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Optimization Issues In Web And Mobile Advertising

Author: Subodha Kumar
Publisher: Springer
ISBN: 3319186450
Size: 72.43 MB
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This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising. The earlier models mainly considered the problem of scheduling ads competing to be placed on a web page. Here, the ads were specified by geometry and display frequency, and both of these factors were considered in developing a solution to the advertisement scheduling problem. These models were similar in nature to the problem of scheduling ads on newspaper or television, but the pricing structure in these models were different from those in newspaper or television ads. As the web advertising evolved, the initial models were augmented by considering how the schedule of ads is changed based on individual user click behavior. Thus, these models considered personalization in web advertising. The book also presents methods to help solve these models. More recently, there has been tremendous growth in mobile advertising. This book also provides the details of business model in mobile advertising, and presents solutions for the optimization problem involved in mobile advertising. Additionally this book looks to key future trends in web and mobile advertising (such as Fading Ads) and the associat ed challenges that come with it. For instance, the future trends in pricing models are more towards action-based pricing rather than impression-based pricing.

Implementing Mobile Language Learning Technologies In Japan

Author: Steve McCarty
Publisher: Springer
ISBN: 9811024510
Size: 72.12 MB
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This book explores theoretical and practical aspects of implementing mobile language learning in university classrooms for English as a Foreign Language in Japan. The technologies utilized, such as smartphones, iPads, and wi-fi, integrate students’ hand-held devices into the campus network infrastructure. The pedagogical aims of ubiquitous mobile learning further incorporate social media, blended learning, and flipped classroom approaches into the curriculum. Chapter 1 defines mobile language learning within dimensions of e-learning and technology-assisted language learning, prior to tracing the development of mobile learning in Japan. Chapter 2 documents the sociocultural theory underpinning the authors’ humanistic approach to implementation of mobile technologies. The sociocultural pedagogy represents a global consensus of leading educators that also recognizes the agency of Asian learners and brings out their capability for autonomous learning. Case studies of universities, large and small, public and private, are organized similarly in Chapters 3 to 5. Institutional/pedagogical and technological context sections are followed by detailed content on the implementation of initiatives, assessment of effectiveness, and recommendations for other institutions. Distinct from a collection of papers, this monograph tells a story in brief book length about theorizing and realizing mobile language learning, describing pioneering and original initiatives of importance to practitioners in other educational contexts.

Multi Hop Routing In Wireless Sensor Networks

Author: Shalli Rani
Publisher: Springer
ISBN: 9812877304
Size: 19.49 MB
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This brief provides an overview of recent developments in multi-hop routing protocols for Wireless Sensor Networks (WSNs). It introduces the various classifications of routing protocols and lists the pros and cons of each category, going beyond the conceptual overview of routing classifications offered in other books. Recently many researchers have proposed numerous multi-hop routing protocols and thereby created a need for a book that provides its readers with an up-to-date road map of this research paradigm. The authors present some of the most relevant results achieved by applying an algorithmic approach to the research on multi-hop routing protocols. The book covers measurements, experiences and lessons learned from the implementation of multi-hop communication prototypes. Furthermore, it describes future research challenges and as such serves as a useful guide for students and researchers alike.

Mobile Marketing Channel

Author: Mahmud Akhter Shareef
Publisher: Springer
ISBN: 3319312871
Size: 41.83 MB
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelated issues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS – perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Urban Infrastructure Research

Author: Alok Tiwari
Publisher: Springer
ISBN: 3319304038
Size: 10.84 MB
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This book reviews contemporary research on urban infrastructure in 76 Ethiopian cities. It examines urban infrastructure issues in these cities and covers a wide range of topics from sustainability and smart cities to research methods employed by urban infrastructure investigators with regard to Ethiopian cities. Research on urban infrastructure legitimacies and modalities has established its value worldwide in recent years, though it is still fairly young in the Ethiopian context. The first chapter outlines ongoing issues of debate concerning urban infrastructures, including but not limited to discourses on sustainability, smart cities, innovative financing methods, and potential partnerships. Urban infrastructure issues in Ethiopian cities are examined in the second chapter, while the third chapter presents a review of the most relevant literature for researchers. Findings show that the citations in the research reports are mainly from the materials available over the internet, including WHO, UN-Habitat and unpublished local materials. The fourth chapter identifies patterns in the findings and recommendations of the research reports discussed. The results reveal that there is a wider gap between supply and demand with regard to urban infrastructure in Ethiopian cities, a situation that is further aggravated because of the growing urban population and already existing backlogs. The fifth chapter reviews the essential methods employed by urban infrastructure investigators in Ethiopian cities. In this regard, the cross-sectional study method with the use of survey method has been broadly adopted among investigators. Lastly, the book presents a summary and recommendations. It was observed that the urban infrastructure boom in Ethiopia is primarily concentrated in the key cities, and the current pattern of urban infrastructure provision does not incorporate the notion of sustainability. Hence, the book calls for setting the agenda of future research on urban infrastructure and services in Ethiopian cities together with the universities, private sector and government, who should ideally collaborate to produce the knowledge needed to improve quality of life, welfare, productivity, and economic growth.

