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Persuasion

Author: Robert H Gass
Publisher: Routledge
ISBN: 1317348389
Size: 18.24 MB
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First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.

Persuasion Social Influence And Compliance Gaining

Author: Robert H. Gass
Publisher: Allyn & Bacon
ISBN: 9780205462162
Size: 78.79 MB
Format: PDF, ePub, Docs
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"Persuasion, Social Influence, and Compliance Gaining, " Third Edition, looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify. New to This Edition New discussion of computer-mediated persuasion, including Internet deception and "phishing" scams Current research on subliminal influence and how it can alter attitudes, moods, and even behavior Updated discussion of nonverbal cues as they apply to deception detection, including the results of the latest meta-analysis Expanded treatment of the ethics of using fear appeals to engage in fear mongering or promoting a "culture of fear" New section on the importance of visual literacy as a means of evaluating visual persuasion Praise for "Persuasion" This text is very comprehensive when it comes to the social scientific perspective. The humor adds to the book without being distracting. The meta-analyses are thoughtful and aid in reconciling the seemingly contradictory research findings. And I find the box features to be interesting and frequently offer useful practical advice. -Andrew T. Jacobs, "SUNY Rockland Community College"

Perspectives On Persuasion Social Influence And Compliance Gaining

Author: John S. Seiter
Publisher: Pearson College Division
ISBN:
Size: 53.40 MB
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This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "

Persuasion Pearson New International Edition

Author: Robert H. Gass
Publisher: Pearson Higher Ed
ISBN: 1292037792
Size: 39.13 MB
Format: PDF, ePub, Mobi
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A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation

Advanced Public Speaking

Author: Michael J. Hostetler
Publisher: Routledge
ISBN: 1315441780
Size: 67.46 MB
Format: PDF, ePub, Docs
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Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to serve as a speech-making reference for upper-level undergraduate students. Now in its second edition, this volume offers brand new classroom-tested chapter assignments, updated examples, and new content on speaking to international and remote audiences. An instructor’s manual and test bank are available for download on the book’s companion website, offering everything from guidance in constructing a syllabus, to lecture suggestions, to classroom activities. This student-engagement focused and flexible text offers students the opportunity to increase their speaking abilities across a variety of more specific and complex contexts.

Close Encounters

Author: Laura K. Guerrero
Publisher: SAGE Publications
ISBN: 1483321592
Size: 71.17 MB
Format: PDF, Kindle
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Taking a relational approach to the study of interpersonal communication, Close Encounters: Communication in Relationships, Fourth Edition, by Laura K. Guerrero, Peter A. Andersen, and Walid A. Afifi, helps students better understand their relationships with romantic partners, friends, and family members. The authors offer research-based insights and content illustrated with engaging scenarios to show how state-of-the-art research and theory can be applied to specific issues within relationships—with a focus on issues that are central to describing and understanding close relationships. While maintaining the spotlight on communication, the authors also emphasize the interdisciplinary nature of the study of personal relationships by including research from such disciplines as social psychology and family studies.

Business And Professional Communication

Author: Kelly M. Quintanilla
Publisher: SAGE Publications
ISBN: 1506315542
Size: 47.70 MB
Format: PDF, ePub, Docs
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Professional success requires excellent communication skills. Organized around the transition from student to professional life, Business and Professional Communication, Third Edition gives readers the tools they need to move from interview candidate to team member to leader. Kelly M. Quintanilla and Shawn T. Wahl help students understand the role communication plays when successfully handling situations like job interviewing, providing feedback to supervisors, and working in teams. The fully updated Third Edition includes expanded coverage of making competent choices in new communication channels, increased emphasis on skill building for business writing and presentations, and the effective use of visual aids.

The History And Theory Of Rhetoric

Author: James A. Herrick
Publisher: Routledge
ISBN: 1315404125
Size: 73.91 MB
Format: PDF
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By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric illustrates how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. This new 6th edition includes greater attention to non-Western studies, as well as contemporary developments such as the rhetoric of science, feminist rhetoric, the rhetoric of display, and comparative rhetoric. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today’s students.

Research Methods In Social Relations

Author: Geoffrey Maruyama
Publisher: John Wiley & Sons
ISBN: 1118764986
Size: 42.12 MB
Format: PDF
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Research Methods in Social Relations, 8th Edition, features a series of updates and revisions in its comprehensive introduction to current research methods in the social and behavioural sciences. Offers comprehensive coverage of a wide variety of traditional and topical research methods Addresses many newer research approaches such as propensity score matching, mixed methods designs, and confirmatory factor analysis Written to be accessible to a range of social and behavioural science disciplines, including public health, political science, sociology, and psychology Includes new chapters that engage readers in critical thinking about the processes involved in building sustainable partnerships in field and community settings The Companion website includes an array of resources for Instructors, including Test Banks, Power Point lecture slides, discussion questions and exercises This new edition is the much-anticipated follow-up to 2001’s seventh edition by Hoyle, Harris and Judd

Encyclopedia Of Communication Theory

Author: Stephen W. Littlejohn
Publisher: SAGE Publications
ISBN: 1506319149
Size: 18.94 MB
Format: PDF, ePub
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With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry