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Pitch Tweet Or Engage On The Street

Author: Kara Alaimo
Publisher: Taylor & Francis
ISBN: 1317425421
Size: 37.24 MB
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Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.

Communications Writing And Design

Author: John DiMarco
Publisher: John Wiley & Sons
ISBN: 1119118913
Size: 24.92 MB
Format: PDF, Mobi
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Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Introduction To Strategic Public Relations

Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1506358055
Size: 25.18 MB
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How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Pr F R Dummies

Author: Eric Yaverbaum
Publisher: John Wiley & Sons
ISBN: 3527642668
Size: 51.47 MB
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Public Relations ist seit einigen Jahren das Schlagwort f?r Unternehmen egal welcher Gr??e und selbst f?r Vereine. Ohne eine gut durchdachte PR-Strategie kann ein Vorhaben mangels Interesse von Au?enstehenden schnell scheitern. ?PR f?r Dummies? zeigt, wie man das Tor zur ?ffentlichkeit richtig ?ffnet und ersetzt eine lange PR-Schulung. Der PR-Profi Eric Yaverbaum erkl?rt, was ?berhaupt hinter dem Begriff PR steckt, warum PR wichtig ist und wie ein gut durchdachter PR-Prozess aufgebaut ist. Anhand von vielen Beispielen lernt man die Tricks und Kniffe der PR-Arbeit: wie man Newsletter, Pressemitteilungen und Zeitungsartikel verfasst und wie man sich ?ber Medien professionell in die ?ffentlichkeit bringt. Selbst das Thema Krisenkommunikationsmanagement l?sst der Autor nicht aus. Und zum guten Schluss muss nat?rlich auch festgestellt werden, ob die PR-Kampagne den gew?nschten Erfolg gebracht hat.

Redefreiheit

Author: Timothy Garton Ash
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 3446254250
Size: 30.83 MB
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Noch nie konnten so viele Menschen wie heute ihre Meinung auf der ganzen Welt verbreiten. Internet und Globalisierung haben eine neue Epoche der Redefreiheit möglich gemacht, gleichzeitig provozieren sie neue kulturelle und religiöse Konflikte. Müssen wir rassistische Kommentare auf Facebook hinnehmen? Darf Satire den Propheten Mohammed verhöhnen? 2011 hat Timothy Garton Ash eine Debatte angestoßen, seitdem diskutieren Teilnehmer aus der ganzen Welt die Frage, wie wir in Zukunft vernünftig unsere Standpunkte austauschen, wie wir das Recht auf Redefreiheit genauso wie die Würde Andersdenkender sichern können. Es ist der Stoff für sein neues Buch: Ein Standardwerk zur Redefreiheit im 21. Jahrhundert.

Empire

Author: Michael Hardt
Publisher: Campus Verlag
ISBN: 3593372304
Size: 43.53 MB
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Nach einem Vierteljahrhundert politischer Theoriemüdigkeit haben Hardt und Negri mit ihrer brillanten, provokanten und heiß diskutierten Analyse des postmodernen Kapitalismus im Zeitalter der Globalisierung das Denken wieder in Bewegung gebracht. Der Hoffnung auf die politische Gestaltbarkeit einer neuen, gerechteren Weltordnung haben sie damit ein anspruchsvolles theoretisches Fundament gegeben. "Eine grandiose Gesellschaftsanalyse, die unser Unbehagen bündelt und ihm eine Richtung gibt, für die in der Geschichte der Philosophie das Wort vom 'guten Leben' steht." Die Zeit "Das Jahrzehnt linker Melancholie ist vorüber." Neue Zürcher Zeitung

Julius C Sar Zweisprachige Ausgabe Deutsch Englisch

Author: William Shakespeare
Publisher: Musaicum Books
ISBN: 8027214734
Size: 50.83 MB
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"Julius Caesar" ist eine 1599 entstandene Tragödie von William Shakespeare, der die historische Person Gaius Iulius Caesar zugrunde liegt. - Written around 1599, Julius Caesar is a tragedy by William Shakespeare. The play is based on historical events surrounding the conspiracy against the ancient Roman leader Julius Caesar (c.100-44B.C.) and the civil war that followed his death. - William Shakespeare (1564-1616) war ein englischer Dramatiker, Lyriker und Schauspieler. Seine Komödien und Tragödien gehören zu den bedeutendsten und am meisten aufgeführten und verfilmten Bühnenstücken der Weltliteratur. - William Shakespeare (1564-1616) was an English poet, playwright and actor, widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist.

Verschw Rung Gegen Amerika

Author: Philip Roth
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 3446251316
Size: 49.74 MB
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Amerika 1940. Charles Lindbergh, Fliegerheld und Faschistenfreund, verbucht bei den Präsidentschaftswahlen einen erdrutschartigen Sieg über Franklin D. Roosevelt. Unter den amerikanischen Juden breitet sich Furcht und Schrecken aus - auch bei der Familie Roth in Newark. Aus der Sicht des 8-jährigen Philip schildert der Autor, was passiert wäre, wenn ...