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Media Research Methods

Author: Barrie Gunter
Publisher: SAGE
ISBN: 9780761956594
Size: 28.37 MB
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Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.

Media Research Methods

Author: Ina Bertrand
Publisher: Macmillan International Higher Education
ISBN: 1137552166
Size: 55.33 MB
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This fully revised and updated second edition provides an accessible introduction to the research methods for studying media, communication and culture. In particular, the new edition considers how globalisation and digitalisation have changed the contexts, practices and content of media and the way that it is researched.

The Concise Encyclopedia Of Communication

Author: Wolfgang Donsbach
Publisher: John Wiley & Sons
ISBN: 1118789326
Size: 47.87 MB
Format: PDF, ePub, Mobi
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This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Media Studies

Author: Philip Rayner
Publisher: Psychology Press
ISBN: 0415291720
Size: 44.21 MB
Format: PDF, Kindle
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A unique collection of resources for all those studying the media at university and pre-university level, this book brings together a wide array of material including advertisements, political cartoons and academic articles, with supporting commentary and explanation to clarify their importance to Media Studies. In addition, activities and further reading and research are suggested to help kick start students' autonomy. The book is organized around three main sections: Reading the Media, Audiences and Institutions, and is edited by the same teachers and examiners who brought us the hugely successful AS Media Studies: The Essential Introduction. This is an ideal companion or standalone sourcebook to help students engage critically with media texts - its key features include: further reading suggestions a comprehensive bibliography a list of web resources.

Media And The Sexualization Of Childhood

Author: Barrie Gunter
Publisher: Routledge
ISBN: 1317684028
Size: 63.95 MB
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Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the developed world have raised concerns about the effects all these experiences can have on the socialisation and psychological development of children and the extent to which the premature introduction of sexuality into their lives can place them at risk of unwanted attention. This book explores these issues using an evidence based approach that draws on research findings from around the world, representing the most comprehensive single account of the field. The book will be invaluable to students studying topics surrounding children and the media and childhood studies, as well as students of communication, media, cultural studies, sociology, psychology and health science.

The Survey Handbook

Author: Arlene Fink
Publisher: SAGE
ISBN: 9780761925804
Size: 60.65 MB
Format: PDF, Kindle
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"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey." --Gerald Albaum, University of Oregon, review in Journal of Marketing Research New to this edition: The characteristics and uses of qualitative surveys The steps in a content analysis of qualitative data Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct The main components of an informed consent form

Qualitative Media Analysis

Author: David L. Altheide
Publisher: SAGE
ISBN: 1452230056
Size: 74.47 MB
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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

Message Effects In Communication Science

Author: James J. Bradac
Publisher: Sage Publications, Inc
Size: 66.14 MB
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Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption including messages designed to entertain and to depict violence, are then considered. Prospects for future research are summarized and discussed in the concluding chapter. Demonstrating the increasingly theoretical state of the study of message effects and addressing many new research topics, the volume serves to give professionals and students in communication an overview of the contemporary study of message effects and to present a perspective on progress in the area.