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Marketing Modernity

Author: Adam Arvidsson
Publisher: Routledge
ISBN: 1134489897
Size: 35.26 MB
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In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.

Food And Cultural Studies

Author: Bob Ashley
Publisher: Routledge
ISBN: 1134490046
Size: 78.44 MB
Format: PDF, Mobi
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What and how we eat are two of the most persistent choices we face in everyday life. Whatever we decide on though, and however mundane our decisions may seem, they will be inscribed with information both about ourselves and about our positions in the world around us. Yet, food has only recently become a significant and coherent area of inquiry for cultural studies and the social sciences. Food and Cultural Studies re-examines the interdisciplinary history of food studies from a cultural studies framework, from the semiotics of Barthes and the anthropology of Levi-Strauss to Elias' historical analysis and Bourdieu's work on the relationship between food, consumption and cultural identity. The authors then go on to explore subjects as diverse as food and nation, the gendering of eating in, the phenomenon of TV chefs, the ethics of vegetarianism and food, risk and moral panics.

Decentering America

Author: Jessica C. E. Gienow-Hecht
Publisher: Berghahn Books
ISBN: 9781845452056
Size: 54.35 MB
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This is an introduction for academics, students, and poltical analysts to some of the latest trends in the study and state of culture and international history: modernity, NGOs, internationalism, cultural violence, the 'Romance of Resistance', and the culture of diplomacy.