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Marketing In Developing Countries

Author: Emmanuel C. Alozie
Publisher: Routledge
ISBN: 1135696942
Size: 50.23 MB
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No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages – that may ultimately support rather than distort Nigeria’s economic development.

Global Advertising Practice In A Borderless World

Author: Robert Crawford
Publisher: Routledge
ISBN: 1317421698
Size: 34.28 MB
Format: PDF, Docs
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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

International Political Economy In The 21st Century

Author: Roy Smith
Publisher: Taylor & Francis
ISBN: 1317612744
Size: 48.29 MB
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Understanding of the theories that underpin international political economy (IPE), and their practical applications, is crucial to the study of international relations, politics, development and economics. This is a comprehensive and accessible introduction to the field, with an engaging and coherent foundation to the subject. It considers traditional and alternative approaches to IPE, and in doing so elucidates key concepts, assumptions and the intellectual and historical context in which they arose and developed. At all times, it makes clear their relevance to issues from trade, finance and government, to environment, technology, health, labour, security, migration, development and culture. The book encourages independent reflection and critical thinking through a range of in-text guiding features. In addition, each chapter presents theoretical analysis alongside contemporary issues, helping the reader to relate to the real world of IPE and to better understand how theory helps inform interpretation of it. New to this edition: comprehensively updated to include key coverage of the post-2015 framework of the Sustainable Development Goals, the financial crisis and international government responses - successful or otherwise - to recent challenges; fully updated data, reflective questions, recommended readings, concept and example boxes, and illustrations; new chapters on health, migration and labour; additional coverage of trade theories and key contemporary issues, such as national versus human security, economic versus human development and illegal networks in global trade.

Global Marketing

Author: Ilan Alon
Publisher: Routledge
ISBN: 1317613511
Size: 25.72 MB
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Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Organizing Global Technology Flows

Author: Pierre-Yves Donzé
Publisher: Routledge
ISBN: 1135013578
Size: 47.72 MB
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Research on the international transfer of technology in economics and management literature has primarily focused on the role of countries and that of companies, in particular multinational enterprises (MNEs). Similarly, economic and business historians have tended to view international technology transfer as a way for economically ‘backward’ countries to acquire new technologies in order to catch up with more developed economies. This volume provides a more in-depth understanding of how the international transfer of technologies is organized and, in particular, challenges the core-periphery model that is still dominant in the extant literature. By looking beyond national systems of innovation, and statistics on foreign trade, patent registration and foreign direct investment, the book sheds more light on the variety of actors involved in the transfer process (including engineers, entrepreneurs, governments, public bodies, firms, etc.) and on how they make use of a broad set of national and international institutions facilitating technology transfer. Put differently, the volume offers a better understanding of the complexity of global technology flows by examining the role and actions of the different actors involved. By bringing together a number of original case studies covering many different countries over the period from the late 19th to the 21st century, the book demonstrates how technology is being transferred through complex processes, involving a variety of actors from several countries using the national and international institutional frameworks.

Global Business Intelligence

Author: J Mark Munoz
Publisher: Routledge
ISBN: 1315471116
Size: 70.76 MB
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Global Business Intelligence refers to an organization’s ability to gather, process and analyze pertinent international information in order to make optimal business decisions in a timely manner. With a challenging economic and geopolitical environment, companies and executives need to be adept at information gathering in order to manage emerging challenges and gain competitive advantages. This book Global Business Intelligence assembles a cast of international experts and thought leaders and explores the implications of business intelligence on contemporary management. Global Business Intelligence will be a key resource for researchers, academics, students and policy makers alike in the fields of International Business & Management, Business Strategy, and Geopolitics as well as related disciplines like Political Science, Economics, and Geography.

Technology Adaptation And Exports

Author: Vandana Chandra
Publisher: World Bank Publications
ISBN: 0821365088
Size: 80.46 MB
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The literature on technological change and growth has mainly used econometric models to establish that factors such as the degree of openness, skills, research and development expenditures, number of patents etc. are critical determinants of innovation and its effect on growth. However, this approach fails to explain the role of institutions and policies that created the environment for innovation. Using 10 case studies from developing countries, this book examines how governments fostered technological adaptation through public-private partnerships to develop world-class exporters in high-growth, non-traditional industries.

International Marketing Strategy

Author: Isobel Doole
Publisher: Cengage Learning EMEA
ISBN: 9781844807635
Size: 24.33 MB
Format: PDF, Mobi
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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts – analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

Building Businesses In Emerging And Developing Countries

Author: Elie Virgile Chrysostome
Publisher: Routledge
ISBN: 1136168850
Size: 43.38 MB
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This book focuses on the challenges and opportunities facing companies in emerging and developing countries. China and India have become the primary business destination for many global companies that are looking for market opportunities and low costs of production, whilst Morocco, Dubai, Brazil, Malaysia and Russia are also being targeted. This new edited volume helps develop a better understanding of the realities of doing business in emerging and developing countries, in particular exploring the dynamics between corporations – both indigenous and multinational – and local pressures in developing, transitional and emerging economies. The book points out the benefits and pitfalls of doing business in emerging and developing countries, as well as the adjustments that are necessary for success. It also discusses entrepreneurship in emerging and developing countries, exploring its new realities from women’s entrepreneurship in Muslim countries to social entrepreneurship in developing countries. The volume also points out the new challenges for SMEs of emerging and developing countries in a global competitive environment. Finally, it analyses corporate governance from a local partner perspective and an institutional perspective. Building Businesses in Emerging and Developing Countries will be of interest to business managers, students and researchers involved in international entrepreneurship and corporate governance.

Global Value Chains In A Changing World

Author: Deborah Kay Elms
Publisher:
ISBN: 9789287038821
Size: 66.60 MB
Format: PDF
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A collection of papers by some of the world's leading specialists on global value chains (GVCs). It examines how GVCs have evolved and the challenges they face in a rapidly changing world. The approach is multi-disciplinary, with contributions from economists, political scientists, supply chain management specialists, practitioners and policy-makers. Co-published with the Fung Global Institute and the Temasek