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Multimodal Studies

Author: Kay O'Halloran
Publisher: Routledge
ISBN: 1136811176
Size: 60.24 MB
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The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in multimodality, scholars, teachers and practitioners are on the one hand uncovering many different issues arising from its study, such as those of theory and methodology, while also exploring multimodality within an increasing range of domains. Such an increase and range of interest in multimodality heralds the emergence of a distinct multimodal studies field: as both the mapping of a domain of enquiry, and as the site of the development of theories, descriptions and methodologies specific to and adapted for the study of multimodality. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors aim to show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality; while characterizing specific works as tending to some degree towards one or other of these main areas of focus. Such a characterization is seen as part of a move towards the identification and thus development of a distinct field of multimodal studies.

Multimodality In Practice

Author: Sigrid Norris
Publisher: Routledge
ISBN: 1136622322
Size: 75.21 MB
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In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

Introducing Multimodality

Author: Carey Jewitt
Publisher: Routledge
ISBN: 1317269799
Size: 74.38 MB
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This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Arab Women In Arab News

Author: Amal Al-Malki
Publisher: A&C Black
ISBN: 1780931247
Size: 71.14 MB
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This book addresses east-west understandings of Arab women as portrayed through translated media. The vast majority of media studies on Arab women are western-based. They study the effect of western stereotypes in western media depictions of Arab women. There is a vast scholarly literature tracing western stereotypes of Arab women from medieval times to the present. From 1800, the dominant western stereotype of Arab women depicts them as passive and oppressed. Thirty years of social science media research in the west has shown that media images of Arab women reinforce this two hundred year old stereotype. Much of this research has studied silent "image bites" of Arab women, where women are pictured in veils and their own voices are replaced by western captions or voice-overs. This book sets out to answer this question. To answer it, we contracted with a global news translation service from the Middle East to collect and translate a sample of 22 months of new summaries from 103 Arab media sources belonging to 22 Arab countries. Filtering the summaries that contained one or more female keywords (e.g., woman, mother, aunt, sister, she) yielded 2, 061 summaries between September 2005 and June of 2007. Using the 2,061 summaries as input data, a coding scheme was developed for "active" and "passive" female behaviors based on verb-phrase analysis and conventions of English-language news-reporting.

Critical Multimodal Studies Of Popular Discourse

Author: Emilia Djonov
Publisher: Routledge
ISBN: 1136249028
Size: 67.31 MB
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Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

Multimodality In The Built Environment

Author: Louise J. Ravelli
Publisher: Routledge
ISBN: 113474790X
Size: 65.48 MB
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This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.

Film Discourse Interpretation

Author: Janina Wildfeuer
Publisher: Routledge
ISBN: 1135020868
Size: 65.23 MB
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This book contributes to the analysis of film from a multimodal and textual perspective by extending formal semantics into the realm of multimodal discourse analysis. It accounts for both the inferential as well as intersemiotic meaning making processes in filmic discourse and therefore addresses one of the main questions that have been asked within film theory and multimodal analysis: How do we understand film and multimodal texts? The book offers an analytical answer to this question by providing a systematic tool for the description of this comprehension process. It aims to advance knowledge of the various resources in filmic texts, the ways the resources work together in constructing meaning and the ways people understand this meaning construction. This new approach to film interpretation is thus able to remodel and improve the classical paradigm of film text analysis.

Interactions Images And Texts

Author: Sigrid Norris
Publisher: Walter de Gruyter
ISBN: 9781614511649
Size: 54.66 MB
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This Reader is a comprehensive introductory text for the study of multimodality and offers a wide range of approaches and data sets illuminating the value of multimodal investigations for education, sociology, anthropology, linguistics, psychology, and communication. With an extensive list of further readings, suggested assignments, and an alphabetic glossary, the book is a useful companion to students and researchers alike.

Ecolinguistics

Author: Arran Stibbe
Publisher: Routledge
ISBN: 1317511905
Size: 67.45 MB
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The increasingly rapid destruction of the ecological systems that support life is calling into question some of the fundamental stories that we live by: stories of unlimited economic growth, of consumerism, progress, individualism, success, and the human domination of nature. Ecolinguistics shows how linguistic analysis can help reveal the stories we live by, open them up to question, and contribute to the search for new stories. Bringing together the latest ecolinguistic studies with new theoretical insights and practical analyses, this book charts a new course for ecolinguistics as an engaged form of critical enquiry. Featuring: A framework for understanding the theory of ecolinguistics and applying it practically in real life; Exploration of diverse topics from consumerism in lifestyle magazines to Japanese nature haiku; A comprehensive glossary giving concise descriptions of the linguistic terms used in the book; Discourse analysis of a wide range of texts including newspapers, magazines, advertisements, films, nonfiction books, and visual images. This is essential reading for undergraduates, postgraduates and researchers working in the areas of Discourse Analysis and Language and Ecology.

City Branding And New Media

Author: M. Paganoni
Publisher: Springer
ISBN: 1137387963
Size: 44.70 MB
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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.