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Marketing In Small Businesses

Author: Brian Kenny
Publisher: Routledge
ISBN: 1134860889
Size: 46.50 MB
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Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

Understanding The Small Business Sector

Author: David J. Storey
Publisher: Routledge
ISBN: 1134838557
Size: 68.64 MB
Format: PDF, Docs
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Originally published in 1994, this text analyses the key issues that influence the growth and development of small businesses. Looking at the concept in which they operate, the book outlines the factors that are dominant in the sector and explores the effects if has on the economy. Is the creation of small businesses the answer to unemployment? Has the lowering of interest rates or taxation encouraged the self-employed to work harder? Have banks given small business a raw deal? These are just some of the questions discussed as David Storey explains the issues of employment, finance and policy and the issues dictating failure or success.

The Routledge Companion To Ethnic Marketing

Author: Ahmad Jamal
Publisher: Routledge
ISBN: 1136164219
Size: 22.16 MB
Format: PDF, ePub, Docs
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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Multinationals And Transfer Pricing

Author: Alan M. Rugman
Publisher: Routledge
ISBN: 1351999680
Size: 50.73 MB
Format: PDF, Kindle
View: 2009
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One of the reasons for the success of multinational enterprises in their ability to create in their supranational organisations "internal markets" which eliminate the imperfections of external world markets caused by tariffs on trade, restrictions on the flow of capital, information costs and so on. The method multinationals use to create and sustain internal markets is transfer pricing. Multinationals use to their advantage the difference between nominal accounting and real transfers from their head offices to a subsidiary in different countries to overcome transaction costs and restrictions on trade and capital flows. This book, first published in 1985, examines these and other aspects of multinationals’ use of transfer pricing. It puts forward original thinking and research findings by leading experts in this area. Empirical results are related to the activities of multinationals in less developed countries. This volume covers the economic theories of transfer pricing, accounting and fiscal practices and implications for government policies and regulations, and will be of interest to students of economics and business studies.

The Downfall Of The Gold Standard

Author: Gustav Cassel
Publisher: Routledge
ISBN: 135133798X
Size: 41.94 MB
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In this book, originally published in 1936, the author charts the sequence of events which converted him from an advocate of the restoration of the gold standard to a convinced opponent. His indictment of the gold standard is comprehensive and he attributes it as the chief cause of the economic difficulties of the 1920s. An invaluable commentary on the monetary instability of these crucial years, this book was written not only for economists and bankers but also for those interested in following the narrative of the most tumultuous events in the history of money.

The Routledge Companion To Financial Services Marketing

Author: Tina Harrison
Publisher: Routledge
ISBN: 1134095627
Size: 48.64 MB
Format: PDF, Kindle
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Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Enterprise Deprivation And Social Exclusion

Author: Alan Southern
Publisher: Taylor & Francis
ISBN: 1136731504
Size: 59.28 MB
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There is little doubt that in recent years, enterprise has been considered an essential approach in the alleviation of deprivation existing in the developed world. The assumption is that area-based initiatives provide a means by which enterprise can include all members of society in mainstream social and economic activities. The rationale behind Enterprise, Deprivation and Social Exclusion is to critically challenge the notion that enterprise can address the complexity behind deprivation and social exclusion by demonstrating UK and North American examples. We see how enterprise has come to be regarded as a means by which poverty can be reduced and new opportunities can be opened up to support individuals. However, the authors here seek to give a greater appreciation to the structural roots of deprivation and pose questions about whether or not enterprise might actually exacerbate structures of social and economic exclusion. What if enterprise actually maintains differences between types of community and keeps individuals entrenched in certain ways of thinking? The contributions in this edited collection will offer a distinct opportunity in respect of both theoretical and empirical advancement. The authors hale from both sides of the Atlantic and form an inter-disciplinary group to provide complementary perspectives in this field.

Small Enterprises And Economic Development

Author: Carl E. Liedholm
Publisher: Routledge
ISBN: 1135118159
Size: 74.37 MB
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Micro and small enterprises (MSEs) have been recognized as a major contemporary source of employment and income in a growing number of developing countries. Yet, relatively little is known about the characteristics and patterns of change in these enterprises. This volume examines the dynamics of MSEs in the development process. Drawing on a unique set of surveys conducted in twelve countries in Africa and Latin America the authors map the patterns of change in MSEs in the developing world. Subjects covered include: * significance of new start and closure rates of MSEs * factors involved in expansion rates and growth patterns of MSEs * the role of gender in MSEs evolution.

The Routledge Companion To Family Business

Author: Franz W. Kellermanns
Publisher: Taylor & Francis
ISBN: 1317419995
Size: 44.70 MB
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The Routledge Companion to Family Business offers a definitive survey of a field that has seen rapid growth in research in recent years. Edited by leading scholars with contributions from the top minds in family business from around the world, this volume provides researchers and scholars with a comprehensive understanding of the state of the discipline. Over 25 chapters address a wide variety of subjects, providing readers with a thorough review of the key research themes in the modern family firm, such as corporate social responsibility and bank debt rationing. International examples cover a wide range of economies including China, Europe, and Latin America. The book will appeal to undergraduates, postgraduates and business instructors seeking a definitive view of the issues and solutions that affect and support family business.

Entrepreneurship For The Creative And Cultural Industries

Author: Bonita Kolb
Publisher: Routledge
ISBN: 1317697863
Size: 76.80 MB
Format: PDF
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Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea in to a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector whilst its practical style will also suit recent graduates in these industries