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Mediamorphosis

Author: Roger Fidler
Publisher: SAGE Publications
ISBN: 145226399X
Size: 54.87 MB
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This book is about technological change within human communication and the media. Not technical, this work is an overview and evaluation of new communication technologies. Roger Fidler demystifies emerging media technologies and provides a structure for understanding their potential influences on the popular forms of mainstream media such as newspapers, magazines, television and radio.

Understanding New Media

Author: Kim H. Veltman
Publisher: University of Calgary Press
ISBN: 1552381544
Size: 34.73 MB
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This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook. The digital revolution is something fundamentally different from simply the introduction of yet another medium to our culture: it marks a paradigm shift in our relation to all media, to all our senses, all our expressions. The new media are transforming our definitions of culture and knowledge and transcending barriers in ways that will have lasting implications for generations to come.

Books In Print

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Size: 76.10 MB
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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.

Communication Technology Update

Author: August E. Grant
Publisher: Elsevier
ISBN: 1483142078
Size: 52.78 MB
Format: PDF
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Communication Technology Update, Third Edition provides the latest information on as many communication technologies as possible, using as many specific statistics on market share, units sold, etc., as possible to allow comparison among the technologies. This book is designed to help make sense of the spectrum of communication technologies. The text explores the widest possible range of technologies, from broadcast to telephony and from wired to wireless. In discussing each technology, this book will not only deal with the hardware of the technology, but also with the software, organizational structure, political and economic influences, and individual users of the technologies. Major developments in each of these areas are presented for each technology, along with background information to help explain the major factors in the evolution of the technology. The first chapter begins by defining communication technology and introducing the ""umbrella perspective"" used to present and analyze each technology. Following this discussion, an overview of the remainder of the book is presented. This book targets two groups of users. One of which is the group of communication professionals who have a desire to keep up with the latest developments both within and adjacent to their particular fields. Second is the group of students who are studying communication technology and need information that is more current than that provided by a textbook and more comprehensive than that found in trade magazines.

Always On Advertising Marketing And Media In An Era Of Consumer Control

Author: Christopher Vollmer
Publisher: McGraw Hill Professional
ISBN: 0071508295
Size: 46.32 MB
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The Wall Street Journal Bestseller The Future is Now--Get Ready to Reap the Profits. We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it. The thought leaders at Booz & Company and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future. Their secrets are in this book, including how to: Match your messages to the right media Learn the leading strategies of consumer-centric pioneers Discover the lessons of laggard marketers Explore viral marketing Track advertising spending shifts Capture emerging opportunities in a world of constant change Master the new marketing metrics Engage your customers on their terms Figuring out the best mix of strategies for any brand requires experimentation, networking, innovation, analytics, and risk taking-qualities that have never been adequately nurtured in a marketer's traditional career path. Always On puts you at the front of the race for successful innovation, with the latest successful approaches and techniques--essential competitive knowledge in a marketing and advertising world that never quits.

Digital Sub Editing And Design

Author: Stephen Quinn
Publisher: Taylor & Francis
ISBN: 1136029613
Size: 28.92 MB
Format: PDF, ePub, Mobi
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This excellent book covers editing in the digital age, demonstrating the tools needed for effective text editing. Learn how to write powerful headlines and captions, and how to edit body text quickly and cleanly. It also concentrates on design in the digital environment, introducing typography and the related issues of readability and legibility. The skills of picture editing are explored, including image selection, cropping, manipulation and the ethics involved. These core skills and methods are then applied to the World Wide Web. Recent research into how people navigate Web pages is considered, and recommends ways to write more effectively for the online medium. The first section concentrates on editing in the digital age, demonstrating the tools needed for effective text editing. Dr Quinn shows how to write powerful headlines and captions, and how to edit body text quickly and cleanly. The middle section concentrates on design in the digital environment. Chapter five introduces typography and the related issues of readability and legibility. Chapter six covers the principles of design and how they can be applied to print and electronic publications. Chapter seven looks at the skills of picture editing, including image selection, cropping, manipulation and the ethics involved. Chapter eight investigates other forms of visual presentation such as diagrams, logos, maps and cartoons. In the final section, these core skills and methods are applied to the World Wide Web. Chapter nine considers recent research into how people navigate Web pages, and recommends ways to write more effectively for the online medium. Chapter ten examines how the principles of print design can (and cannot) be applied to Web pages.

The Handbook Of Global Online Journalism

Author: Eugenia Siapera
Publisher: John Wiley & Sons
ISBN: 1118313941
Size: 50.39 MB
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The Handbook to Global Online Journalism features a collection of readings from international practitioners and scholars that represent a comprehensive and state-of-the-art overview of the relationship between the internet and journalism around the world. Provides a state-of-the-art overview of current research and future directions of online journalism Traces the evolution of journalistic practices, business models, and shifting patterns of journalistic cultures that have emerged around the world with the migration of news online Written and edited by top international researchers and practitioners in the area of online journalism Features an extensive breadth of coverage, including economics, organizational practices, contents and experiences Discusses developments in online news in a wide range of countries, from the USA to Brazil, and from Germany to China Contains original theory, new research data, and reviews of existing studies in the field

The Symbiotic Man

Author: Joël de Rosnay
Publisher: McGraw-Hill Companies
ISBN: 9780071357449
Size: 18.36 MB
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Within the past four decades a powerful scientific methodology has emerged that promises to dramatically recast our concept of nature and mankind's place in it. Unlike the traditional analytical approach which breaks nature down into smaller and smaller constituent parts, chaos theory, the theory of self-organization, and other so-called sciences of complexity, explore dynamic systems in their totalities, so as to lay bare the great constants governing their emergence, organization, and evolution. Using the tools of complexity, researchers recently have made breakthroughs in the understanding of such divers phenomena as weather systems, economies, and even the most daunting scientific mystery of all, the mind as an emergent property of the brain's dense neuronal mazes.