Cognitive Computing For Big Data Systems Over Iot

Author: Arun Kumar Sangaiah
Publisher: Springer
ISBN: 3319706888
Size: 51.83 MB
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This book brings a high level of fluidity to analytics and addresses recent trends, innovative ideas, challenges and cognitive computing solutions in big data and the Internet of Things (IoT). It explores domain knowledge, data science reasoning and cognitive methods in the context of the IoT, extending current data science approaches by incorporating insights from experts as well as a notion of artificial intelligence, and performing inferences on the knowledge The book provides a comprehensive overview of the constituent paradigms underlying cognitive computing methods, which illustrate the increased focus on big data in IoT problems as they evolve. It includes novel, in-depth fundamental research contributions from a methodological/application in data science accomplishing sustainable solution for the future perspective. Mainly focusing on the design of the best cognitive embedded data science technologies to process and analyze the large amount of data collected through the IoT, and aid better decision making, the book discusses adapting decision-making approaches under cognitive computing paradigms to demonstrate how the proposed procedures as well as big data and IoT problems can be handled in practice. This book is a valuable resource for scientists, professionals, researchers, and academicians dealing with the new challenges and advances in the specific areas of cognitive computing and data science approaches.

Industry Interactive Innovations In Science Engineering And Technology

Author: Swapan Bhattacharyya
Publisher: Springer
ISBN: 9811039534
Size: 36.31 MB
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The book is a collection of peer-reviewed scientific papers submitted by active researchers in the International Conference on Industry Interactive Innovation in Science, Engineering and Technology (I3SET 2016). The conference is a collective initiative of all departments and disciplines of JIS College of Engineering (an autonomous institution), Kalyani, West Bengal, India. The primary objective of the conference is to strengthen interdisciplinary research and encourage innovation in a demand-driven way as desired by the industry for escalating technology for mankind. A galaxy of academicians, professionals, scientists, industry people and researchers from different parts of the country and abroad shared and contributed their knowledge. The major areas of I3SET 2016 include nonconventional energy and advanced power systems; nanotechnology and applications; pattern recognition and machine intelligence; digital signal and image processing; modern instrumentation, control, robotics and automation; civil engineering and structural design; real-time and embedded systems, communication and devices; advanced optimization techniques; biotechnology, biomedical instrumentation and bioinformatics; and outcome based education.

The Illusion Of Risk Control

Author: Gilles Motet
Publisher: Springer
ISBN: 3319329391
Size: 52.37 MB
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This book is open access under a CC BY 4.0 license. This book explores the implications of acknowledging uncertainty and black swans for regulation of high-hazard technologies, for stakeholder acceptability of potentially hazardous activities and for risk governance. The conventional approach to risk assessment, which combines the likelihood of an event and the severity of its consequences, is poorly suited to situations where uncertainty and ambiguity are prominent features of the risk landscape. The new definition of risk used by ISO, “the effect of uncertainty on [achievement of] one’s objectives”, recognizes this paradigm change. What lessons can we draw from the management of fire hazards in Edo-era Japan? Are there situations in which increasing uncertainty allows more effective safety management? How should society address the risk of potentially planet-destroying scientific experiments? This book presents insights from leading scholars in different disciplines to challenge current risk governance and safety management practice.

Mass Customization

Author: Paolo Coletti
Publisher: Springer Science & Business Media
ISBN: 9783642183904
Size: 74.89 MB
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Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 European customers show a declining willingness of customers to compromise on the issue of suitability of products to their personal needs and preferences, the possibility for companies to break brand loyalty and the influence of immediate availability, delivery time and price to the customer's willingness to take part in the co-creation process. Mass Customization has become important to business because of the difficulties of customers to find what they want despite an increase in product variety for many products over the past decades. The emergence of modern technologies in production and communication, however, allows companies to produce customized products without relinquishing economies of scale. With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.

Proceedings Of The International Conference On Computing And Communication Systems

Author: J. K. Mandal
Publisher: Springer
ISBN: 9811068909
Size: 73.93 MB
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The volume contains latest research work presented at International Conference on Computing and Communication Systems (I3CS 2016) held at North Eastern Hill University (NEHU), Shillong, India. The book presents original research results, new ideas and practical development experiences which concentrate on both theory and practices. It includes papers from all areas of information technology, computer science, electronics and communication engineering written by researchers, scientists, engineers and scholar students and experts from India and abroad.