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Marketing In Small Businesses

Author: Brian Kenny
Publisher: Routledge
ISBN: 1134860889
Size: 38.49 MB
Format: PDF, Mobi
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Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

The Western European Economy Routledge Library Editions Economic Geography

Author: Allan M. Williams
Publisher: Routledge
ISBN: 1317508963
Size: 30.69 MB
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This book, originally published in 1987, presents a broad overview of the spatial organization of the European economy, providing a valuable synthesis of recently published material by geographers and other social scientists. A major theme is the interdependence of economic development at various scales. The three main sections look at international and European economic context; detailed changes in particular sectors; specific types if regional economic formations. Case studies are used and reference made to historical processes.

Finance For Growing Enterprises

Author: Roger Buckland
Publisher: Routledge
ISBN: 1317191706
Size: 38.96 MB
Format: PDF, ePub, Docs
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This volume, originally published in 1995, examines the mechanisms by which businesses that have the capacity to grow – whether in terms of output, innovation or export – acquire the cash that enables growth. Addressing an issue of central importance to the competitiveness of firms and economies, this book draws together research by leading academics in the area. Throughout, research studies develop the themes of market failure, finance gaps and failure of demand. They also bring out the linkages between the financing choices facing the growing firm and the issues of organisation and of corporate governance that have to be address during the process of growth and maturity. Contributors challenge financial orthodoxy throughout, providing coherent analyses of the difficulties faced in the finance of the growing enterprise, from its early dependence on banks and informal finance to the pinnacle of a stock exchange listing.

An Industrial Geography Of The Netherlands Routledge Library Editions Economic Geography

Author: Egbert Wever
Publisher: Routledge
ISBN: 1317504739
Size: 21.34 MB
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This book, originally published in 1990, provides a comprehensive and detailed assessment of the Dutch economy since the war, discussing the changes which have been brought about by the restructuring of the economic base. The book employs case studies to analyse in particular the impact of regional policy, the position of the country in the international industrial network and the impact of large industrial concerns, foreign and domestic, on the Dutch economy.

Towards Global Localization Routledge Library Editions Economic Geography

Author: Philip Cooke
Publisher: Routledge
ISBN: 1317512855
Size: 50.34 MB
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This volume redefines the genre of sector studies. The first part of the book compares the experiences of Britain and France in the very voltaile world of high-tech industries during the 1980s. The macroeconomic regulation approach is carried over a microeconomic level in the empirical chapters through an analysis of studies of firms, each chapter written by authors well-placed to give a pan-European perspective.

Small Business Sourcebook

Author: Thomson Gale
ISBN: 9780787663810
Size: 42.36 MB
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A two-volume annotated guide to 26,670 listings of live and print sources of information designed to facilitate the start-up, development, and growth of specific small businesses, as well as 26,158 similar listings for general small business topics. An additional 11,167 entries are provided on a state-by-state basis; also included are 965 relevant U.S. federal government agencies and branch offices.

Transaction Costs And Trade Between Multinational Corporations

Author: C. Paul Hallwood
Publisher: Routledge
ISBN: 0415643260
Size: 59.36 MB
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Until this book was published little had appeared on the matter of the organization of production in oil gathering. This book: Describes the global offshore oil supply industry and its features on one of the world’s major offshore oil services bases Draws on the theory of the multinational corporation to explain why buyers and sellers should have internationalized themselves into a symbiotic relationship Discusses the preference of the oil companies for vertical disintegration Explains the transaction cost paradigm Integrates the largely American literature on the transaction cost paradigm with the literature on the multinational corporation (which is largely British).