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Perfect Phrases For Lead Generation

Author: William Brooks
Publisher: McGraw Hill Professional
ISBN: 0071495894
Size: 29.78 MB
Format: PDF, Mobi
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The Right Phrase for Every Situation...Every Time Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed. Find out the 23 creative approaches to naming a product, service, or business 18 ways to write a great headline 6 steps to creating memorable radio and TV ads A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It's your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.

The Complete Book Of Perfect Phrases For High Performing Sales Professionals

Author: Robert Bacal
Publisher: McGraw Hill Professional
ISBN: 0071713581
Size: 29.22 MB
Format: PDF, Docs
View: 7544
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The Right Phrase for Every Sales Situation A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time. The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for: Lead Generation Turn cold calls into profitable relationships Expand your customer base Write engaging letters and e-mails Sales Calls Get access to decision makers Present your product in compelling language Resist objections and stalling tactics Customer Service Develop a rapport with every client Handle the most difficult of customers Close every conversation on a positive note

Perfect Phrases For Sales Referrals Hundreds Of Ready To Use Phrases For Getting New Clients Building Relationships And Increasing Your Sales

Author: Jeb Brooks
Publisher: McGraw Hill Professional
ISBN: 0071810099
Size: 11.15 MB
Format: PDF, Docs
View: 1024
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THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Perfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to virtually reinvent yourself when it comes to communicating with clients. Complete with dialogues and scripts for practicing interactions with existing and prospective clients, this handy, practical guide helps you: Generate more referrals Gather more qualified prospects Increase your customer base Improve your personal interaction skills Close more sales than ever!

Perfect Phrases For Sales Presentations Hundreds Of Ready To Use Phrases For Delivering Powerful Presentations That Close Every Sale

Author: Linda Eve Diamond
Publisher: McGraw Hill Professional
ISBN: 0071635254
Size: 51.85 MB
Format: PDF, ePub, Mobi
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THE RIGHT PHRASE FOR THE RIGHT SITUATION—EVERY TIME When it comes to sales presentations, every word counts—but who has the time to craft perfect presentations all the time? You do—when you have Perfect Phrases for Sales Presentations. This go-to guide is exactly what you need to streamline this critical process. With hundreds of ready-to-use, time-saving phrases for delivering a winning sales presentation, this concise guide provides the ideal language for: Making a great fi rst impression Finding and cultivating prospective clients Grabbing and holding your customer’s attention Establishing your product’s value Getting commitment—and closing the deal

Perfect Phrases For Perfect Hiring Hundreds Of Ready To Use Phrases For Interviewing And Hiring The Best Employees Every Time

Author: Lori Davila
Publisher: McGraw Hill Professional
ISBN: 0071510672
Size: 13.67 MB
Format: PDF, Kindle
View: 6332
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The Right Phrase for Every Situation...Every Time Hiring the right person is crucial to business success. You need to know what to say to attract the best applicants, what to ask during the interview, and how to communicate your expectations and goals. Perfect Phrases for Perfect Hiring arms you with the right words for every stage of the hiring process-from early recruiting and reference checking, to final interviews and orientation. Using the book's hundreds of sample phrases and questions, you'll find exactly what to say and do to find just the person you're looking for. Inside you'll find winning phrases to help you Separate the winners from the losers before the interview Find out everything you need to know during the interview Establish a strong working relationship after the interview Packed with the exact phrase to express yourself in any hiring scenario, Perfect Phrases for Perfect Hiring gives you the communication help you need to get the best players on your winning team.

Perfect Phrases For The Sales Call

Author: William Brooks
Publisher: McGraw-Hill
ISBN: 9780071462013
Size: 55.38 MB
Format: PDF, ePub
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The Right Phrase for the Right Situation...Every Time How do you get an appointment with a prospect who doesn't accept sales calls? When is the best time to make a presentation? What's the smartest way to handle price objections? Top salespeople solve these problems by relying on specific words and concepts that are persuasive and convincing to customers. Perfect Phrases for the Sales Call puts an arsenal of this dynamic, persuasive language at your disposal. You'll discover the right phrase to use when prospecting, seeking appointments, meeting customers, making presentations, proving your claims, creating value and much more. This handy reference provides winning phrases for each stage of the sales process, showing the right words you need to: Get past gatekeepers and sell to the decision makers Present your product or service in the best light Handle objections, stalling, and other delaying tactics Build trust and cultivate relationships Perfect Phrases for Sales Calls makes it easier than ever to seal the deal!

