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Marketing Management

Author: Philip Kotler
Publisher:
ISBN: 9780273753391
Size: 26.78 MB
Format: PDF, Mobi
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This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Marketing Management Fourteenth Canadian Edition

Author: Philip T Kotler
Publisher: Pearson Education Canada
ISBN: 013307675X
Size: 35.42 MB
Format: PDF, ePub
View: 5122
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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The text consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. The Companion Website is not included with the purchase of this product. Important Notice: The digital edition of this book is missing some of the images found in the physical edition.

Marketing Management

Author: Philip Kotler
Publisher:
ISBN: 9780273753360
Size: 73.71 MB
Format: PDF, ePub, Mobi
View: 2244
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This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Preface To Marketing Management

Author: J. Paul Peter
Publisher: McGraw-Hill Higher Education
ISBN: 1259200108
Size: 47.24 MB
Format: PDF, Mobi
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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Strategic Marketing Management 8th Edition

Author: Chernev, Alexander
Publisher: Cerebellum Press
ISBN: 1936572281
Size: 12.81 MB
Format: PDF, Kindle
View: 1658
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Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Marketing Management

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 1497052157
Size: 19.30 MB
Format: PDF, ePub, Mobi
View: 5139
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Facts101 is your complete guide to Marketing Management. In this book, you will learn topics such as Collecting Information and Forecasting Demand, Conducting Marketing Research, Creating Long-term Loyalty Relationships, and Analyzing Consumer Markets plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Business To Business Marketing Management

Author: Mark S. Glynn
Publisher: Emerald Group Publishing
ISBN: 178052577X
Size: 30.23 MB
Format: PDF, Kindle
View: 2254
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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

The Quintessence Of Marketing

Author: Nils Bickhoff
Publisher: Springer
ISBN: 3642454445
Size: 72.62 MB
Format: PDF, Mobi
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What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena

Marketing Management

Author: Situn Krushna Sahu
Publisher: Educreation Publishing
ISBN:
Size: 37.38 MB
Format: PDF, ePub, Docs
View: 6465
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Beginning of 21st century, there is various facet of marketing. The fundamental of marketing is utilized in every aspect. The marketing trends are making the marketers assimilate the innovations into marketing realities. The definitive impact is seen in the market place. Today companies are using the mode of application of innovations in product solution for the customer problems. Marketing is changed a lot from 1960’s. The fundamental topics such as segmentation, targeting, positioning still used by companies though there are new contemporary trends in marketing. Service market has grown significantly in this liberalized economy. Customers look for experiences while consuming. Customer lifestyle has changed substantially. New Indian customers graduating for nuclear family values, owning number of brands, having shopping experiences in retail outlet, flying in Airline, watching movies in multiplexes, food in good restaurant, pleasant stay in good hotel and health checkup in healthcare centers are becoming ices, properties, persons, places, events, information, ideas or organization is of interest to everyone. Customer feedback is implemented by the companies. Even the companies are tracking how many customers are clicking on what in webpage, and how many advertisements they are seeing. It makes marketers plan their market offerings. India's image now that it is able to provide services for the products augurs well for the country. Every chapter in this book explains in detail about fundamentals, challenges and contemporary issues. This book represents relevant topics for insightful marketing for the new century.

Your Business Degree

Author: Rosalind McCulloch
Publisher: Pearson Australia
ISBN: 1486011675
Size: 61.41 MB
Format: PDF
View: 7080
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Your Business Degree helps business and commerce students to maximise their chances of success in their degree studies and increase their readiness for employment after they graduate. By targeting the development of graduate competencies and academic skills, in line with TEQSA requirements, this book will help facilitate critical, minimum learning outcomes for any business student. It will be particularly appropriate for AACSB-accredited Business degrees as it is closely aligned to Assurance of Learning standards and requirements.