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Mission Based Marketing

Author: Peter C. Brinckerhoff
Publisher: John Wiley & Sons
ISBN: 0470889861
Size: 65.63 MB
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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising Goes beyond the hows and whys to include lots of hands-on advice and real-world examples Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.

Nonprofit Marketing

Author: Walter Wymer
Publisher: SAGE
ISBN: 1412909236
Size: 75.33 MB
Format: PDF, Mobi
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Perhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of its cause to policy makers, funding organizations, individual contributors, and society at large. A successfully marketed charity is able to distinguish itself from other organizations in the continually growing nonprofit sector. It is able to share its cause and importance to the public, demonstrating its value, while communicating its unique purpose and mission. Nonprofit Marketing explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. Marketing concepts are clearly presented, then supported with real-world examples.It offers examples from around the world and is applicable to all international nongovernmental and nonprofit organizations.

Managing Nonprofit Organizations In A Policy World

Author: Shannon K Vaughan
Publisher: CQ Press
ISBN: 1452240051
Size: 21.67 MB
Format: PDF, ePub, Mobi
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In explicitly tying the policy realm to management skills, this book sheds new light on how nonprofit managers can better navigate policymaking and regulatory contexts to effectively lead their organizations.

Effectively Managing And Leading Human Service Organizations

Author: Ralph Brody
Publisher: SAGE Publications
ISBN: 1483314979
Size: 48.23 MB
Format: PDF, ePub
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Now in its Fourth Edition, Effectively Managing and Leading Human Service Organizations continues to provide invaluable creative ideas for achieving managerial success. Authors Ralph Brody and Murali Nair dissect and diagnose common workplace dilemmas, offering current and future managers the skills to implement positive changes in organizations large and small. Easy-to-read, this book connects a conceptual framework and essential managerial practices with hundreds of real-life examples and case studies of applied managerial skills in organizational settings.

Leadership In Nonprofit Organizations

Author: Kathryn A. Agard
Publisher: SAGE
ISBN: 1412968860
Size: 73.64 MB
Format: PDF
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Leaders of nonprofit organizations deliver programs and services vital to the quality of life in the United States. All the activities of our religious communities; the vast majority of the arts and culture, human services, and community development pursuits; as well as education and environmental advocacies take root and deliver their services within the nonprofit sector. Welcome to the world of leadership in nonprofit organizations. This sector offers an opportunity to serve as well as to lead. Leadership in Nonprofit Organizations: A Reference Handbook engages voices on issues and leadership topics important to those seeking to understand more about this dynamic sector of society. A major focus of this two-volume reference work is on the specific roles and skills required of the nonprofit leader in voluntary organizations. Key Features Presents contributions from a wide range of authors who reflect the variety, vibrancy, and creativity of the sector itself Provides an overview of the history of nonprofit organizations in our country Describes a robust and diverse assortment of organizations and opportunities for leadership Explores the nature of leadership and its complexity as exemplified in the nonprofit sector Includes topics such as personalities of nonprofit leaders; vision and starting a nonprofit organization; nonprofit law, statutes, taxation, and regulations; strategic management; financial management; collaboration; public relations for promoting a nonprofit organization; and human resource policies and procedures Nonprofit organizations are a large, independent, diverse, and dynamic part of our society. This landmark Handbook tackles issues relevant to leadership in the nonprofit realm, making it a welcome addition to any academic or public library.

Mission Based Marketing

Author: Peter C. Brinckerhoff
Publisher: Wiley
ISBN: 9780471296935
Size: 60.90 MB
Format: PDF, ePub, Mobi
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A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. The book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission-Based Management(r) Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit Into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to non-profits—quite laudable in that it's eminently readable and downright enjoyable." Financial Empowerment: More Money for More Mission Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely-respected Mission-Based Management(r) Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process. Competition now threatens many not-for-profits. Those organizations that become market-driven and develop marketing skills will survive—and will do more mission better. Peter Brinckerhoff has worked with not-for-profits that are strong mission-based marketing organizations. He has seen what works and the leadership skills needed for success in a world where marketing matters. Peter has also worked with organizations that are struggling to make the transition to a competitive environment. From his experiences comes this sharply focused, practical guide to becoming a market-driven organization that will achieve its mission in a competitive world. Peter gives not-for-profit leaders the wisdom, experience, the successful strategies, and the needed skills. He also reveals the mistakes he has seen. Peter outlines the characteristics of a successful market-driven not-for-profit. You will learn how to become a market-driven organization and how to motivate board and staff to make the needed changes. Peter shows how to respond to your markets while holding on to your core values. He outlines the three core customer service rules and shows how to turn your customers into your best referral sources. When you have finished this book, you will have an excellent hands-on understanding of marketing, competition, and your role in making your organization a successful survivor in the newly-emerging competitive world. Peter is the author of two award-winning books, Mission-Based Management and Financial Empowerment, also published by Wiley. Peter's books are used as the core texts in over 50 graduate and undergraduate university programs in nonprofit management. Peter's articles have been published in Advancing Philanthropy, NonProfit World, Strategic Governance, The Journal of Nonprofit and Voluntary Sector Marketing, Communications, and The Grantsmanship Center News. Peter received his Bachelor's Degree from the University of Pennsylvania and his Master's of Public Health Administration from Tulane. He is a former VISTA Volunteer, and has served as a staff member, Executive Director, board member, and volunteer for numerous local, state, and national not-for-profits. Peter lives in Springfield, Illinois with his wife Chris and their three children, Ben, Adam, and Caitlin.

