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Mixed Media

Author: Tom Bivins
Publisher: Routledge
ISBN: 0203874889
Size: 17.63 MB
Format: PDF, ePub, Docs
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First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.

Mixed Media

Author: Thomas Harvey Bivins
Publisher:
ISBN: 0805863214
Size: 46.55 MB
Format: PDF, ePub, Docs
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Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on:Similarities and differences among the ethical dilemmas faced by the mass mediaCommon ground on which to evaluate media behavior Media obligationsProfessional ethicsEthical theory and its application to the modern mediaConsiderations of truth and harmNew to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

Mixed Media

Author: Thomas Harvey Bivins
Publisher: Taylor & Francis
ISBN: 0805842578
Size: 39.41 MB
Format: PDF
View: 1183
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This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: *similarities and differences among the ethical dilemmas faced by the mass media; *common ground on which to evaluate media behavior; *media obligations; *professional ethics; *ethical theory and its application to the modern media; and *considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Media serves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.

Ethics In Public Relations

Author: Kathy Fitzpatrick
Publisher: SAGE
ISBN: 145223678X
Size: 78.24 MB
Format: PDF, Kindle
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Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

Ethics In Media Communications

Author: Louis A. Day
Publisher: Wadsworth Publishing Company
ISBN:
Size: 20.93 MB
Format: PDF, ePub
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ETHICS IN MEDIA COMMUNICATIONS uses case studies throughout each chapter to explore the principles of media ethics. Accessible writing style and coherency between chapters allow for coverage of advanced topics such as morally offensive content and media and privacy.