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Media Literacy Keys To Interpreting Media Messages 4th Edition

Author: Art Silverblatt
Publisher: ABC-CLIO
ISBN: 1440830924
Size: 71.30 MB
Format: PDF
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Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. • Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars • Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media • Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change

Media Literacy

Author: Art Silverblatt
Publisher: Praeger Pub Text
ISBN: 9781440831157
Size: 59.15 MB
Format: PDF, ePub, Docs
View: 1923
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Media is everywhere but is often a poor source of information. Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. This fourth edition supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media, particularly in digital, interactive forms, this book addresses all forms of information disseminated via mass communication. Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part two focuses on the application of this methodological framework to the analysis of advertising, journalism, American political communications, and interactive media. Part three considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population. The book: Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars ; Represents a highly effective tool for achieving a key aspect of media literacy, enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media ; And provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change. -- From publisher's website.

The Law Of Public Communication

Author: Kent R. Middleton
Publisher: Routledge
ISBN: 1351692348
Size: 27.55 MB
Format: PDF, Mobi
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Now in its tenth edition, The Law of Public Communication provides an overview of media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers, and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features color photos, as well as breakout boxes that apply the book’s principles to daily life. The new case studies discussed often reflect new technologies and professional practices.

Practical Media Literacy

Author: Nick Pernisco
Publisher: Createspace Independent Publishing Platform
ISBN: 9781511891363
Size: 74.54 MB
Format: PDF, ePub
View: 6935
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Media literacy educator Nick Pernisco's new book, Practical Media Literacy: An essential guide to the critical thinking skills for our digital world, is the perfect introduction to media literacy for young adults, teachers, and parents. Pernisco has distilled his years of teaching experience into a practical guide for learning the most crucial skills needed to be a digital citizen in the 21st century. This is a must-read for anyone interested in learning how to interpret the enormous amounts of information we are exposed to everyday, both in traditional media and online. The book includes an introduction to media and media literacy, explaining what media is, how it affects us, and why we should pay close attention to it. The reader is then presented with a framework that can be used to analyze any type of media. Once the basics are thoroughly explained, the bookfocuses on individual types of media and specific methods for analyzing each type. Readers will learn to analyze and think critically about movies, television, music, social media, advertising, news, video games,and more. Each section contains relevant exercises to help readers better understand the impact each type of media has on their lives. These exercises can be completed alone, or may be used as lesson plans in a classroom setting. This 2nd edition builds on the strengths of the previous version. * A stronger focus on the learner. The book explains media literacy from its most basic elements to some sophisticated topics of interest for all ages. This makes the book a perfect textbook for any K-12 classroom. * Expanded information on more types of media. Movies, TV, advertising, photography, social media, music, news, and video games each get their own chapter, each illustrating details about how to analyze each type of media and numerous activities that may be used as lesson plans. This book is perfect as a textbook for a course on media literacy, an introductory course about media, any class that uses media (tv, movies, music, the web) to convey information, forat home use by parents, and for curious minds trying to better understand their world.

Introduction To Media Literacy

Author: W. James Potter
Publisher: SAGE Publications
ISBN: 1483379604
Size: 29.54 MB
Format: PDF, ePub, Mobi
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Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

Genre Studies In Mass Media

Author: Art Silverblatt
Publisher: M.E. Sharpe
ISBN: 9780765628244
Size: 77.71 MB
Format: PDF, ePub, Docs
View: 1884
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The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, preoccupations, behavior, and myths. This handbook provides a systematic, in-depth approach to the study of media genres - including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. The author addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres - such as reality TV shows - appear? Are there differences in genres from one country to another? Combining theoretical approaches with concrete examples, the book reinforces one's understanding of the importance of genre to the creation, evolution, and consumption of media content. Each chapter in this reader-friendly book contains a detailed discussion of one of the theoretical approaches to genre studies, followed by Lines of Inquiry, which summarizes the major points of the discussion and suggests directions for analysis and further study. Each chapter also includes an example that illustrates how the particular theoretical approach can be applied in the analysis of genre. The author's careful linkage of different genres to the real world makes the book widely useful for those interested in genre study as well as media and culture, television studies, film studies, and media literacy.

Political Campaigns And Political Advertising A Media Literacy Guide

Author: Frank W. Baker
Publisher: ABC-CLIO
ISBN: 0313347565
Size: 16.34 MB
Format: PDF, Docs
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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

The International Encyclopedia Of Media Effects 4 Volume Set

Author: Patrick R?ssler
Publisher: John Wiley & Sons
ISBN: 1118784049
Size: 73.49 MB
Format: PDF
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The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association

Media And Culture With 2013 Update

Author: Richard Campbell
Publisher: Macmillan
ISBN: 1457604914
Size: 32.52 MB
Format: PDF, ePub, Mobi
View: 6599
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Today's media landscape is changing faster than ever, and students are experiencing these developments firsthand. Media & Culture pulls back the curtain on the media and shows students what all these new trends and developments really mean — giving students the deeper insight and context they need to become informed media critics. The 2013 Update also includes the must-cover events and trends students need to know to become informed media consumers and critics — from social media's influence on political events like the Occupy Wall Street movement and the Arab Spring revolutions and what the News Corp. phone-hacking scandal means for journalism to the continued growth of television streaming and apps and the advent of tablet-only newspapers. Read the preface.

21st Century Communication A Reference Handbook

Author: William F. Eadie
Publisher: SAGE
ISBN: 1412950309
Size: 67.23 MB
Format: PDF, Kindle
View: 661
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Via 100 entries or "mini-chapters," the SAGE 21st Century Reference Series volumes on Communication will highlight the most important topics, issues, questions, and debates any student obtaining a degree in the field of communication ought to have mastered for effectiveness in the 21st Century. The purpose is to provide undergraduate majors with an authoritative reference source that will serve their research needs with more detailed information than encyclopedia entries but not as much jargon, detail or density as a journal article or a research handbook chapter.