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Persuasion Social Influence And Compliance Gaining

Author: Robert H. Gass
Publisher: Pearson College Division
ISBN: 9780205698189
Size: 35.62 MB
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Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

Persuasion

Author: Robert H. Gass
Publisher:
ISBN: 9781138630611
Size: 18.20 MB
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Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining�continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book�s downloadable test bank, instructor�s manual, and PowerPoint slides in preparing course material.

Perspectives On Persuasion Social Influence And Compliance Gaining

Author: John S. Seiter
Publisher: Pearson College Division
ISBN:
Size: 17.32 MB
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This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "

Persuasion In Your Life

Author: Shawn T. Wahl
Publisher: Routledge
ISBN: 1317345711
Size: 61.32 MB
Format: PDF, ePub
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Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.

Influencing Like Jesus

Author: Michael Zigarelli
Publisher: B&H Publishing Group
ISBN: 9780805447101
Size: 53.71 MB
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Shows how to wield influence by using biblical principles based on a selfless position to enrich another person's life by following Christ's servant-leader example.

Readings In Propaganda And Persuasion

Author: Garth S. Jowett
Publisher: SAGE
ISBN: 1412909007
Size: 25.25 MB
Format: PDF, Mobi
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Readings in Propaganda and Persuasion: New and Classic Essays is a unique, interdisciplinary collection that brings together contemporary and classic readings to provide significant insights into the practice and theory of propaganda and persuasion. The contents range from seminal essays to articles by well-known writers on propaganda to new essays about responses to contemporary issues and events. This engaging anthology also includes analyses of the relationship between rhetoric, propaganda, and persuasion.

Media Effects

Author: W. James Potter
Publisher: SAGE
ISBN: 1412964695
Size: 30.52 MB
Format: PDF, Kindle
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Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social structures and institutions. Throughout the book, Potter encourages students to analyze their own experiences tby searching for evidence of these effects in their own lives, making the content meaningful.

Advanced Public Speaking

Author: Michael Hostetler
Publisher: Routledge
ISBN: 1317350545
Size: 22.80 MB
Format: PDF, ePub
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Debuting in its first edition, Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to teach, model, and serve as a speech-making reference for upper level undergraduate students. This advanced, student-engagement focused, and flexible text offers students opportunities to increase their speaking abilities across a variety of more specific and complex contexts.

Personnel Selection

Author: Mark Cook
Publisher: John Wiley & Sons
ISBN: 047098645X
Size: 80.85 MB
Format: PDF, ePub, Docs
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This text deals with psychological processes and methods for the assessment of personnel abilities and qualities, and also with the social and organisational issues related to selection. It includes coverage of personality and intelligence test validity.

It S Not Just Pr

Author: W. Timothy Coombs
Publisher: John Wiley & Sons
ISBN: 1118554043
Size: 72.49 MB
Format: PDF, ePub, Mobi
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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars