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News Public Relations And Power

Author: Simon Cottle
Publisher: SAGE
ISBN: 9780761974963
Size: 33.88 MB
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Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication, this book brings together contributions form leading international researchers who address important issues in public relations and mediatised promotion.

The Power Of Information Networks

Author: Lei Guo
Publisher: Routledge
ISBN: 1317537238
Size: 66.36 MB
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The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.

Handbook Of Public Relations

Author: Robert L. Heath
Publisher: SAGE
ISBN: 9781412909549
Size: 53.98 MB
Format: PDF
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Journalism And Public Relations

Author: John Lloyd
Publisher: I.B.Tauris
ISBN: 178453062X
Size: 72.96 MB
Format: PDF
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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. In recent years, developments in corporate PR and in political communications mean that the news media outlets are less and less important to the persuaders. The communications business is often able to bypass the gatekeepers. The internet, especially social media, has made reputation more precarious - but it has also given companies, governments and public figures channels of communication of their own. The need to proclaim and protect the brand - personal, corporate or political - means that public relations is now a top-table profession - whilst journalism struggles for survival. This unique study illuminates and analyses a new media age.

Public Relations The Basics

Author: Ron Smith
Publisher: Routledge
ISBN: 1135089671
Size: 62.32 MB
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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

More Than News

Author: Michael Bruce MacKuen
Publisher: Sage Publications, Inc
ISBN:
Size: 56.94 MB
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This book presents two empirical studies of the effect of the media on politics. The Coombs analysis concentrates on the phenomenon of persuasion, demonstrating that newspaper editorials can indeed make a difference in voters' evaluations of candidates. MacKuen's study provides evidence that the media make an important contribution to determining what the public is concerned about. 'The casual title of this volume masks its rigorous approach to political communication as well as the dual nature of its contents...each provides a thoughtful approach to the political impact of the media.' -- American Political Science Review, Vol 76 No 3, Fall 1982

Trust Power And Public Relations In Financial Markets

Author: Clea Bourne
Publisher: Taylor & Francis
ISBN: 1317963954
Size: 21.49 MB
Format: PDF, Kindle
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The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.

Public Relations Democracy

Author: Aeron Davis
Publisher: Manchester University Press
ISBN: 9780719060694
Size: 69.52 MB
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This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

Unleashing The Power Of Pr

Author: Mark Weiner
Publisher: John Wiley & Sons
ISBN: 9780787985998
Size: 71.50 MB
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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

The New Rules Of Marketing And Pr

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Size: 74.77 MB
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Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.