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The Persuasion Handbook

Author: James Price Dillard
Publisher: SAGE Publications
ISBN: 1452261598
Size: 28.43 MB
Format: PDF, ePub
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The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.

Practical Manual Of Gastroesophageal Reflux Disease

Author: Marcelo F. Vela
Publisher: John Wiley & Sons
ISBN: 1118444809
Size: 46.97 MB
Format: PDF, ePub
View: 381
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This portable handbook provides daily guidance on one of the most prevalent conditions in medicine, gastroesophageal reflux disease and related acid-reflux conditions. Gastroenterologists in training and in practice will use the variety of pedagogic features -- such as case histories, potential pitfall boxes, key points, management algorithms, and useful weblinks -- in each chapter to find quick answers to immediate questions.

Communication Research Statistics

Author: John C. Reinard
Publisher: SAGE Publications
ISBN: 1506320481
Size: 75.29 MB
Format: PDF, ePub, Mobi
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While most books on statistics seem to be written as though targeting other statistics professors, John Reinard's Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP.

India S New Capitalists

Author: H. Damodaran
Publisher: Springer
ISBN: 0230594123
Size: 70.55 MB
Format: PDF, ePub
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In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups.

The Sage Handbook Of Public Relations

Author: Robert Lawrence Heath
Publisher: SAGE
ISBN: 1412977819
Size: 55.80 MB
Format: PDF
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

The Massey Ferguson 35 Tractor Workshop Service Manual

Author: Chris Jaworski
Publisher: Old Pond Publishing
ISBN: 9781908397126
Size: 47.36 MB
Format: PDF, Mobi
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Chris Jaworski's book, based on his heavily illustrated articles for Tractor & Machinery magazine, is a step-by-step manual on servicing and repairing these machines. Whereas the MF company manuals of the period were aimed at dealership mechanics and assumed a great amount of technical knowledge, Chris's book goes back to the basics.

Fundamentals Of Tree Ring Research

Author: James H. Speer
Publisher: University of Arizona Press
ISBN: 9780816526840
Size: 44.18 MB
Format: PDF
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Although there are other scientific means of dating climatic and environmental events, dendrochronology provides the most reliable of all palaeorecords. This comprehensive text addresses all of the subjects that a reader who is new to the field will need to know and will be a welcome reference for practitioners at all levels. It includes a history of the discipline, biological and ecological background, principles of the field, basic scientific information on the structure and growth of trees, the complete range of dendrochronology methods, and a full description of each of the relevant subdisciplines.