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Media Telecommunications And Business Strategy

Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1136288910
Size: 26.65 MB
Format: PDF, Mobi
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With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

Telecommunications And Business Strategy

Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1135593558
Size: 16.40 MB
Format: PDF, Mobi
View: 5419
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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

Policy And Marketing Strategies For Digital Media

Author: Yu-li Liu
Publisher: Routledge
ISBN: 1317744101
Size: 49.73 MB
Format: PDF, Kindle
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Digital Media And Innovation

Author: Richard A. Gershon
Publisher: SAGE Publications
ISBN: 1506300456
Size: 10.84 MB
Format: PDF, Docs
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Media Convergence Handbook Vol 2

Author: Artur Lugmayr
Publisher: Springer
ISBN: 3642544878
Size: 16.10 MB
Format: PDF, ePub
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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Business Intelligence For Telecommunications

Author: Deepak Pareek
Publisher: CRC Press
ISBN: 9780849387913
Size: 72.87 MB
Format: PDF
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Bringing together market research reports, business analyst briefings, and technology references into one comprehensive volume, Business Intelligence for Telecommunications identifies those advances in both methods and technology that are being employed to inform decision-making and give companies an edge in the rapidly growing and highly competitive telecommunications industry. The author provides clear explanations without technical jargon, followed by in-depth descriptions regarding both the collection and use of information. He defines the recognized stages of business intelligence, examines issues arising from the emergence of customer-centric business models, and identifies areas that are likely to require research in the near future.

Knowledge Management For The Telecommunications Industry

Author: Thomas J. Housel
Publisher: Intl. Engineering Consortiu
ISBN: 9780933217584
Size: 30.81 MB
Format: PDF
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This report includes specific examples of how certain telecom industries use knowledge management to increase profitability: one telecom's new sales order process enabled a single service representative to perform the same functions as 12 technicians; how another company's call-center systems (after an extensive knowledge audit) yielded a 39.7 percent increase in capacity and a cost savings of $1,285,607; and how yet another competitor improved its return on process (ROP) and return on knowledge (ROK) by 87 percent after implementing an intranet system combined with an automated workflow application.

Market Entry Strategies Of Foreign Telecom Companies In India

Author: Kiruba J. B. Levi
Publisher: Springer Science & Business Media
ISBN: 383509453X
Size: 65.48 MB
Format: PDF, ePub, Docs
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Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.

Developing Strategic Business Models And Competitive Advantage In The Digital Sector

Author: Daidj, Nabyla
Publisher: IGI Global
ISBN: 1466665149
Size: 71.21 MB
Format: PDF, Docs
View: 7580
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Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.