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Media Effects And Society

Author: Elizabeth M. Perse
Publisher: Routledge
ISBN: 1136992359
Size: 71.28 MB
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Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

Media Effects

Author: Jennings Bryant
Publisher: Routledge
ISBN: 1135591105
Size: 39.38 MB
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With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Mass Media Effects Research

Author: Raymond W. Preiss
Publisher: Routledge
ISBN: 1136772243
Size: 72.52 MB
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This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement. The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.

Environment Media And Communication

Author: Anders Hansen
Publisher: Routledge
ISBN: 1317231627
Size: 69.70 MB
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Media and communication processes are central to how we come to know about and make sense of our environment and to the ways in which environmental concerns are generated, elaborated, manipulated and contested. The second edition of Environment, Media and Communication builds on the first edition’s framework for analysing and understanding media and communication roles in the politics of the environment. It draws on the significant and continuing growth and advances in the field of environmental communication research to show the increasing diversification and complexity of environmental communication. The book highlights the persistent urgency of analysing and understanding how communication about the environment is being influenced and manipulated, with implications for how and indeed whether environmental challenges are being addressed and dealt with. Since the first edition, changes in media organisations, news media and environmental journalism have continued apace, but – perhaps more significantly – the media technologies and the media and communications landscape have evolved profoundly with the continued rise of digital and social media. Such changes have gone hand in hand with, and often facilitated, enabled and enhanced shifting balances of power in the politics of the environment. There is thus a greater need than ever to analyse and understand the roles of mediated public communication about the environment, and to ask critical questions about who/what benefits and who/what is adversely affected by such processes. This book will be of interest to students in media/communication studies, geography, environmental studies, political science and sociology as well as to environmental professionals and activists.

Children Teens Families And Mass Media

Author: Rose M. Kundanis
Publisher: Routledge
ISBN: 1135624275
Size: 59.47 MB
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This text provides a survey of the relationship between children and those mass media found in the home--radio, television, and the Internet. Using a theory-based approach, with attention to developmental, gender, ethnic, and generational differences, author Rose M. Kundanis explores the nature of these relationships and their influences on children and families, looking at the experiences children have at various developmental ages and across generations. She reviews children's own experiences with media and examines the variety of effects that can operate due to children's perceptions at different ages, including fear, aggression, and sexuality. The text includes theory and research from mass communication, developmental psychology, education, and other areas, representing the broad spectrum of influences at work. Features of this text include: *side-bar interviews with teens who work in media and people who develop policy or programming for children's media; *in-depth explanations of the Generational Theory and the Developmental Theory as they apply to children and the media, plus a survey of other applicable theories; *description of the key points of the Children's Television Act of 1990, the Telecommunications Act of 1996, and other relevant legislation; and *questions and activities to extend the exploration of topics. This text will help students develop a critical understanding of the relationship of children and the media; the variables affecting and influencing children's response to media; the theories that explain and predict this relationship; and the ways in which children use the media and can develop media literacy. It is appropriate for courses at the advanced undergraduate and graduate level, including children and media, media literacy, mass communication and society, and media processes and effects, as well as special topics courses in education, communication, and psychology.

Sex In Consumer Culture

Author: Tom Reichert
Publisher: Routledge
ISBN: 1136684050
Size: 16.16 MB
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Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

The Impact Of International Television

Author: Michael G. Elasmar
Publisher: Routledge
ISBN: 1135635056
Size: 77.58 MB
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For several decades, cultural imperialism has been the dominant paradigm for conceptualizing, labeling, predicting, and explaining the effects of international television. It has been used as an unchallenged premise for numerous essays on the topic of imported television influence, despite the fact that the assumption of strong cultural influence is not necessarily reflected in the body of research that exists within this field of study. In The Impact of International Television: A Paradigm Shift, editor Michael G. Elasmar and his contributors challenge the dominant paradigm of cultural imperialism, and offer an alternative paradigm with which to evaluate international or crossborder message influence. In this volume, Elasmar has collected original research from leading scholars working in the area of crossborder media influence, and contributes his own meta-analysis to examine what research findings actually show on the influences of crossborder messages. The contributions included here illustrate points, such as: the contentions of cultural imperialism and the context in which its assumptions emerged and developed; the complexities of the relationship between exposure to foreign television and its subsequent effects on local audience members; the applicability of quantitative methods to a topic commonly tackled using argumentation, critical theory, and other qualitative approaches; and the difficulty of achieving strong and homogenous effects. In bringing together the work of independent researchers, The Impact of International Television: A Paradigm Shift bridges over 40 years of research efforts focused on imported television influence, the results of which, as a whole, challenge the de facto strong and homogenous effects assumed by those who support the paradigm of cultural imperialism. The volume sets a theory-driven agenda of research and offers an alternative paradigm for the new generation of researchers interested in international media effects. As such, the volume is intended for scholars, researchers, and students in international and intercultural communication, cross-cultural communication, mass communication, media effects, media and society, and related areas. It will also be of great interest to academics in international relations, cross-cultural and social psychology, intergroup and international relations, international public opinion, and peace studies.

The Mass Audience

Author: James Webster
Publisher: Routledge
ISBN: 1136685936
Size: 28.34 MB
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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.

Immersed In Media

Author: Cheryl Campanella Bracken
Publisher: Routledge
ISBN: 1135849889
Size: 67.51 MB
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"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction. The current volume takes a step towards understanding this potential paradigm shift, combining insights from pioneers of the field of ‘presence’ with bright young scholars who bring a new perspective." —Jeremy Bailenson, Stanford University, USA "This book provides an indispensable contribution to scholars in communication studies, computer science and psychology interested in the modes of being present in different media, and offers a careful historical and theoretical framework to the state-of-the-art research."—Anna Spagnolli, University of Padova, Italy "Bracken and Skalski have assembled a collection of works from the world’s foremost authorities on telepresence, a topic that has gone understudied for years. Someone has finally assembled a comprehensive volume on the subject. This book is a must not only for those interested in telepresence, but for mass communication scholars of all kinds."—Kenneth A. Lachan, University of Massachusetts, Boston, USA Immersed in Media highlights the increasing significance of telepresence in the media field. With contributions representing diverse disciplines, this volume delves into the topic through considerations of popular media types and their effects on users. Chapters in the work explain how the experience of presence can be affected by media technologies, including television, video games, film, and the Internet. They also discuss how presence experience mediates or moderates commonly studied media effects, such as enjoyment, persuasion, and aggression. These discussions are accompanied by overviews of the current state of presence research and its future. Ultimately, this work establishes the crucial role of telepresence in gaining a complete understanding of the uses and effects of popular media technologies.

A Cognitive Psychology Of Mass Communication

Author: Richard Jackson Harris
Publisher: Routledge
ISBN: 1135850372
Size: 77.90 MB
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In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.