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Meaningful

Author: Bernadette Jiwa
Publisher:
ISBN: 9780994432803
Size: 80.41 MB
Format: PDF, ePub, Mobi
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"The most important book for your boss to read this year." -SETH GODIN "Empathy, relevance, and affinity-three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world." -GUY KAWASAKI "A must read for any entrepreneur or marketer. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit!" -DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY "This book and the Story Strategy Blueprint inside are invaluable for anyone who wants to disrupt their industry and to know and genuinely matter to their customers. Bernadette's unique views and teachings will give you the most important, empathetic tools to know the consumer and be a successful storyteller." -ANTONIO ZEA, Global Director, Football Footwear, UNDER ARMOUR "As marketers our future value and success relies on using our customers as our compass. Through inspiring case studies, learn about the Innovation Trifecta and how affinity that is earned, rather than attention that is bought can power your business growth. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet." -LEE TONITTO, CEO, AUSTRALIAN MARKETING INSTITUTE One of Inc Magazine's Top Business Books of 2015. Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world-to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something-and can't. We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others-helping them to see what's possible for them. Our ideas fly when we show others their wings.

Author: Jeff VanderMeer
Publisher: Εκδόσεις Καστανιώτη
ISBN: 9600359830
Size: 28.29 MB
Format: PDF, ePub, Docs
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Μια τετραμελής ομάδα –μια ψυχολόγος, μια βιολόγος, μια ανθρωπολόγος και μια χωρομέτρης– στέλνεται να εξερευνήσει την αποκλεισμένη, μυστηριώδη Περιοχή Χ (είναι η δωδέκατη αποστολή που αναλαμβάνει τούτη την εξερεύνηση). Εκεί, μες στην παρθένα ερημιά, όπου δεν απομένουν παρά μόνο τα χαλάσματα ενός εγκαταλειμμένου χωριού, τα τέσσερα μέλη βρίσκουν έναν μυστηριώδη πύργο βυθισμένο στη γη, που στους τοίχους του ξετυλίγεται μια παράξενη γραφή φτιαγμένη από μύκητες, και στην άλλη άκρη της Περιοχής Χ ένα φάρο με ίχνη, μέσα, ενός τρομερού μακελειού. Πατώντας στέρεα στη λογοτεχνία του Χ. Φ. Λάβκραφτ και του Τζ. Γκ. Μπάλαρντ, μα και στο Σολάρις, ίσως, του Στάνισλαβ Λεμ, και στην αίσθηση που δίνει μια ταινία όπως το Στάλκερ του Αντρέι Ταρκόφσκι, ο Τζεφ Βάντερμιερ στον Αφανισμό (βραβευμένο με το Βραβείο Nebula το 2014), το πρώτο μυθιστόρημα της Τριλογίας της Νότιας Ζώνης, πλάθει μια εφιαλτική και συνάμα μαγευτική μα εντελώς μοναδική ιστορία επιστημονικής φαντασίας, ένα από εκείνα τα σπάνια βιβλία που εντέλει, και παρά τις όποιες ομοιότητες και αναφορές, στέκουν μόνα τους, δίχως στην πραγματικότητα να έχουν όμοιό τους.

