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Management Of Electronic And Digital Media

Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 1305854756
Size: 43.60 MB
Format: PDF, ePub, Mobi
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Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Management Of Electronic Media

Author: Alan Albarran
Publisher: Cengage Learning
ISBN: 0495569429
Size: 43.60 MB
Format: PDF, ePub
View: 4660
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MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Managing Electronic Media

Author: Joan Van Tassel
Publisher: CRC Press
ISBN: 1136031626
Size: 68.53 MB
Format: PDF, Docs
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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Electronic Media Law And Regulation

Author: Kenneth C. Creech
Publisher: Routledge
ISBN: 1136289658
Size: 37.93 MB
Format: PDF, Docs
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Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today's industry. Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law.

Media Selling

Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Size: 46.96 MB
Format: PDF, ePub, Docs
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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Digital Disruption And Electronic Resource Management In Libraries

Author: Nihar K. Dr. Patra
Publisher: Chandos Publishing
ISBN: 0081020465
Size: 67.44 MB
Format: PDF
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Digital Disruption and Electronic Resource Management in Libraries identifies issues in the management of e-resources. The paradigm shift from Electronic Resources to Electronic Resource Management (ERM) has meant significant change for libraries and their users. One of the most important functions of a library is to provide information in electronic format. Libraries provide access to a wide variety of resources. A major challenge for libraries and librarians is therefore the management of this diversity of e-resources. ERM has emerged in this context. This book gives theoretical and practical information to assist librarians with ERM. It discusses broad trends and specific topics in the current landscape. It is devoted to theory, history, lifecycle, ERM systems, and the management of e-resources. Presents current theory and practice of Electronic Resource Management (ERM) Offers comprehensive coverage of ERM, including lifecycle, systems, standards Includes case studies for ERM Provides an international perspective on this critical topic

The Johns Hopkins Guide To Digital Media

Author: Marie-Laure Ryan
Publisher: JHU Press
ISBN: 1421412233
Size: 67.46 MB
Format: PDF
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The study of what is collectively labeled "New Media"—the cultural and artistic practices made possible by digital technology—has become one of the most vibrant areas of scholarly activity and is rapidly turning into an established academic field, with many universities now offering it as a major. The Johns Hopkins Guide to Digital Media is the first comprehensive reference work to which teachers, students, and the curious can quickly turn for reliable information on the key terms and concepts of the field. The contributors present entries on nearly 150 ideas, genres, and theoretical concepts that have allowed digital media to produce some of the most innovative intellectual, artistic, and social practices of our time. The result is an easy-to-consult reference for digital media scholars or anyone wishing to become familiar with this fast-developing field.

Handbook Of Media Management And Economics

Author: Alan Albarran
Publisher: Routledge
ISBN: 1351747525
Size: 68.95 MB
Format: PDF, Docs
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The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Emerging Media

Author: Xigen Li
Publisher: Routledge
ISBN: 1317378318
Size: 59.99 MB
Format: PDF, ePub, Docs
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Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.

Integrated Power Electronic Converters And Digital Control

Author: Ali Emadi
Publisher: CRC Press
ISBN: 1351834363
Size: 13.60 MB
Format: PDF, ePub, Docs
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Because of the demand for higher efficiencies, smaller output ripple, and smaller converter size for modern power electronic systems, integrated power electronic converters could soon replace conventional switched-mode power supplies. Synthesized integrated converters and related digital control techniques address problems related to cost, space, flexibility, energy efficiency, and voltage regulation—the key factors in digital power management and implementation. Meeting the needs of professionals working in power electronics, as well as advanced engineering students, Integrated Power Electronic Converters and Digital Control explores the many benefits associated with integrated converters. This informative text details boost type, buck type, and buck-boost type integrated topologies, as well as other integrated structures. It discusses concepts behind their operation as well specific applications. Topics discussed include: Isolated DC-DC converters such as flyback, forward, push-pull, full-bridge, and half-bridge Power factor correction and its application Definition of the integrated switched-mode power supplies Steady-state analysis of the boost integrated flyback rectifier energy storage converter Dynamic analysis of the buck integrated forward converter Digital control based on the use of digital signal processors (DSPs) With innovations in digital control becoming ever more pervasive, system designers continue to introduce products that integrate digital power management and control integrated circuit solutions, both hybrid and pure digital. This detailed assessment of the latest advances in the field will help anyone working in power electronics and related industries stay ahead of the curve.