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News Public Relations And Power

Author: Simon Cottle
Publisher: SAGE
ISBN: 9780761974963
Size: 16.38 MB
Format: PDF, Kindle
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"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.

Media Organization And Production

Author: Simon Cottle
Publisher: SAGE Publications Limited
ISBN: 9780761974949
Size: 13.89 MB
Format: PDF
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Drawing on the work of international contributors Media Organization and Production examines a wide range of global-local media organizations and the production of different mediums and genres. Following the editor's introduction which sets out the principal differences of approach and defining debates, chapters address: transnational and national, commercial and public service corporations; international film and TV co-productions; children's television news production, the historical development of 'liveness' on radio, and music journalism; the politics and organizational forms of alternative media production including radical newspapers, video and the internet; and the changing 'production ecology' of natural history television. These topics are examined through a variety of theoretical and conceptual frameworks that help to illuminate how cultural production often involves a complex articulation of differing influences and constraints, both material and discursive, intended and unintended, structurally determined and culturally mediated.Together the chapters in this book help to recover this complexity and thereby help us to better understand the nature and output of today's media.

Public Relations The Basics

Author: Ron Smith
Publisher: Routledge
ISBN: 1135089671
Size: 52.54 MB
Format: PDF, ePub, Docs
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Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Public Relations Democracy

Author: Aeron Davis
Publisher: Manchester University Press
ISBN: 9780719060694
Size: 22.11 MB
Format: PDF, ePub, Mobi
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This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

Handbook Of Public Relations

Author: Robert L. Heath
Publisher: SAGE
ISBN: 9781412909549
Size: 43.81 MB
Format: PDF
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

Public Relations Cases

Author: Jerry A. Hendrix
Publisher: Cengage Learning
ISBN: 1133712916
Size: 10.96 MB
Format: PDF
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Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Information Front

Author: Timothy Balzer
Publisher: UBC Press
ISBN: 0774818999
Size: 51.72 MB
Format: PDF, Docs
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In wartime, capturing the hearts and minds of the citizenry is arguably as important as victory on the battlefield. The Information Front explores the Canadian military’s use of public relations units to manage news during the Second World War. These specialized units were responsible for providing sufficient and positive news coverage to Canadians at home. This fascinating study traces the transformation of an emergent PR organization into an efficient publicity machine. It also scrutinizes news coverage and PR activities during major Canadian operations at Dieppe, Sicily, and Normandy to reveal how the military used censorship and propaganda to rally support for the war effort.

Unleashing The Power Of Pr

Author: Mark Weiner
Publisher: John Wiley & Sons
ISBN: 9780787985998
Size: 68.41 MB
Format: PDF
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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

Precision Public Relations

Author: Ray Eldon Hiebert
Publisher: Longman Publishing Group
Size: 51.55 MB
Format: PDF, ePub, Docs
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Offering a mix of articles that show how the field can benefit from a serious and systematic study of human behaviour and human communication, this text is based on the assumption that public relations problems are too important to be solved by guesswork.