Download marketing modernity italian advertising from fascism to postmodernity studies in consumption and markets in pdf or read marketing modernity italian advertising from fascism to postmodernity studies in consumption and markets in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get marketing modernity italian advertising from fascism to postmodernity studies in consumption and markets in pdf book now. This site is like a library, Use search box in the widget to get ebook that you want.



Marketing Modernity

Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134489897
Size: 42.11 MB
Format: PDF, ePub
View: 3061
Download and Read
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.

Food And Cultural Studies

Author: Bob Ashley
Publisher: Routledge
ISBN: 1134490046
Size: 21.77 MB
Format: PDF, Docs
View: 1850
Download and Read
What and how we eat are two of the most persistent choices we face in everyday life. Whatever we decide on though, and however mundane our decisions may seem, they will be inscribed with information both about ourselves and about our positions in the world around us. Yet, food has only recently become a significant and coherent area of inquiry for cultural studies and the social sciences. Food and Cultural Studies re-examines the interdisciplinary history of food studies from a cultural studies framework, from the semiotics of Barthes and the anthropology of Levi-Strauss to Elias' historical analysis and Bourdieu's work on the relationship between food, consumption and cultural identity. The authors then go on to explore subjects as diverse as food and nation, the gendering of eating in, the phenomenon of TV chefs, the ethics of vegetarianism and food, risk and moral panics.

Decentering America

Author: Jessica C. E. Gienow-Hecht
Publisher: Berghahn Books
ISBN: 9781845452056
Size: 77.44 MB
Format: PDF, ePub, Docs
View: 3248
Download and Read
This is an introduction for academics, students, and poltical analysts to some of the latest trends in the study and state of culture and international history: modernity, NGOs, internationalism, cultural violence, the 'Romance of Resistance', and the culture of diplomacy.

Fashion Under Fascism

Author: Eugenia Paulicelli
Publisher: Berg Pub Limited
ISBN:
Size: 47.25 MB
Format: PDF
View: 912
Download and Read
Prada, Gucci, Max Mara: 'alta moda' is synonymous with luxury, glamour and pleasure. Yet Italian fashion also has a dark history. The fascism of 1930's Italy dominated more than just politics, it spilled over into modes of dress. 'Fashion under Fascism' considers this link in detail.

Brands

Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134277873
Size: 29.20 MB
Format: PDF, ePub, Mobi
View: 5135
Download and Read
Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management online branding the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.

The Seduction Of Unreason

Author: Richard Wolin
Publisher: Princeton University Press
ISBN: 9781400825967
Size: 31.52 MB
Format: PDF, Kindle
View: 2372
Download and Read
Fifteen years ago, revelations about the political misdeeds of Martin Heidegger and Paul de Man sent shock waves throughout European and North American intellectual circles. Ever since, postmodernism has been haunted by the specter of a compromised past. In this intellectual genealogy of the postmodern spirit, Richard Wolin shows that postmodernism's infatuation with fascism has been widespread and not incidental. He calls into question postmodernism's claim to have inherited the mantle of the left--and suggests that postmodern thought has long been smitten with the opposite end of the political spectrum. In probing chapters on C. G. Jung, Hans-Georg Gadamer, Georges Bataille, and Maurice Blanchot, Wolin discovers an unsettling commonality: during the 1930s, these thinkers leaned to the right and were tainted by a proverbial "fascination with fascism." Frustrated by democracy's shortcomings, they were seduced by fascism's grandiose promises of political regeneration. The dictatorships in Italy and Germany promised redemption from the uncertainties of political liberalism. But, from the beginning, there could be no doubting their brutal methods of racism, violence, and imperial conquest. Postmodernism's origins among the profascist literati of the 1930s reveal a dark political patrimony. The unspoken affinities between Counter-Enlightenment and postmodernism constitute the guiding thread of Wolin's suggestive narrative. In their mutual hostility toward reason and democracy, postmodernists and the advocates of Counter-Enlightenment betray a telltale strategic alliance--they cohabit the fraught terrain where far left and far right intersect. Those who take Wolin's conclusions to heart will never view the history of modern thought in quite the same way.

