Download management of electronic and digital media in pdf or read management of electronic and digital media in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get management of electronic and digital media in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Management Of Electronic And Digital Media

Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 1305854756
Size: 50.29 MB
Format: PDF, Kindle
View: 3385
Download and Read
Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Management Of Electronic And Digital Media

Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 111134437X
Size: 14.39 MB
Format: PDF, ePub, Mobi
View: 2541
Download and Read
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques and strategies used in the electronic and digital media industry. The text has helped professors teach this course by using clear, current illustrations and examples, as well as a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Management Of Electronic Media

Author: Alan Albarran
Publisher: Cengage Learning
ISBN: 0495569429
Size: 58.18 MB
Format: PDF, Mobi
View: 2321
Download and Read
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Managing Electronic Media

Author: Joan Van Tassel
Publisher: CRC Press
ISBN: 1136031626
Size: 65.82 MB
Format: PDF, ePub
View: 1604
Download and Read
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Digital Media And Innovation

Author: Richard A. Gershon
Publisher: SAGE Publications
ISBN: 1483322548
Size: 31.16 MB
Format: PDF, Mobi
View: 853
Download and Read
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Digital Media Intellectual Property

Author: Nicola Lucchi
Publisher: Springer Science & Business Media
ISBN: 3540365435
Size: 66.64 MB
Format: PDF, ePub, Docs
View: 4172
Download and Read
The book provides a comparative and comprehensive analysis of the current technical, commercial and economical development in digital media describing the impact of new business and distribution models, the current legal and regulatory framework, social practices and consumer expectations associated with the use, distribution, and control of digital media products. In particular the author analyze the anti-circumvention provisions for technological protection measures and digital rights management systems enacted in the United States and in Europe.

Digital Rights Management

Author: Grace Agnew
Publisher: Elsevier
ISBN: 1780631375
Size: 35.88 MB
Format: PDF, Kindle
View: 3948
Download and Read
This book provides an overview of digital rights management (DRM), including: an overview of terminology and issues facing libraries, plus an overview of the technology including standards and off-the-shelf products. It discusses the role and implications of DRM for existing library services, such as integrated library management systems, electronic reserves, commercial database licenses, digital asset management systems and digital library repositories. It also discusses the impact that DRM ‘trusted system’ technologies, already in use in complementary areas, such as course management systems and web-based digital media distribution, may have on libraries. It also discusses strategies for implementing DRM in libraries and archives for safeguarding intellectual property in the web environment. A practical guide that places DRM within the context of the services and practices of the library and offers guidance on getting started An understandable overview of the technologies and standards involved in digital rights management An overview of the DRM landscape beyond libraries, with an emphasis on how this landscape impacts libraries and shapes DRM generally. In particular, the e-learning and digital media distribution arenas are embracing DRM, with significant potential impact

Media Management In The Age Of Giants

Author: Dennis F. Herrick
Publisher: UNM Press
ISBN: 0826351646
Size: 31.60 MB
Format: PDF, Kindle
View: 6617
Download and Read
The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Electronic Resources Librarianship And Management Of Digital Information

Author: Mark Jacobs
Publisher: Routledge
ISBN: 1317994299
Size: 27.84 MB
Format: PDF
View: 3321
Download and Read
Understand better how the role of ER librarian has changed through the years The advent of online information has not only changed tremendously the way that resources are stored and accessed, but has caused the evolution of the library and information science profession itself. Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles takes a comprehensive look at the position of electronic resources (ER) librarians, the other people who work with e-content, what training and skills are needed, the managing of e-resources, and what the proliferation of online information means for the future of libraries. Respected experts provide a timely broad-based analysis of the impact of the digital age on the profession, libraries, and the people in libraries who manage the information. Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles is a concise and informative signpost on the way the library profession has responded to the advent of the digital information age. This revealing volume explores where these professionals have gained their knowledge and skills, what initiatives they have undertaken and made manifest, how do or don’t e-resources fit in the scope of the traditional work that is performed in an academic library, and the latest issues encountered with the new format. The text is extensively referenced, includes figures to illustrate concepts, and tables to clearly present data. Topics discussed in Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles include: essential and preferred characteristics of electronic resources librarian the evolution of ER librarians’ duties the role of ER librarian in hybrid collections research on how well schools train ER librarians providing access to users with disabilities ER librarian role in corporate libraries altering workflows to accommodate the new electronic information format in academic libraries a comparison of the natures of print-based and online resources and the cataloging, maintenance, and access issues a review of the resources and tools that license practitioners use issues involving effective collaboration formal usability testing challenges in making the transition to digital factors affecting the handling of usage data the Government Printing Office’s dissemination of electronic government information and more! Electronic Resources Librarianship and Management of Digital Information: Emerging Professional Roles is a valuable resource for librarians, administrators, educators, and students considering this aspect of librarianship as a profession.