Author: Χάνια Γιαναγκιχάρα
Publisher: Metaichmio Publications
ISBN: 6180309663
Size: 64.95 MB
Format: PDF
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Τέσσερις φίλοι και συμφοιτητές μετακομίζουν, μετά την αποφοίτησή τους, στη Νέα Υόρκη για να φτιάξουν τη ζωή τους – άφραγκοι, χαμένοι, με μόνο τους στήριγμα τη φιλία τους και τις φιλοδοξίες τους: Ο ευγενής, ωραίος Γουίλεμ, επίδοξος ηθοποιός· ο Τζέι Μπι, ζωγράφος από το Μπρούκλιν, που προσπαθεί να κατακτήσει τον καλλιτεχνικό κόσμο∙ ο Μάλκολμ, αρχιτέκτονας σε μια σημαντική εταιρεία∙ και ο Τζουντ – ο ιδιοφυής, αινιγματικός Τζουντ. Όπως περνούν οι δεκαετίες, οι σχέσεις τους βαθαίνουν, αλλά και σκοτεινιάζουν, καθώς τις χρωματίζουν ο εθισμός, η επιτυχία, η περηφάνια. Ωστόσο η σπουδαιότερη πρόκληση, συνειδητοποιούν όλοι, είναι ο ίδιος ο Τζουντ, πλέον ένας απίστευτα χαρισματικός δικηγόρος μα και ένας άνθρωπος ολοένα και πιο διαλυμένος, με το σώμα του και τον νου του σημαδεμένα από τους ανείπωτους τρόμους της παιδικής του ηλικίας – κυνηγημένος από τραύματα που φοβάται ότι όχι μόνο δεν θα ξεπεράσει ποτέ, αλλά και θα τον ορίζουν για πάντα. Με πρόζα πλούσια και λαμπρή, η Γιαναγκιχάρα γράφει έναν τραγικό, υπερβατικό ύμνο στην αγάπη, μια αριστοτεχνική απεικόνιση του σπαραγμού, της τυραννίας της μνήμης και των ορίων της ανθρώπινης αντοχής.

Author: Paulo Coelho
Publisher:
ISBN: 9789602368794
Size: 72.63 MB
Format: PDF, Mobi
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Author: Stephen King
Publisher: Harlenic Hellas Publishing
ISBN: 9789606204845
Size: 64.22 MB
Format: PDF, Mobi
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Can Caterpillars Fly

Author: Dana Parsons
Publisher: Page Publishing Inc
ISBN: 1628382457
Size: 44.33 MB
Format: PDF, Mobi
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Peg the caterpillar is a sweet little bug who loves playing with her friends. She wants to be included in the other bugs playtime, but feels left out when all of her friends are flying. The question, "Can a Caterpillar Fly?" bridges the gap between caterpillars and butterflies, in hopes that the young reader can understand how one becomes the other. On a more meaningful level, this book is also about wishing for something you think cannot happen, but that in reality will come around with patience and time! The idea of not fitting in is one that the young reader can relate to, and this book is meant to help children feel better about their own lives.

Hunch

Author: Bernadette Jiwa
Publisher: Penguin UK
ISBN: 0241979153
Size: 73.34 MB
Format: PDF, ePub
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Where will your next big idea come from? Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home? Successful entrepreneurs don't wait for proof that their idea will work. They learn to trust their gut and go. In Hunch, bestselling author and business adviser Bernadette Jiwa shows you how to harness the power of your intuition so you can recognize opportunities others miss and create the breakthrough idea the world is waiting for. She explores inspired hunches, from one that led to the launch of the breakout Goldiblox brand, to another that helped a doctor reduce infant mortality around the world. Filled with success stories, reflection exercises and writing prompts, Hunch is the indispensable guide to embracing your unique potential and discovering your own winning ideas.

William Golding S Lord Of The Flies

Author: W. Meitcke
Publisher: Barron's Educational Series
ISBN: 9780812034264
Size: 79.16 MB
Format: PDF
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A guide to reading "Lord of the Flies" with a critical and appreciative mind. Includes background on the author's life and times, sample tests, term paper suggestions, and a reading list.

The Icarus Deception

Author: Seth Godin
Publisher: Penguin
ISBN: 1101612304
Size: 66.79 MB
Format: PDF, ePub
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In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Godin shows us how it’s possible and convinces us why it’s essential.

Story Quilts

Author: Mary Mashuta
Publisher: C & T Pub
ISBN:
Size: 64.64 MB
Format: PDF
View: 1876
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Details how to capture the moments of readers' lives in interesting, meaningful story quilts, describing how to select topics, collect ideas and fabrics, and use traditional blocks to begin the design. Original.