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Patterns Of Middle Class Consumption In India And China

Author: Christophe Jaffrelot
Publisher: SAGE Publishing India
ISBN: 9352801229
Size: 35.36 MB
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Patterns of Middle Class Consumption in India and China explores the complex history and sociology of the middle class from a comparative perspective. It has papers written by sociologists, anthropologists and political scientists rather than economists, so the emphasis is on cultural shifts rather than economic statistics.The major contribution of this volume is that these two emerging powers of Asia are not, as is usual, compared to the West, but with each other. Considering that these two societies have so much in common in scale, civilization history and as emerging economies, the book is timely. The focus of the book is on the social and political implications of the new consumption patterns among the middle classes of India and China in the context of economic growth, liberalization of markets and globalization. Reflecting upon and critically engaging with the traditional sociological notions on which definitions of the middle class have been based, the book analyzes the intermingling of these notions with new attitudes in the wake of the consumer revolution. More specifically, an entire gamut of aspects of the consumer culture have been explored-tourism, leisure activities and the entertainment industry (art, Karaoke and soap operas)—as well as the consumption of experiences through these. It is argued that these phenomena have particular Indian and Chinese incarnations, which need to be analyzed in a manner that does not privilege a limited western experience of globalization. With its fresh insights and perspectives, the book will appeal to students of anthropology, sociology, political science, media studies and cultural studies. It will also be useful for market research professionals.

The 10 Trillion Prize

Author: Michael J. Silverstein
Publisher: Harvard Business Press
ISBN: 1422187063
Size: 38.11 MB
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Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? • The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.

The Oxford Handbook Of The History Of Consumption

Author: Frank Trentmann
Publisher: Oxford University Press on Demand
ISBN: 0199561214
Size: 26.86 MB
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The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation.

India S Energy Security

Author: Ligia Noronha
Publisher: Routledge
ISBN: 113403301X
Size: 33.46 MB
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This book explores the multifaceted aspects of India’s energy security concerns. Bringing together a set of opinions and analysis from experts and policymakers, it sheds light on the context of India’s energy insecurity and explores its various dimensions, its nature and extent. Contributors examine the role that trade, foreign and security policy should play in enhancing India’s energy security. It is argued that the key challenge for India is to increase economic growth while at the same time keeping energy demands low. This is especially challenging with the transition from biomass to fossil fuels, the growth of motorized private transport, and rising incomes, aspirations and changing lifestyles. The book suggests that at this time there are strong arguments to lessen the fossil fuel path dependence and it argues for a need to engage with all the key sources of this dependence to implement a process of energy change. India’s Energy Security is a timely contribution given the national and international interest in the issue of energy security and the possibility that energy concerns have the potential of becoming the cause of serious international conflicts. It will be of interest to academics and policy makers working in the field of Asian Studies, Energy Policy, International Relations and Security Studies.

India S Resource Security

Author: Nitya Nanda
Publisher: The Energy and Resources Institute (TERI)
ISBN: 9386530007
Size: 57.11 MB
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With increasing population, economic growth, rising demand, and receding resources, the inevitable question of who owns, manages, and utilizes resources has acquired paramount importance. With nations undertaking significant efforts to secure and access natural resources, a holistic resource security framework is critical and essential for a secure and sustainable future. India’s Resource Security: Trade, Geopolitics, and Efficiency Dimensions covers a wide range of issues within the domain of resource security. It attempts to make the readers understand the resource concerns from three perspectives: trade, geopolitics, and efficiency. The book highlights the major aspects that resource security encompasses: sustainable resource development and extraction, production and use, trade and investments, geopolitical considerations, and intergovernmental and multilateral cooperation. It also discusses resource efficiency intensifying globally, the potential scope for responsible resource development at the extraction and production levels, enhanced efficiency in resource use, and recycling and reuse at the end-use level to strengthen the framework for achieving resource security. The book also deals with multilateral approaches, various forms of cooperation—including the possible formation of a resource bank—focused resource-based engagement in South Asia, and the means to enhance bilateral relations with India’s relevant allies and partners.

Seeds For Growth

Author: Leslie Nyagah
Publisher: African Books Collective
ISBN: 192040967X
Size: 33.38 MB
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"Seeds for Growth: Financing smallholder farming in southern Africa explores how governance and political decision-making about the allocation of resources could transform the smallholder agricultural landscape in southern Africa. It affirms the role smallholder agriculture can play in a national and regional political system in the pursuit of social and economic justice. The authors take a fresh look at the ways in which governments can allocate resources to the sector so that it achieves its potential to ensure food security, alleviate poverty and promote economic growth. This book challenges the "us" and "them" mentality and demonstrates the need to shift from the centralised policy-making and resource allocation, to a more integrated vision of governance, in which politically mature rural communities, together with their civil society partners, can support social and economic justice, and hold their governments accountable. It also examines how advocacy can support such a vision"--Publisher description.

Globalisation And Advertising In Emerging Economies

Author: Lynne Ciochetto
Publisher: Routledge
ISBN: 1136504451
Size: 46.83 MB
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Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

China S Housing Middle Class

Author: Beibei Tang
Publisher: Routledge
ISBN: 1351630024
Size: 69.54 MB
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Home ownership plays a significant role in locating the middle class in most western societies, associated with market, consumerism, democracy and “people like us”, the significant features of the middle class for any society. In China, private home ownership was not the norm from 1949, when the Chinese Communist Party took power, until the 1990s. In the past three decades, however, there has been a fast growing housing consumption and private homeowners have become the most significantly changing aspect of Chinese urban life. In particular, the rise of gated communities has become a predominant feature of the urban landscape. Similar to their western counterparts, the gated communities in China exemplify “high status” symbols with enclosed and restricted residential areas, exclusive community parks and recreational facilities, and professional management and security services. But different from western societies where gated communities usually represent luxurious lifestyles only limited to a small group of people, in urban China gated communities have become one major form of supply in the housing market and one of the most popular and desirable choices for homebuyers. Private home ownership and residency in gated communities, altogether characterize the most significant aspect of comfort living and distinct lifestyles of China’s new middle classes who have successfully got ahead in the socialist market economy. This book examines the formation of “China’s housing middle class”. It develops a theoretical argument about, and provides empirical evidence of the heterogeneity of China’s new middle class, which underlines the relations between the state, market and life chances under a socialist market economy. As such it will be of huge interest to students and scholars of Chinese society, sociology and politics.