Lean In

Author: Sheryl Sandberg
Publisher: Knopf
ISBN: 0385349955
Size: 19.20 MB
Format: PDF, Mobi
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Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women’s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential. Sandberg is the chief operating officer of Facebook and is ranked on Fortune’s list of the 50 Most Powerful Women in Business and as one of Time’s 100 Most Influential People in the World. In 2010, she gave an electrifying TEDTalk in which she described how women unintentionally hold themselves back in their careers. Her talk, which became a phenomenon and has been viewed more than two million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. In Lean In, Sandberg digs deeper into these issues, combining personal anecdotes, hard data, and compelling research to cut through the layers of ambiguity and bias surrounding the lives and choices of working women. She recounts her own decisions, mistakes, and daily struggles to make the right choices for herself, her career, and her family. She provides practical advice on negotiation techniques, mentorship, and building a satisfying career, urging women to set boundaries and to abandon the myth of “having it all.” She describes specific steps women can take to combine professional achievement with personal fulfillment and demonstrates how men can benefit by supporting women in the workplace and at home. Written with both humor and wisdom, Sandberg’s book is an inspiring call to action and a blueprint for individual growth. Lean In is destined to change the conversation from what women can’t do to what they can. This eBook edition includes a Reading Group Guide.

Leading The Unleadable

Author: Alan WILLETT
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814437613
Size: 36.42 MB
Format: PDF, ePub, Docs
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The control-freak, the narcissist, the slacker, the cynic... Difficult people are the worst part of a manager’s job. Whether it comes from direct reports or people above, outbursts, irrational demands, griping, and other disruptions need to be dealt with—and it’s your responsibility to do it. Leading the Unleadable turns this dreaded chore into a straight forward process that gently, yet effectively, improves behaviors. Written by an insider in the tech industry, where personality issues routinely wreck projects, the book reveals a core truth: most people actually want to contribute results, not cause headaches. Once you realize the potential for change, the book’s simple steps, examples, and scripts explain how to right even the most hopeless situations. You’ll learn how to: Master the necessary mindset Explain the problem calmly in a short feedback session Get a commitment to change, and follow up Coach others to replicate the process Develop the situational awareness required to spot trouble even earlier in the future Every manager has “problem people.” What sets great managers apart is how they turn them into productive team players. Prepare to transform the troublesome into the tremendous.

Perfect Phrases For Employee Development Plans

Author: Anne Bruce
Publisher: McGraw-Hill Education
ISBN: 9780071715096
Size: 33.98 MB
Format: PDF, ePub, Mobi
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THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME The secret to business success today is employee and talent development. Companies that invest in branding and creating smart, self-reliant, "upgradeable" talent are the ones that will lead their industries in the future. Perfect Phrases for Employee Development Plans has hundreds of ready-touse phrases for ensuring your employees stay motivated and competitive, develop teamwork and sound work ethics, and help meet organizational targets. Learn the most effective language for: Pinpointing an employee’s strengths Creating long- and short-term goals Helping teams form plans--and then work the plans Grooming people for advancement Branding and expanding your company's talent pool

Perfect Phrases For Managers And Supervisors Hundreds Of Ready To Use Phrases For Any Management Situation

Author: Meryl Runion
Publisher: McGraw Hill Professional
ISBN: 0071661026
Size: 73.95 MB
Format: PDF, Kindle
View: 3563
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Powerful phrases for effective communication in every management situation The latest addition to the bestselling Perfect Phrases series, Perfect Phrases for Managers and Supervisors is an indispensable tool for novice to mid-level managers and frontline supervisors. Corporate communications guru Meryl Runion coaches readers in the six fundamentals of effective delivery, including "Be Short, Specific, Targeted," and "Say What You Mean, Mean What You Say, and Don't Be Mean When You Say It." And she arms them with: Hundreds of perfect phrases for every phase of management, from supervising operations, to performance reviews, to communicating the company's mission Expert advice on effective communication, with tips on what to say and what not to say, establishing the right tone, establishing authority, and more Phrases for hundreds of specific tasks, including delegating, giving feedback, empowering employees, handling emotional employees, disciplining, and terminating