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Management Of Electronic And Digital Media

Author: Alan B. Albarran
Publisher: Cengage Learning
ISBN: 1305854756
Size: 45.59 MB
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Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Managing Electronic Media

Author: Joan Van Tassel
Publisher: CRC Press
ISBN: 1136031626
Size: 16.91 MB
Format: PDF, Mobi
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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Digital Media And Innovation

Author: Richard A. Gershon
Publisher: SAGE Publications
ISBN: 1483322548
Size: 13.35 MB
Format: PDF, Kindle
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Management Of Electronic Media

Author: Alan Albarran
Publisher: Cengage Learning
ISBN: 0495569429
Size: 35.41 MB
Format: PDF, Docs
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MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course by providing clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web) industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Digital And Marketing Asset Management

Author: Theresa Regli
Publisher: Rosenfeld Media
ISBN: 1933820128
Size: 16.18 MB
Format: PDF, ePub, Docs
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The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Digital Channels And Social Media Management In Luxury Markets

Author: Fabrizio Mosca
Publisher: Routledge
ISBN: 1351332287
Size: 14.10 MB
Format: PDF, Mobi
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In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (these countries are added to a list of already relevant countries that are involved in luxury goods consumption, such as the Emirates, Russia, and South America); diffusion of new media and new technologies in communication, which is characterized by a high degree of interaction; the evolution of distribution channels is underway – these channels are moving towards new forms of integration that utilize both physical digital channels. This has forced firms to revise their strategies and implement multichannel marketing strategies to continue to operate in increasingly international markets that are characterized by increasingly more demanding and informed consumers. This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands; how luxury companies manage their communication and distribution channels to compete in the market and the impact of digital marketing on their competition; the main models of direct and indirect distribution in the digital channels; how consumers react to multichannel strategies; trends, social commerce and CSR and how luxury companies react; identifying the different social media strategies for luxury companies.

The Johns Hopkins Guide To Digital Media

Author: Marie-Laure Ryan
Publisher: JHU Press
ISBN: 1421412233
Size: 16.94 MB
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The study of what is collectively labeled "New Media"—the cultural and artistic practices made possible by digital technology—has become one of the most vibrant areas of scholarly activity and is rapidly turning into an established academic field, with many universities now offering it as a major. The Johns Hopkins Guide to Digital Media is the first comprehensive reference work to which teachers, students, and the curious can quickly turn for reliable information on the key terms and concepts of the field. The contributors present entries on nearly 150 ideas, genres, and theoretical concepts that have allowed digital media to produce some of the most innovative intellectual, artistic, and social practices of our time. The result is an easy-to-consult reference for digital media scholars or anyone wishing to become familiar with this fast-developing field.

Media Selling

Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Size: 67.46 MB
Format: PDF, ePub, Mobi
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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Digital Disruption And Electronic Resource Management In Libraries

Author: Nihar K. Dr. Patra
Publisher: Chandos Publishing
ISBN: 0081020465
Size: 21.47 MB
Format: PDF, ePub, Mobi
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Digital Disruption and Electronic Resource Management in Libraries identifies issues in the management of e-resources. The paradigm shift from Electronic Resources to Electronic Resource Management (ERM) has meant significant change for libraries and their users. One of the most important functions of a library is to provide information in electronic format. Libraries provide access to a wide variety of resources. A major challenge for libraries and librarians is therefore the management of this diversity of e-resources. ERM has emerged in this context. This book gives theoretical and practical information to assist librarians with ERM. It discusses broad trends and specific topics in the current landscape. It is devoted to theory, history, lifecycle, ERM systems, and the management of e-resources. Presents current theory and practice of Electronic Resource Management (ERM) Offers comprehensive coverage of ERM, including lifecycle, systems, standards Includes case studies for ERM Provides an international perspective on this critical topic

Handbook Of Research On Digital Media And Advertising User Generated Content Consumption

Author: Eastin, Matthew S.
Publisher: IGI Global
ISBN: 1605667935
Size: 37.88 MB
Format: PDF, Mobi
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"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.