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Media Literacy Keys To Interpreting Media Messages 4th Edition

Author: Art Silverblatt
Publisher: ABC-CLIO
ISBN: 1440830924
Size: 58.49 MB
Format: PDF, Kindle
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Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. • Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars • Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media • Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change

Media Literacy

Author: W. James Potter
Publisher: SAGE Publications
ISBN: 1483379345
Size: 21.47 MB
Format: PDF, ePub
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In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis.

The International Encyclopedia Of Media Effects 4 Volume Set

Author: Patrick R?ssler
Publisher: John Wiley & Sons
ISBN: 1118784049
Size: 79.73 MB
Format: PDF
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The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association

Political Campaigns And Political Advertising A Media Literacy Guide

Author: Frank W. Baker
Publisher: ABC-CLIO
ISBN: 0313347565
Size: 38.77 MB
Format: PDF, Kindle
View: 5493
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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.

Media Messages

Author: Linda Holtzman
Publisher: M.E. Sharpe
ISBN: 0765634767
Size: 33.81 MB
Format: PDF, ePub, Mobi
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The new edition of this widely acclaimed book reveals how the popular media contributes to widespread myths and misunderstanding about cultural diversity. Along with updated media examples, expanded theories and analysis, this edition explores even more deeply the coverage of race in two chapters, discusses more broadly how men and boys are depicted in the media and socialized, and how class issues have become even more visible during the Great Recession of the 21st century and the Occupy movements.

Die Magischen Kan Le

Author: Marshall McLuhan
Publisher:
ISBN: 9783430164047
Size: 61.61 MB
Format: PDF, ePub, Docs
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.

Language Arts Essentials

Author: Gail E. Tompkins
Publisher: Prentice Hall
ISBN: 9780131720060
Size: 31.54 MB
Format: PDF, Kindle
View: 6785
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This new book from the leading name in literacy and language arts has been crafted to provide concise, critical information for teaching the language arts, backed by the most current and applicable research available. The "essentials" format gives teachers the information they need in a price- and time-conscious way. Language Arts Essentials will provide inservice teachers with the needed background information and strategies as they further their professional development. Written by leading Language Arts author Gail Tompkins, this book is: Concise, research driven, critical information for the language arts. Very Applied - The book is divided into six parts, with each part covering the essentials, strategies, and classroom practices appropriate to the topic. A BRAND NEW BOOK - not just chapters of her big book. Written from the ground up to be an essentials book.