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Media Telecommunications And Business Strategy

Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1136288910
Size: 37.57 MB
Format: PDF, ePub
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With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Telecommunications And Business Strategy

Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1135593558
Size: 19.19 MB
Format: PDF, Docs
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Policy And Marketing Strategies For Digital Media

Author: Yu-li Liu
Publisher: Routledge
ISBN: 1317744101
Size: 62.33 MB
Format: PDF, ePub
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Digital Media And Innovation

Author: Richard A. Gershon
Publisher: SAGE Publications
ISBN: 1506300456
Size: 19.50 MB
Format: PDF, Mobi
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Business Intelligence For Telecommunications

Author: Deepak Pareek
Publisher: CRC Press
ISBN: 9780849387913
Size: 14.88 MB
Format: PDF, ePub, Mobi
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Bringing together market research reports, business analyst briefings, and technology references into one comprehensive volume, Business Intelligence for Telecommunications identifies those advances in both methods and technology that are being employed to inform decision-making and give companies an edge in the rapidly growing and highly competitive telecommunications industry. The author provides clear explanations without technical jargon, followed by in-depth descriptions regarding both the collection and use of information. He defines the recognized stages of business intelligence, examines issues arising from the emergence of customer-centric business models, and identifies areas that are likely to require research in the near future.

Market Entry Strategies Of Foreign Telecom Companies In India

Author: Kiruba J. B. Levi
Publisher: Springer Science & Business Media
ISBN: 383509453X
Size: 15.58 MB
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Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.

Multimedia Telecommunications And Applications

Author: Giorgio Ventre
Publisher: Springer Science & Business Media
ISBN: 9783540620969
Size: 46.54 MB
Format: PDF
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This book constitutes the refereed proceedings of the Third International COST 237 Workshop, held in Barcelona, Spain, in November 1996. The 15 revised full papers presented in the volume were carefully selected from a total of 34 submissions by COST project participants as well as from outside. The papers are organized in sections on multipeer and group communication, quality of service, applications and teleservices, multimedia protocols and platforms, and performance studies.

E Business And Telecommunications

Author: Joaquim Filipe
Publisher: Springer Science & Business Media
ISBN: 3642051960
Size: 15.80 MB
Format: PDF, Kindle
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th This book contains the best papers of the 5 International Conference on e-Business and Telecommunications (ICETE), which was held in July 2008, in Porto, Portugal. This conference reflects a continuing effort to increase the dissemination of recent research results among professionals who work in the areas of e-business and te- communications. ICETE is a joint international conference integrating four major areas of knowledge that are divided into four corresponding conferences: ICE-B (- ternational Conf. on e-Business), SECRYPT (International Conf. on Security and Cryptography), SIGMAP (Int’l Conf. on Signal Processing and Multimedia) and WINSYS (International Conf. on Wireless Information Systems). The program of this joint conference included several outstanding keynote lectures presented by internationally renowned distinguished researchers who are experts in the various ICETE areas. Their keynote speeches have contributed to heightening the overall quality of the program and significance of the theme of the conference. The conference topic areas define a broad spectrum in the key areas of e-business and telecommunications. This wide-view reporting made ICETE appealing to a global au- ence of engineers, scientists, business practitioners and policy experts. The papers - cepted and presented at the conference demonstrated a number of new and innovative solutions for e-business and telecommunication networks and systems, showing that the technical problems in these closely related fields are challenging and worthwhile - proaching an interdisciplinary perspective such as that promoted by ICETE.

Telecommunications Management

Author: Richard Gershon
Publisher: Routledge
ISBN: 1135677271
Size: 69.73 MB
Format: PDF, Docs
View: 527
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Enterprise Networks And Telephony

Author: Solange Ghernaouti-Helie
Publisher: Springer Science & Business Media
ISBN: 1447115643
Size: 59.58 MB
Format: PDF
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A revised and updated translation of the French original, this work deals effectively with local area network technologies and management, offering a broad overview of enterprise telecommunication technologies. Also covered is computer telephony integration (CTI) through a presentation of the main technologies of the domain. A functional description of the main features of network operating systems is proposed and illustrated by Novell IntraNetWare and Windows NT examples, with special emphasis offered on business applications and management issues of these topics. The main interest of the book resides in the dual approach of enterprise networks, covering both technical and managerial elements, providing a global understanding of business applications and management of telecommunications to IT professionals and students. Concrete tools and methods are described, thus offering practical advice of immediate relevance.