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Persuasive Communication And Drug Abuse Prevention

Author: Lewis Donohew
Publisher: Routledge
ISBN: 1136469966
Size: 54.54 MB
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The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

The Routledge Handbook Of Health Communication

Author: Teresa L. Thompson
Publisher: Routledge
ISBN: 1135647666
Size: 11.76 MB
Format: PDF, ePub
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This handbook summarizes the research on communicative processes as they relate to health and health care, and provides directions for future research. For scholars & professionals in health communication, public health, psychology, & related areas.

Handbook Of Drug Abuse Prevention

Author: Zili Sloboda
Publisher: Springer
ISBN: 0387354085
Size: 25.57 MB
Format: PDF
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This wide-ranging handbook brings together experts in the sociology of drug abuse prevention. Providing a comprehensive overview of the accumulated knowledge on prevention theory, intervention design, and development and prevention research methodology, this work also promotes prevention science as an evolving field in the practice and policy of drug abuse prevention.

Public Communication Campaigns

Author: Ronald E. Rice
Publisher: SAGE Publications
ISBN: 1452289786
Size: 10.36 MB
Format: PDF, ePub, Mobi
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In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.

Bibliographic Guide To Education

Size: 78.66 MB
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... lists publications cataloged by Teachers College, Columbia University, supplemented by ... The Research Libraries of The New York Publica Library.

Persuading People To Have Safer Sex

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1135665435
Size: 72.14 MB
Format: PDF
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Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses: *functions that unsafe sex plays in peoples' lives; *why people, notably minority women, frequently choose to engage in unsafe sex; and *social factors underlying the spread of AIDS in urban America and portions of Africa. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.

Global Technology Transfer

Author: John Chumack
Publisher: Nova Science Pub Incorporated
ISBN: 9781590331811
Size: 44.11 MB
Format: PDF, ePub
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Governments the world over fret continuously about the low level of transfer of technology, especially within their own countries. The general problem is military to industry although the variations are numerous. Problems of presentation, offering and support complicate an already byzantine world. Yet somewhere within this dilemma lie the seeds of tomorrow's economic uptick. Besides the nontrivial problems involved here, the reluctance of the people having the technology to share it with someone who can profit from it, stands out. This book presents the issues and offers a comprehensive bibliography for easy access.