped the traditional information landscape in our contemporary society, urging companies to seek innovative ways to diffuse and manage assets on a global scale. It is crucial for society to understand the new methodologies and common practices that organizations can utilize to leverage their knowledge into practice. Global Information Diffusion and Management in Contemporary Society is an essential reference source featuring research on the development and implementation of contemporary global information management initiatives in organizations. Including coverage on a multitude of topics such as data security, global manufacturing, and information governance, this book explores the importance of information management in a global context. This book is ideally designed for managers, information systems specialists, professionals, researchers, and administrators seeking current research on the theories and applications of global information management.

Konsumentenverhalten

Author: Michael R. Solomon
Publisher:
ISBN: 9783868940923
Size: 47.99 MB
Format: PDF
View: 7334
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Konsumentenverhalten, die neue Deutsche Ausgabe des internationalen Standardlehrwerks untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens, spannt einen Bogen zwischen Theorie / Praxis und vermittelt einen fundierten, umfassenden Überblick: Das Buch zeigt an zahlreichen, speziell für diese Ausgabe erstellten regionalen sowie an spannenden internationalen Fällen auf, wie wichtig die Rolle des Konsumentenverhaltens für die Formulierung von erfolgreichen Marketingzielen ist. Analysen aus Datensätzen der GfK und Sinus-Milieus machen bestimmte Gesetzesmäßigkeiten auch quantitativ begreifbar. Lernziele, Zusammenfassungen, Kontrollfragen und umfangreiche Onlineinhalte wie Kapitelfolien, weiterführende Literatur und Lösungen zu Aufgaben im Buch machen dieses Buch auch für das Selbststudium interessant.