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Mission Based Marketing

Author: Peter C. Brinckerhoff
Publisher: John Wiley & Sons
ISBN: 0470889861
Size: 20.36 MB
Format: PDF, ePub
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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising Goes beyond the hows and whys to include lots of hands-on advice and real-world examples Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.

Nonprofit Marketing

Author: Walter Wymer
Publisher: SAGE
ISBN: 1412909236
Size: 45.90 MB
Format: PDF, Kindle
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Perhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of its cause to policy makers, funding organizations, individual contributors, and society at large. A successfully marketed charity is able to distinguish itself from other organizations in the continually growing nonprofit sector. It is able to share its cause and importance to the public, demonstrating its value, while communicating its unique purpose and mission. Nonprofit Marketing explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. Marketing concepts are clearly presented, then supported with real-world examples.It offers examples from around the world and is applicable to all international nongovernmental and nonprofit organizations.

Managing Nonprofit Organizations In A Policy World

Author: Shannon K. Vaughan
Publisher: CQ Press
ISBN: 1483322777
Size: 59.93 MB
Format: PDF
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If nonprofits influence policy, make policy, are affected by policy, and are subject to policy, then shouldn't every nonprofit manager fully understand the policy world in which they operate? In explicitly tying the policy realm to management skills, Shannon Vaughan and Shelly Arsneault's foundational book sheds new light on how nonprofit managers can better navigate policymaking and regulatory contexts to effectively lead their organizations. Managing Nonprofit Organizations in a Policy World provides a comprehensive overview of the nonprofit sector and the policy environment, with a focus on skills and strategies managers can use to advance the causes of their organizations. Abundant examples and rich case studies explore the complexity of the policy-nonprofit relationship and highlight both management challenges and successes. While coverage of the nuts-and-bolts is in here, what sets this book apart is tying everyday management to the broader view of how nonprofits can thrive within the policy ecosystem.

Effectively Managing And Leading Human Service Organizations

Author: Ralph Brody
Publisher: SAGE Publications
ISBN: 1483314979
Size: 61.36 MB
Format: PDF, ePub, Mobi
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Now in its Fourth Edition, Effectively Managing and Leading Human Service Organizations continues to provide invaluable creative ideas for achieving managerial success. Authors Ralph Brody and Murali Nair dissect and diagnose common workplace dilemmas, offering current and future managers the skills to implement positive changes in organizations large and small. Easy-to-read, this book connects a conceptual framework and essential managerial practices with hundreds of real-life examples and case studies of applied managerial skills in organizational settings.

Social Innovation And Impact In Nonprofit Leadership

Author: Tine Hansen-Turton, MGA, JD, FCPP, FAAN
Publisher: Springer Publishing Company
ISBN: 0826121799
Size: 57.89 MB
Format: PDF, ePub, Docs
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This timely textbook, reflecting the trends and developments in the nonprofit sector over the past decade, encompasses the core competencies required to lead nonprofit organizations through social innovation and impact during the 21st century. It fills a knowledge gap for leaders, managers, practitioners, students, faculty members, and providers in this rapidly growing field by providing a comprehensive framework for how to run and manage nonprofits. This includes all of the tools needed to affect social change through ethical business practices, management and leadership business strategies, social marketing, and policy analysis across government, nonprofits, and philanthropy. The growth of this field is evidenced by recent national efforts including the establishment of a White House Office of Social Innovation and Civic Participation, a National Alliance for Social Investments, and the Stanford Social Innovation Review. The book addresses solutions to key problem for professionals in the nonprofit sector: creating a return on investment defined by concrete outcomes and ability to demonstrate their organizationís impact. Organizational case studies are presented by practitioners who have used innovative principles to organize, create, and manage ventures to influence social change locally, regionally, and beyond. Key Features: Provides a comprehensive framework for how to run and manage nonprofits in the 21st century Describes the core competencies and tools needed to affect social innovation and impact Addresses a key problem for nonprofit professionals: the need to provide donors with a social return on investment Discusses how nonprofit leaders can demonstrate their organizationís impact Written and edited by highly respected professionals in the nonprofit field

Smart Stewardship For Nonprofits

Author: Peter C. Brinckerhoff
Publisher: John Wiley & Sons
ISBN: 1118236645
Size: 36.79 MB
Format: PDF, ePub, Docs
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A practical guide to effective decision-making frameworks andtools for nonprofits that ensure successful stewardship The basic tenets of decision making for nonprofits are similar,whether you're growing, shrinking, or trying to think your way outof a box. Smart Stewardship for Nonprofits provides the tools tomake the best stewardship decisions in these varied, but common,situations. Coverage includes the keys to smart stewardship foryour nonprofit, the smart stewardship decision tree, understandingcapability and capacity, making innovation the norm, understandingthe true cost of growth, going to scale, and smart stewardship inbad times. Features tools to make the best stewardship decisions in everykind of situation Written for executive directors of nonprofit organizations,nonprofit board members, CPAs, and other financial counsel fornonprofits, development directors Provides a website hosting a variety of online tools andmaterials Also by Peter Brinckerhoff: Mission-Based Marketing,Mission-Based Management, Social Entrepreneurship, andFaith-Based Management With innovative organizational change initiatives to foster newgrowth and effectiveness, Smart Stewardship for Nonprofitsoffers your nonprofit the critical guidance it needs to getthere.


Author: Michael E. Porter
Publisher: Campus Verlag
ISBN: 3593500485
Size: 22.86 MB
Format: PDF, Mobi
View: 122
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Wettbewerbsvorteile entscheiden über Erfolg oder Misserfolg eines Unternehmens. Michael E. Porter zeigt, wie sich Firmen in ihrer Branche Wettbewerbsvorteile verschaffen und so behaupten können. Entweder ein Produkt hat einen Kostenvorteil oder es muss einen einzigartigen Nutzen bieten, der einen höheren Preis rechtfertigt. Porters Strategieklassiker muss jeder kennen, der mit der Strategieentwicklung in einer Firma zu tun hat.

Nonprofit Management

Author: Michael J. Worth
Publisher: SAGE
ISBN: 1412937787
Size: 51.40 MB
Format: PDF
View: 4857
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Written specifically for students, Nonprofit Management provides a balanced and integrated approach to the practices and principles of the field based on the latest literature and research findings in this burgeoning area.