Elusive Consumption

Author: Karin M. Ekström
Publisher: Bloomsbury Academic
ISBN:
Size: 65.90 MB
Format: PDF, ePub, Mobi
View: 2918
Download and Read
In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however--sociology, anthropology, business or cultural studies--and as a result often present a limited view. Charged with the mission of unraveling what consumption means and how it operates, the world's leading experts were flown to a private location in Sweden to "battle it out." This pioneering book represents the outcome. Ranging from the "little black dress" to children's computer games, Elusive Consumption challenges our very understanding of consumerism and provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller--who offers the most persuasive argument in this battle royal?

Contesting Earth S Future

Author: Michael E. Zimmerman
Publisher: Univ of California Press
ISBN: 9780520919228
Size: 73.70 MB
Format: PDF, ePub, Docs
View: 3116
Download and Read
Radical ecology typically brings to mind media images of ecological activists standing before loggers' saws, staging anti-nuclear marches, and confronting polluters on the high seas. Yet for more than twenty years, the activities of organizations such as the Greens and Earth First! have been influenced by a diverse, less-publicized group of radical ecological philosophers. It is their work—the philosophical underpinnings of the radical ecological movement—that is the subject of Contesting Earth's Future. The book offers a much-needed, balanced appraisal of radical ecology's principles, goals, and limitations. Michael Zimmerman critically examines the movement's three major branches—deep ecology, social ecology, and ecofeminism. He also situates radical ecology within the complex cultural and political terrain of the late twentieth century, showing its relation to Martin Heidegger's anti-technological thought, 1960s counterculturalism, and contemporary theories of poststructuralism and postmodernity. An early and influential ecological thinker, Zimmerman is uniquely qualified to provide a broad overview of radical environmentalism and delineate its various schools of thought. He clearly describes their defining arguments and internecine disputes, among them the charge that deep ecology is an anti-modern, proto-fascist ideology. Reflecting both the movement's promise and its dangers, this book is essential reading for all those concerned with the worldwide ecological crisis.

Nietzsche Godfather Of Fascism

Author: Jacob Golomb
Publisher: Princeton University Press
ISBN: 9781400825332
Size: 58.24 MB
Format: PDF, Kindle
View: 3270
Download and Read
Nietzsche, the Godfather of Fascism? What can Nietzsche have in common with this murderous ideology? Frequently described as the "radical aristocrat" of the spirit, Nietzsche abhorred mass culture and strove to cultivate an Übermensch endowed with exceptional mental qualities. What can such a thinker have in common with the fascistic manipulation of the masses for chauvinistic goals that crushed the autonomy of the individual? The question that lies at the heart of this collection is how Nietzsche came to acquire the deadly "honor" of being considered the philosopher of the Third Reich and whether such claims had any justification. Does it make any sense to hold him in some way responsible for the horrors of Auschwitz? The editors present a range of views that attempt to do justice to the ambiguity and richness of Nietzsche's thought. First-rate contributions by a variety of distinguished philosophers and historians explore in depth Nietzsche's attitudes toward Jews, Judaism, Christianity, anti-Semitism, and National Socialism. They interrogate Nietzsche's writings for fascist and anti-Semitic proclivities and consider how they were read by fascists who claimed Nietzsche as their intellectual godfather. There is much that is disturbingly antiegalitarian and antidemocratic in Nietzsche, and his writings on Jews are open to differing interpretations. Yet his emphasis on individualism and contempt for German nationalism and anti-Semitism put him at stark odds with Nazi ideology. The Nietzsche that emerges here is a tragic prophet of the spiritual vacuum that produced the twentieth century's totalitarian movements, the thinker who best diagnosed the pathologies of fin-de-siècle European culture. Nietzsche dared to look into the abyss of modern nihilism. This book tells us what he found. The contributors are Menahem Brinker, Daniel W. Conway, Stanley Corngold, Kurt Rudolf Fischer, Jacob Golomb, Robert C. Holub, Berel Lang, Wolfgang Müller-Lauter, Alexander Nehamas, David Ohana, Roderick Stackelberg, Mario Sznajder, Geoffrey Waite, Robert S. Wistrich, and Yirmiyahu Yovel.

Postmodernism Or The Cultural Logic Of Late Capitalism

Author: Fredric Jameson
Publisher: Duke University Press
ISBN: 9780822310907
Size: 67.60 MB
Format: PDF
View: 6229
Download and Read
Now in paperback, Fredric Jameson’s most wide-ranging work seeks to crystalize a definition of “postmodernism” Jameson’s inquiry looks at the postmodern across a wide landscape, from “high”; art to “low,” from market ideology to architecture, from painting to “punk” film, from video art to literature.