Download marketing in small businesses volume 10 routledge library editions small business in pdf or read marketing in small businesses volume 10 routledge library editions small business in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get marketing in small businesses volume 10 routledge library editions small business in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Marketing In Small Businesses

Author: Brian Kenny
Publisher: Routledge
ISBN: 1134860889
Size: 62.21 MB
Format: PDF, Mobi
View: 699
Download and Read
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

Barriers To Growth In Small Firms

Author: John Barber
Publisher: Routledge
ISBN: 1317191811
Size: 12.33 MB
Format: PDF, Kindle
View: 3167
Download and Read
This book, originally published in 1989, studies both the growth and the barriers to growth of small firms. It examines market and industrial structures, also the role of investment institutions and their handling of small business accounts. There are chapters on management attitudes and ability considered as a potential barrier to development, and other problems such as lack of finance and of a suitably qualified workforce. The book stresses the importance of communicating the latest advances in technology to small firms, and urges the need to re-think government tax and procurement policies.

Understanding The Small Business Sector

Author: David J. Storey
Publisher: Routledge
ISBN: 1134838557
Size: 26.87 MB
Format: PDF, Docs
View: 2601
Download and Read
Originally published in 1994, this text analyses the key issues that influence the growth and development of small businesses. Looking at the concept in which they operate, the book outlines the factors that are dominant in the sector and explores the effects if has on the economy. Is the creation of small businesses the answer to unemployment? Has the lowering of interest rates or taxation encouraged the self-employed to work harder? Have banks given small business a raw deal? These are just some of the questions discussed as David Storey explains the issues of employment, finance and policy and the issues dictating failure or success.

The Downfall Of The Gold Standard

Author: Gustav Cassel
Publisher: Routledge
ISBN: 135133798X
Size: 24.53 MB
Format: PDF, Mobi
View: 732
Download and Read
In this book, originally published in 1936, the author charts the sequence of events which converted him from an advocate of the restoration of the gold standard to a convinced opponent. His indictment of the gold standard is comprehensive and he attributes it as the chief cause of the economic difficulties of the 1920s. An invaluable commentary on the monetary instability of these crucial years, this book was written not only for economists and bankers but also for those interested in following the narrative of the most tumultuous events in the history of money.

Small Enterprises And Economic Development

Author: Carl E. Liedholm
Publisher: Routledge
ISBN: 1135118159
Size: 62.17 MB
Format: PDF, ePub, Mobi
View: 1276
Download and Read
Micro and small enterprises (MSEs) have been recognized as a major contemporary source of employment and income in a growing number of developing countries. Yet, relatively little is known about the characteristics and patterns of change in these enterprises. This volume examines the dynamics of MSEs in the development process. Drawing on a unique set of surveys conducted in twelve countries in Africa and Latin America the authors map the patterns of change in MSEs in the developing world. Subjects covered include: * significance of new start and closure rates of MSEs * factors involved in expansion rates and growth patterns of MSEs * the role of gender in MSEs evolution.

A History Of Firearms

Author: W. Y. Carman
Publisher: Routledge
ISBN: 1317411153
Size: 60.35 MB
Format: PDF, Kindle
View: 7073
Download and Read
Amply illustrated with pen & ink drawings, and including a glossary of key terms, this volume, originally published in 1955, traces the history of firearms and the pioneers who made that history, step by step, to the fringe of a complex modern science.

A Survey Of Primitive Money

Author: A. Hingston Quiggin
Publisher: Routledge
ISBN: 1351653253
Size: 41.23 MB
Format: PDF, Docs
View: 6996
Download and Read
This book, first published in 1949, is the original and key survey of the stages which preceded the use of coins as the medium of exchange, and of the objects that coins displaced, objects which for want of a better name are here called primitive money. It examines in detail the primitive monies of the world, monies from far in the distant past, and monies still in use today. It is the essential reference source on the many different objects used as currency.

Critical Thinking And Education

Author: John E. McPeck
Publisher: Routledge
ISBN: 1315463679
Size: 76.16 MB
Format: PDF, ePub
View: 4334
Download and Read
The skills of ‘critical thinking’ occupy a contentious place in debates on education. It is of course widely recognised that education must consist of more than an unreasoning accumulation of facts and skills, and that modern society demands a highly-developed critical awareness to cope with its ever-increasing complexities. Yet the very term ‘critical thinking’ threatens to become a vague and unexamined slogan, displayed more in party tricks than in useful knowledge. In this book, first published in 1981, Professor McPeck offers a critique of the major ideas and important work in the field, including those of Ennis and de Bono, while at the same time presenting his own rigorous ideas on the proper place in critical thinking in the philosophy of education. The book aims to establish a sound basis on which the role of critical thinking in schools can be evaluated and the author makes a strong case for the contribution it can make to resolving current dilemmas of the curriculum.

Islam In Ethiopia

Author: J. Spencer Trimingham
Publisher: Routledge
ISBN: 1136970223
Size: 76.75 MB
Format: PDF, ePub
View: 3728
Download and Read
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.