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Persuasion In The Media Age

Author: Timothy Borchers
Publisher: Waveland Press
ISBN: 1478608080
Size: 19.34 MB
Format: PDF, Kindle
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Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.

Computing Handbook Third Edition

Author: Heikki Topi
Publisher: CRC Press
ISBN: 1439898545
Size: 10.97 MB
Format: PDF, Mobi
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Computing Handbook, Third Edition: Information Systems and Information Technology demonstrates the richness and breadth of the IS and IT disciplines. The second volume of this popular handbook explores their close links to the practice of using, managing, and developing IT-based solutions to advance the goals of modern organizational environments. Established leading experts and influential young researchers present introductions to the current status and future directions of research and give in-depth perspectives on the contributions of academic research to the practice of IS and IT development, use, and management Like the first volume, this second volume describes what occurs in research laboratories, educational institutions, and public and private organizations to advance the effective development and use of computers and computing in today’s world. Research-level survey articles provide deep insights into the computing discipline, enabling readers to understand the principles and practices that drive computing education, research, and development in the twenty-first century.

Munitions Of The Mind

Author: Philip M. Taylor
Publisher: Oxford University Press
ISBN: 1847790925
Size: 14.21 MB
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New edition of a classic work on the history of propaganda. Topical new chapters on the 1991 Gulf War, September 11 and terrorism. An ideal textbook for all international courses covering media and communication studies. Considers the history of propaganda and how it has become increasingly pervasive due to access to ever-complex and versatile media. Written in an accessible style and format, this book has proven its appeal to the general reader as the public becomes more and more cynical of the manipulations of the political sphere.

Mcgraw Hill Education 12 Sat Practice Tests With Psat 3rd Edition

Author: Christopher Black
Publisher: McGraw Hill Professional
ISBN: 0071824278
Size: 11.76 MB
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The practice you need to succeed on the SAT McGraw-Hill Education: 12 SAT Practice Tests with PSAT provides the intensive test-taking practice that can help you sharpen your skills, boost your confidence, and reduce your stress. Take these practice tests--created by two of America's most experienced and respected test-prep coaches--and you'll learn what kinds of questions are on the SAT, how the test is structured, and how to budget your time in each test section. Watch your scores improve from one practice test to the next--and get ready to do your very best on the real exam. Inside you'll find: 12 complete sample SAT exams with full explanations for every answer, plus a complete sample PSAT exam Access to Test Planner app to customize your study schedule Thorough coverage of the best strategies for the SAT essay Scoring worksheets to help you calculate your total score for every test Expert guidance in prepping for the SAT Access to more practice tests online

Encyclopedia Of Information Science And Technology Third Edition

Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466658894
Size: 58.41 MB
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"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.

Handbook Of Research On Effective Advertising Strategies In The Social Media Age

Author: Ta?k?ran, Nurdan Öncel
Publisher: IGI Global
ISBN: 1466681268
Size: 43.35 MB
Format: PDF, Kindle
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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Baseball Literature Culture

Author: Peter Carino
Publisher: McFarland
ISBN: 9780786483198
Size: 48.77 MB
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The Indiana State University Conference on Baseball in Literature and American Culture has consistently produced a strong body of scholarship since its inception in 1995. Eighteen essays presented at the 2004 and 2005 ISU conferences are published in this work. In "Baseball is a Place: Reflections On Building a Baseball Novel," novelist Mick Cochrane discusses writing a baseball novel, using his 2002 novel Sport to exemplify the process. Tracy Collins, in "Women, American Society, and Baseball Literature in the High Cannon," examines the ways in which canonical baseball novels are obliged to exclude women. In "'A Grim Harvest': Baseball's Changing of the Guard, 1931," Steve Gietschier shows baseball progressing from the tenuous agreements of the early modern era to become a stable urban business ready to take on the challenges of the mid-century. Joan Thomas's "Baseball and America, a Timeless Love Story" muses on the ways in which fans' relationship with baseball is like that of the lover to the beloved, irrational, forgiving, even maddening but always total. Fourteen other essays on the literature and culture of the game take on topics that include Josh Gibson and Satchel Paige, August Wilson's Fences, baseball's long connection with presidents, its even longer connection with tobacco, and the virtue of cheering Chicago's Cubs.

Author: Guy Debord
Publisher: Metaichmio Publications
ISBN: 6180309639
Size: 15.11 MB
Format: PDF, Kindle
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Στην Κοινωνία του θεάματος- που κυκλοφόρησε το 1947-, ο Guy Debord εκθέτει συνεκτικά τους τρόπους λειτουργίας της σύγχρονης κοινωνίας όπως διαμορφώνεται από τα τέλη της δεκαετίας του 1920 και γιγαντώνεται, παροξυσμικά και παρανοϊκά, έως τις μέρες μας. Μισό αιώνα μετά την πρώτη του έκδοση, αυτό το μοναδικό βιβλίο παραμένει δυναμικά επίκαιρο. Γράφει ο Debord: «Το θέαμα δεν μπορεί να εννοηθεί ως κατάχρηση ενός κόσμους της όρασης, ως το προιόν των τεχνικών μαζικής διάχυσης εικόνων. Είναι μάλλον μια Weltanschauung [κοσμοθεώρηση] που έγινε πραγματική, που εκφράστηκε υλικά. Είναι μια θεώρηση του κόσμου που έγινε αντικειμενική». Όσον αφορά τον ίδιο τον συγγραφέα, ακολούθησε στη ζωή και έως τον εκούσιο θάνατό του έναν και μοναδικό κανόνα. Τον συνοψίζει στον πρόλογο της Τρίτης γαλλικής έκδοσης του ανά χείρας έργου: «Οφείλει κανείς να διαβάσει αυτό το βιβλίο έχοντας κατά νου ότι γράφτηκε με την πρόθεση να βλάψει την κοινωνία του θεάματος. Δεν είπα ποτέ τίποτα το εξωφρενικό».

Propaganda Persuasion

Author: Garth S. Jowett
Publisher: SAGE Publications
ISBN: 1483323528
Size: 46.10 MB
Format: PDF, ePub
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Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.