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Persuasion

Author: Robert H Gass
Publisher: Routledge
ISBN: 1317348370
Size: 43.20 MB
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First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.

Persuasion Social Influence And Compliance Gaining

Author: Robert H. Gass
Publisher: Allyn & Bacon
ISBN: 9780205462162
Size: 53.42 MB
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"Persuasion, Social Influence, and Compliance Gaining, " Third Edition, looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify. New to This Edition New discussion of computer-mediated persuasion, including Internet deception and "phishing" scams Current research on subliminal influence and how it can alter attitudes, moods, and even behavior Updated discussion of nonverbal cues as they apply to deception detection, including the results of the latest meta-analysis Expanded treatment of the ethics of using fear appeals to engage in fear mongering or promoting a "culture of fear" New section on the importance of visual literacy as a means of evaluating visual persuasion Praise for "Persuasion" This text is very comprehensive when it comes to the social scientific perspective. The humor adds to the book without being distracting. The meta-analyses are thoughtful and aid in reconciling the seemingly contradictory research findings. And I find the box features to be interesting and frequently offer useful practical advice. -Andrew T. Jacobs, "SUNY Rockland Community College"

Persuasion Pearson New International Edition

Author: Robert H. Gass
Publisher: Pearson Higher Ed
ISBN: 1292037792
Size: 72.89 MB
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A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation

Perspectives On Persuasion Social Influence And Compliance Gaining

Author: John S. Seiter
Publisher: Pearson College Division
ISBN:
Size: 77.96 MB
Format: PDF, ePub
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This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "

Verstehen Und Verst Ndlichkeit Von Politikersprache

Author: Jan Kercher
Publisher: Springer-Verlag
ISBN: 3658001917
Size: 49.75 MB
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Die mangelnde Verständlichkeit von Politikern ist immer wieder Anlass für öffentliche Kritik. Doch was bedeutet es genau, wenn eine Politikerrede als „unverständlich“ oder „verständlich“ bezeichnet wird? Ist Politikerverständlichkeit angesichts der individuellen Verständnisvoraussetzungen der deutschen Wahlbürger überhaupt objektiv messbar? Welche – individuellen und gesellschaftlichen – Prozesse beeinflussen die Verständigung zwischen Politikern und Bürgern? Welche Merkmale des Kommunikationsprozesses führen dazu, dass Politikersprache als verständlich oder unverständlich wahrgenommen wird? Eine Beantwortung dieser Fragen fällt angesichts der bestehenden Forschungslage schwer. Denn Politik- und Kommunikationswissenschaft haben sich dem Thema bislang kaum gewidmet. Ziel der vorliegenden Arbeit ist es daher, einen ersten Schritt zur Schließung dieser Forschungslücke zu unternehmen und die Instrumente und Ergebnisse der Verständlichkeitsforschung für Politik- und Kommunikationswissenschaft zugänglich zu machen.​

Attitudes To Language

Author: Peter Garrett
Publisher: Cambridge University Press
ISBN: 1139486829
Size: 23.15 MB
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Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate. Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in order to discuss such attitudes and the implications they have for our use of language, for social advantage or discrimination, and for social identity. Using a range of examples that includes punctuation, words, grammar, pronunciation, accents, dialects and languages, this book explores the intricate and fascinating ways in which language influences our everyday thoughts, feelings and behaviour.

The Handbook Of Conversation Analysis

Author: Jack Sidnell
Publisher: John Wiley & Sons
ISBN: 1118324986
Size: 52.47 MB
Format: PDF, ePub, Docs
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Presenting a comprehensive, state-of-the-art overview of theoretical and descriptive research in the field, The Handbook of Conversation Analysis brings together contributions by leading international experts to provide an invaluable information resource and reference for scholars of social interaction across the areas of conversation analysis, discourse analysis, linguistic anthropology, interpersonal communication, discursive psychology and sociolinguistics. Ideal as an introduction to the field for upper level undergraduates and as an in-depth review of the latest developments for graduate level students and established scholars Five sections outline the history and theory, methods, fundamental concepts, and core contexts in the study of conversation, as well as topics central to conversation analysis Written by international conversation analysis experts, the book covers a wide range of topics and disciplines, from reviewing underlying structures of conversation, to describing conversation analysis' relationship to anthropology, communication, linguistics, psychology, and sociology

Leadership Challenge

Author: James M. Kouzes
Publisher: John Wiley & Sons
ISBN: 9783527503742
Size: 29.65 MB
Format: PDF, ePub, Mobi
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Through research, interviews and the experience of hundreds of managers, Kouzes and Posner show how leadership can be learned and mastered by all. Readable, interesting, and up-to-date. Highly recommended.--Library Journal.