Smart Stewardship For Nonprofits

Author: Peter C. Brinckerhoff
Publisher: John Wiley & Sons
ISBN: 1118236645
Size: 34.25 MB
Format: PDF, ePub, Mobi
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A practical guide to effective decision-making frameworks and tools for nonprofits that ensure successful stewardship The basic tenets of decision making for nonprofits are similar, whether you're growing, shrinking, or trying to think your way out of a box. Smart Stewardship for Nonprofits provides the tools to make the best stewardship decisions in these varied, but common, situations. Coverage includes the keys to smart stewardship for your nonprofit, the smart stewardship decision tree, understanding capability and capacity, making innovation the norm, understanding the true cost of growth, going to scale, and smart stewardship in bad times. Features tools to make the best stewardship decisions in every kind of situation Written for executive directors of nonprofit organizations, nonprofit board members, CPAs, and other financial counsel for nonprofits, development directors Provides a website hosting a variety of online tools and materials Also by Peter Brinckerhoff: Mission-Based Marketing, Mission-Based Management, Social Entrepreneurship, and Faith-Based Management With innovative organizational change initiatives to foster new growth and effectiveness, Smart Stewardship for Nonprofits offers your nonprofit the critical guidance it needs to get there.

Improving The Economy Efficiency And Effectiveness Of Not For Profits

Author: Rob Reider
Publisher: John Wiley & Sons
ISBN: 0471053562
Size: 31.77 MB
Format: PDF
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MISSION ACCOMPLISHED As not-for-profits must increasingly achieve greater results withless resources, they are continually seeking ways to use suchscarce resources with more economy, with greater efficiency ofprocesses and people within their organizations, and with increasedeffectiveness of results in order to further their missions.Whether used alone or together with other tools such asbenchmarking, activity-based management, and flexible budgeting,the operational review is the tool best used to perform anevaluation of these crucial three e's-economy, efficiency, andeffectiveness. This book shows not-for-profit managers whyconducting an operational review can be beneficial, explains thetools and personnel needed to conduct the review, and shows indetail how to conduct a review of operations in each area. Itincludes case study materials for a social service agency, a museumoperation, an arts organization, a community service agency, and acollege business office. Here is accessible, comprehensive coverageof: * How to approach an operational review, judge its results, andmake recommendations to management * How to position your not-for-profit organization more effectivelyin the competitive world of funding, personnel, resources, andservice results * How to identify and implement best practices within funding andoperational constraints in all areas of the not-for-profit'soperations in an organized program of continuing improvements . . . and much more, including extensive exhibits, forms, workingtools, checklists, and examples for conducting an operationalreview throughout all functions of a not-for-profit organization.Executive directors, outside auditors, CPAs, manage-mentconsultants, boards, fund-raising executives, and all othersinvolved in the not-for-profit's operations will learn to get themost for their mission from this indispensable book.

Nonprofit Stewardship

Author: Peter C. Brinckerhoff
Publisher: Fieldstone Alliance
ISBN: 9780940069428
Size: 40.10 MB
Format: PDF, Docs
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In an environment of increasing competition and eroding trust, nonprofits are under pressure to up their ability to deliver on their mission. Stewardship is a paradigm-shifting way to view your role, your board, your staff, your funders, and yourself. Understanding that the nonprofit is rooted in its ownership by the community helps break the boundaries of turf and fragmentation that prevent sustainable impacts. Author Peter Brinckerhoff, internationally known expert at helping not-for-profits get more mission for their money, explains why stewardship is the smart thing to do and how you can use it to transform your organization. You'll discover: The eight characteristics of a mission-based steward; The various stewardship roles that exist in your not-for-profit, and why each is essential in a well-functioning organization; Three surprising truths about your not-for-profit; The nine characteristics of a successful not-for-profit; Fifteen warning signs of trouble in your organization; Stewardship-rich ways to view your finances, your budgeting, and your financial reporting; A refreshing new perspective on the relationship between funders and not-for-profits; Crisis management tools that really work; A stewardship self-assessment to use now as a starting point, and later as a reference point to measure your progress. Comprehensive, passionate, and practical. Dozens of real-world examples make this book relevant. End-of-chapter discussion questions reprise key points and reinforce important ideas. Nonprofit Stewardship is recommended for leaders of all types of not-for-profit organizations serving individuals, the local community, the state, the nation, or the world. Also recommended for donors, grantmakers, government agencies, and others who fund your work.